Job Title: Senior Event Marketing Manager
Reports to: Director of Marketing
Location: London, UK (Hybrid)
A Little About Us
IQPC provides business executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content, keeping them up-to-date with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global research base of best practices and customers to produce an unrivalled portfolio of market-leading “ must-attend” events in every industry.
Fast-paced and dynamic, commercial, curious, and agile, IQPC is an inclusive environment where people are empowered, developed, and valued for their individual and team contributions.
What Will I Be Working On?
- As an experienced marketer, you’ll already know that typical days can vary, but here’s a summary of what you can expect as our Senior Events Marketing Manager
- Formulating and executing targeted marketing strategies for your event portfolio, not just specific to the event but how we can market the events as a portfolio to the community
- Forging mutually beneficial annual marketing partnerships with associations and publications that strengthen the event portfolio reputation and exposure
- Stablishing effective working relationships with speakers and sponsors to gain their buy in to promote our events through podcasts, webinars and webcasts
- Utilising a full range of online marketing tactics, including social media, SEO and PPC
- Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy
- Preparing all promotional copy and collateral
- Establishing close working relationships with our sponsorship clients
- Working closely with other internal departments to achieve project objectives
- Hitting agreed targets for direct revenue generation and lead generation whilst closely managing the event marketing budget
What Can I Bring to the Team
- Educated to degree level 2:1 or equivalent working experience - ideally within marketing or communications
- 5+ years’ marketing experience preferred, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation
- A data-driven and commercial mindset with experience in managing marketing budgets effectively and delivering ROI for maximum profit gain
- Have a proven track record of effectively managing marketing campaigns including email marketing, social media, stakeholder engagement, media partners, data management and analysis
- Experience with digital marketing (SEO & SEM, social media etc.)
- Exceptional interpersonal skills
- An exceptional communicator and team player who can clearly connect ideas, and outcomes whilst working effectively with a variety of departments and seniority levels
- A creative problem-solver who will dig into the details before making decisions
- Commercial mindset – Experience in managing budgets and ROI for maximum profit gain
- Ambition to not only meet but exceed lead and revenue targets, working with the team to achieve this will excite you every day
- Is a creative problem-solver, detail focused and analytically inclined
- Ability to work independently and manage tight deadlines as well as the occasional curveball, where needed
- Self-driven, results-oriented, with a positive outlook
- Keen for new experiences, responsibility and accountability
- Ability to travel internationally when required
Senior Event Marketing Manager employer: IQPC
At IQPC, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our Bristol office provides a hybrid working environment, allowing for flexibility while you engage in meaningful B2B event sales within the rapidly evolving microelectronics sector. With structured training, mentorship from seasoned leaders, and clear pathways for career advancement, we empower our employees to thrive and build rewarding careers in a supportive and ambitious atmosphere.
