At a Glance
- Tasks: Lead demand generation and marketing operations in a fast-paced cybersecurity SaaS environment.
- Company: Join a rapidly growing tech company focused on cybersecurity and risk management.
- Benefits: Enjoy a competitive salary, fully remote work, and real ownership of your role.
- Other info: Opportunity to build and lead a team as the company scales.
- Why this job: Make a direct impact on revenue and shape the future of marketing operations.
- Qualifications: 7-10 years in B2B marketing with strong experience in demand generation and HubSpot.
The predicted salary is between 70000 - 90000 £ per year.
A fast-growing technology business operating within cybersecurity and risk management. The platform helps enterprises manage compliance, governance and third-party risk through a scalable, AI-powered solution. The business is investing heavily in go-to-market and is looking to build a demand engine that matches the ambition of the product. Marketing sits close to leadership, with a clear focus on pipeline, commercial impact and building something that scales. The culture is fast-paced, autonomous and outcome-focused. It suits people who enjoy ownership, thrive in lean environments, and want to see the direct impact of their work on revenue.
This is a high-impact individual contributor role with full ownership of demand generation and marketing operations from day one. You will take responsibility for the entire demand engine, from acquisition through to pipeline conversion, covering paid media, outbound, email, SEO, events and the full HubSpot ecosystem. The role is truly end-to-end, spanning strategy, execution and continuous optimisation. This role may also suit candidates who have operated as a Head of Growth, Head of Performance Marketing, or Senior Demand Generation Manager looking for a step up, where you have owned the full funnel rather than a single channel. As the business scales there is potential to build a team over time, but right now it needs someone energised by a 0 to 1 environment, comfortable setting the agenda and getting things done. You'll work closely with the senior leadership team and a product marketing counterpart, with real influence over how the revenue function is built.
Responsibilities:
- Planning and executing multi-channel demand programmes across paid, outbound, email, SEO, and events
- Hands-on campaign execution across Google Ads and LinkedIn
- Allocating ad spend across channels and optimising bids to hit target metrics like CPC and CPL
- Owning SEO strategy and execution, including optimisation for AI-driven discovery platforms
- Building and managing lead nurture journeys based on persona, behaviour, and buying stage
- Owning the HubSpot instance end-to-end, including lifecycle stages, lead scoring, routing logic, custom lists, retargeting funnels, and ABM campaigns
- Defining MQL and SQL criteria and aligning closely with the sales team on pipeline progression
- Building attribution models and dashboards that connect marketing activity directly to revenue
- Maintaining data hygiene across contacts, companies, and deals to ensure reporting reflects reality
- Identifying funnel bottlenecks and implementing optimisations across campaigns and conversion points
- Planning and executing event participation at industry conferences and exhibitions
- Building AI agents and automated workflows to increase speed and output across the function
- Running A/B tests across email, landing pages, and nurture flows to drive continuous improvement
About You - What We're Looking for:
- 7 to 10 years in B2B marketing, with experience spanning both Demand Generation and Marketing Operations
- Background in B2B SaaS, ideally within cybersecurity, compliance, GRC, or TPRM
- Comfortable managing paid media budgets across Google Ads and LinkedIn, optimising spend to drive profitability and top-line revenue
- Deep, practical experience owning HubSpot end-to-end
- Confident using AI tools daily, with the ability to build agents and workflows to automate production
- Able to operate autonomously in a lean environment and move at pace
- Track record of owning pipeline outcomes, not just channel performance
Benefits:
- Competitive salary
- Fully remote and flexible working
- Real ownership of the demand and marketing operations function
- Direct exposure to senior leadership
- Potential to build and lead a team as the business scales
Head of Demand Generation & Growth in London employer: Solis recruitment
Join a fast-growing technology business in the cybersecurity sector, where you will have the opportunity to take full ownership of demand generation and marketing operations from day one. With a competitive salary, fully remote and flexible working arrangements, and a culture that values autonomy and outcome-focused work, this role is perfect for those who thrive in dynamic environments and want to make a direct impact on revenue. As the company scales, you'll also have the potential to build and lead your own team, making this an exciting opportunity for professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Generation & Growth in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Solis recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Solis recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Solis recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Solis recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Demand Generation & Growth in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Solis recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Solis recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Solis recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Solis recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Solis recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Solis recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
