At a Glance
- Tasks: Lead demand generation and marketing operations in a fast-paced cybersecurity SaaS environment.
- Company: Join a rapidly growing tech company focused on cybersecurity and risk management.
- Benefits: Enjoy a competitive salary, fully remote work, and real ownership of your role.
- Other info: Opportunity to build and lead a team as the company scales.
- Why this job: Make a direct impact on revenue and shape the future of marketing operations.
- Qualifications: 7-10 years in B2B marketing with strong experience in demand generation and HubSpot.
The predicted salary is between 70000 - 90000 £ per year.
A fast-growing technology business operating within cybersecurity and risk management. The platform helps enterprises manage compliance, governance and third-party risk through a scalable, AI-powered solution. The business is investing heavily in go-to-market and is looking to build a demand engine that matches the ambition of the product. Marketing sits close to leadership, with a clear focus on pipeline, commercial impact and building something that scales. The culture is fast-paced, autonomous and outcome-focused. It suits people who enjoy ownership, thrive in lean environments, and want to see the direct impact of their work on revenue.
This is a high-impact individual contributor role with full ownership of demand generation and marketing operations from day one. You will take responsibility for the entire demand engine, from acquisition through to pipeline conversion, covering paid media, outbound, email, SEO, events and the full HubSpot ecosystem. The role is truly end-to-end, spanning strategy, execution and continuous optimisation. This role may also suit candidates who have operated as a Head of Growth, Head of Performance Marketing, or Senior Demand Generation Manager looking for a step up, where you have owned the full funnel rather than a single channel. As the business scales there is potential to build a team over time, but right now it needs someone energised by a 0 to 1 environment, comfortable setting the agenda and getting things done. You'll work closely with the senior leadership team and a product marketing counterpart, with real influence over how the revenue function is built.
Responsibilities:
- Planning and executing multi-channel demand programmes across paid, outbound, email, SEO, and events
- Hands-on campaign execution across Google Ads and LinkedIn
- Allocating ad spend across channels and optimising bids to hit target metrics like CPC and CPL
- Owning SEO strategy and execution, including optimisation for AI-driven discovery platforms
- Building and managing lead nurture journeys based on persona, behaviour, and buying stage
- Owning the HubSpot instance end-to-end, including lifecycle stages, lead scoring, routing logic, custom lists, retargeting funnels, and ABM campaigns
- Defining MQL and SQL criteria and aligning closely with the sales team on pipeline progression
- Building attribution models and dashboards that connect marketing activity directly to revenue
- Maintaining data hygiene across contacts, companies, and deals to ensure reporting reflects reality
- Identifying funnel bottlenecks and implementing optimisations across campaigns and conversion points
- Planning and executing event participation at industry conferences and exhibitions
- Building AI agents and automated workflows to increase speed and output across the function
- Running A/B tests across email, landing pages, and nurture flows to drive continuous improvement
About You - What We're Looking for:
- 7 to 10 years in B2B marketing, with experience spanning both Demand Generation and Marketing Operations
- Background in B2B SaaS, ideally within cybersecurity, compliance, GRC, or TPRM
- Comfortable managing paid media budgets across Google Ads and LinkedIn, optimising spend to drive profitability and top-line revenue
- Deep, practical experience owning HubSpot end-to-end
- Confident using AI tools daily, with the ability to build agents and workflows to automate production
- Able to operate autonomously in a lean environment and move at pace
- Track record of owning pipeline outcomes, not just channel performance
Benefits:
- Competitive salary
- Fully remote and flexible working
- Real ownership of the demand and marketing operations function
- Direct exposure to senior leadership
- Potential to build and lead a team as the business scales
Head of Demand Generation & Growth in London employer: Solis recruitment
Join a fast-growing technology business in the cybersecurity sector, where you will have the opportunity to take full ownership of demand generation and marketing operations from day one. With a competitive salary, fully remote and flexible working arrangements, and a culture that values autonomy and outcome-focused work, this role is perfect for those who thrive in dynamic environments and want to make a direct impact on revenue. As the company scales, you'll also have the potential to build and lead your own team, making this an exciting opportunity for professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Generation & Growth in London
✨Tip Number 1
Network like a pro! Reach out to people in the cybersecurity and SaaS space on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to ask for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your demand generation successes. Use data to highlight your impact on revenue and pipeline growth. This will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for those interviews! Research the company’s current marketing strategies and think about how you can contribute. Be ready to discuss your experience with HubSpot and multi-channel campaigns, and come armed with ideas on how to optimise their demand engine.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to reflect your understanding of the role and how you can drive growth in a fast-paced environment. Let’s get you that interview!
We think you need these skills to ace Head of Demand Generation & Growth in London
Some tips for your application 🫡
Show Your Passion for Demand Generation:When writing your application, let your enthusiasm for demand generation shine through. We want to see how you can bring that energy to our team and help us build a robust demand engine that drives results.
Tailor Your Experience:Make sure to highlight your relevant experience in B2B marketing, especially in SaaS and cybersecurity. We’re looking for someone who has owned the full funnel, so be specific about your achievements and how they align with what we need.
Be Data-Driven:Since this role is all about optimising campaigns and driving revenue, include examples of how you've used data to inform your decisions. We love candidates who can demonstrate their impact through metrics and analytics.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Solis recruitment
✨Know Your Demand Generation Inside Out
Make sure you can talk confidently about your experience in demand generation and marketing operations. Be ready to discuss specific campaigns you've executed, the strategies you used, and how they impacted revenue. This role is all about ownership, so highlight your successes and how you've driven results in previous positions.
✨Familiarise Yourself with HubSpot
Since this role involves owning the HubSpot instance end-to-end, brush up on your HubSpot knowledge. Be prepared to discuss how you've managed lead scoring, custom lists, and retargeting funnels in the past. If you have any innovative ideas for optimising HubSpot workflows, share those too!
✨Showcase Your Analytical Skills
This position requires a strong focus on metrics and optimisation. Be ready to explain how you've built attribution models or dashboards that connect marketing activities to revenue. Discuss any A/B testing you've done and the insights gained from those tests to demonstrate your analytical mindset.
✨Emphasise Your Autonomy and Adaptability
The company values individuals who thrive in lean environments and can operate autonomously. Share examples of how you've taken initiative in previous roles, especially in fast-paced settings. Highlight your ability to adapt quickly and make decisions that drive pipeline outcomes, not just channel performance.
