At a Glance
- Tasks: Join a dynamic team to support healthcare communications and enhance client projects.
- Company: Burson, part of WPP, a global leader in communications.
- Benefits: Structured support, ongoing training, and a vibrant office culture.
- Other info: Access to stunning office views and a friendly, social culture.
- Why this job: Make a real impact in healthcare while developing your skills in a supportive environment.
- Qualifications: Enthusiasm for healthcare and media trends; proactive team player.
The predicted salary is between 35000 - 45000 £ per year.
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
We are a diverse team of 40+ healthcare communications specialists who thrive on curiosity, the thrill of a challenge, good old-fashioned fun and working in partnership with clients to improve the health of the world, one brilliant idea at a time. We deliver global, EMEA and UK integrated marketing communications solutions for many of the world’s leading healthcare companies. Our breadth of work is limitless, as we challenge ourselves to innovate in all that we do and really make a difference.
We are very proud to have been awarded the EMEA Healthcare Consultancy of the Year for a few years running, as well as having received awards across the board in Social Media, PR, Marketing, Innovation, Digital and Influencer categories – an accolade to be proud of when pitted against some of the best consumer campaigns from less-regulated industries. We believe that working here is a chance to change lives, including your own. We’re a super supportive team with a warm, friendly and social culture. Through our solid PDP process and ongoing training and support, we pride ourselves on nurturing our people to be their very best.
What you'll do:
- Bring enthusiasm for the intersection of communications and healthcare.
- Join a dynamic, fast-paced team environment at Burson.
- Start your career strong as an Account Executive with structured support.
- Assist with essential account administration for client and team projects.
- Learn on the job under the guidance of experienced managers.
- Stay updated on industry news and understand its client impact.
- Show a strong interest in healthcare and media trends.
Experience that contributes to success:
- Team Contribution: Show a can-do attitude, flexibility, and eagerness to contribute.
- Account Administration: Deliver high-quality, proactive support to improve account efficiency.
- Programme Support: Take ownership of specific tasks to aid campaign execution.
- Skills Development: Build core PR and integrated marketing competencies.
- Media Management: Support media outreach and response activities effectively.
- Digital Media: Develop knowledge of digital and social media tools to enhance client work.
- Reporting: Provide accurate, timely reporting to document and communicate client activity.
- Research & Content Management: Manage client materials efficiently and conduct strong desk research to support proposals and media opportunities.
Senior Account Executive/Account Manager - Healthcare Communications employer: Burson
At Burson, part of WPP, we pride ourselves on being an exceptional employer that champions professional growth and innovation. Our vibrant and inclusive culture fosters collaboration among talented individuals, providing ample opportunities for mentorship and skill enhancement in the dynamic field of communications. With a commitment to employee success and a hybrid work model, we ensure that our team members thrive while delivering outstanding results for leading brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Executive/Account Manager - Healthcare Communications
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Burson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Burson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Burson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Burson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Account Executive/Account Manager - Healthcare Communications
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Burson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Burson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Burson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Burson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Burson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Burson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
