At a Glance
- Tasks: Create engaging online content and collaborate with teams to drive brand awareness.
- Company: Join a dynamic, inclusive company that values creativity and innovation.
- Benefits: Competitive salary, bonus scheme, extensive training, and career progression opportunities.
- Other info: Enjoy a hybrid work model and a supportive team culture.
- Why this job: Make an impact in the automotive industry while developing your skills in a fun environment.
- Qualifications: 2-3+ years of content creation experience and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
A Little About Us: IQPC provides business executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content, keeping them up-to-date with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global research base of best practices and customers to produce an unrivalled portfolio of market-leading "must-attend" events in every industry. Fast-paced and dynamic, commercial, curious, and agile, IQPC is an inclusive environment where people are empowered, developed, and valued for their individual and team contributions.
Which Team Will You Join? IQPC Exchange is one of the world’s leading platforms for senior executives, connecting a global network of decision makers across multiple industries. Every year, we deliver a portfolio of market leading, high value, invitation only Exchange events across Europe and the US, designed to bring together senior leaders and solution providers to address their most critical business challenges through curated one to one meetings and strategic discussions. Content is central to our business expansion plans, and you will work closely with marketing, production and sales teams to grow our events and community.
What You’ll Do: As an experienced content writer, you will be responsible for managing and producing online content that addresses the challenges and goals of our audience. This includes generating exceptional content through your own research and engaging with industry stakeholders and influencers.
- Produce impactful content: Develop engaging articles, whitepapers, reports, interviews, and other digital content based on in-depth research and discussions with key industry influencers.
- Collaborate for success: Work closely with event producers, marketing managers, and stakeholders to ensure content aligns with our commercial and community goals.
- Drive brand awareness: Represent our brand as a trusted voice on platforms such as LinkedIn and Twitter, building relationships with industry thought leaders and influencers.
- Manage content calendars: Take ownership of the content calendar, ensuring timely delivery of high-quality content for our events, partnerships, and community initiatives.
- Measure and optimise: Regularly review the performance of your content, using data-driven insights to optimise future projects and identify new opportunities.
- Contribute to growth: Collaborate with marketing and sales to maximize the impact of your content across campaigns, driving both event participation and community engagement.
- Relationship building: Build and nurture relationships with industry influencers, thought leaders, speakers, sponsors and community members to enhance brand credibility and authority.
What We’re Looking For:
- Proven content creation experience: 2-3+ years’ experience preferred, with the ability to creatively convey technical information into accessible, engaging content.
- Outstanding communication skills: Exceptional copywriting and editorial skills, with the ability to adapt your style for different audiences and formats.
- Social media savvy: Confidence in using LinkedIn, Twitter, and other platforms effectively to build your profile and the brand’s presence in the automotive industry.
- SEO expertise: Strong understanding of SEO best practices to enhance visibility and drive organic growth.
- Collaborative mindset: A team player who can connect ideas, and outcomes whilst working effectively with a variety of departments and seniority levels.
- Strong organisational skills: Ability to manage multiple projects and tight deadlines within a fast-paced, dynamic environment.
- Industry knowledge: Experience within automotive industry, B2B publishing, conferences, events, exhibitions or a membership organisation is also desirable.
Training & Development: Extensive ongoing training will be provided throughout your tenure to enable you to achieve your potential. Regardless of your position, everyone is provided with an initial 3-month induction and training plan followed by advanced development. Progress your career in a dynamic, international environment with a fun working culture. The successful candidate will be rewarded with genuine opportunities for career progression (international if desired) and a competitive salary, bonus scheme and benefits. Also IQPC’s Marketing and Content team is renowned for its global career development programme.
Online Content Manager in London employer: IQPC
IQPC is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to thrive in their roles. With a strong focus on professional development, the company offers extensive training and genuine opportunities for career progression within a vibrant international environment. Located in London, the hybrid work model allows for flexibility while being part of a collaborative team dedicated to producing impactful content for industry leaders.
StudySmarter Expert Advice🤫
We think this is how you could land Online Content Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IQPC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IQPC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IQPC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IQPC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Online Content Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IQPC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IQPC:Show us that you’ve done your homework! In your application, briefly mention what you admire about IQPC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IQPC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IQPC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IQPC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
