At a Glance
- Tasks: Lead and execute innovative brand campaigns for TikTok Shop, driving business growth.
- Company: Join a dynamic team at TikTok, a leader in social media and e-commerce.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Fast-paced environment with exciting challenges and cross-functional collaboration.
- Why this job: Be at the forefront of marketing innovation and make a real impact on brand success.
- Qualifications: Bachelor's degree and 2-5 years in campaign or project management required.
The predicted salary is between 40500 - 49500 £ per year.
- JD - Brand Campaign Project Manager - Tik Tok Shop
- Brand Campaign Project Manager - Tik Tok Shop
About the Role
As a Brand Campaign Project Manager, you will lead end-to-end strategy and execution for Tik Tok
Shop brand campaigns, driving business growth through integrated marketing, creator ecosystem collaboration, and platform-level campaign innovation. This role requires strong strategic thinking, structured problem-solving, data analysis capability, and cross-functional collaboration skills to build scalable campaign methodologies and deliver measurable commercial impact.
Key Responsibilities
- Lead the planning and execution of large-scale Brand campaigns across Tik Tok Shop markets, ensuring alignment with platform growth objectives and category priorities.
- Develop full-funnel campaign strategies covering traffic acquisition, creator collaboration, content amplification, subsidy mechanisms, assortment planning, and conversion optimization.
- Build scalable IP methodologies, campaign frameworks, and operational playbooks to support brand incubation, category penetration, and long-term business growth.
- Partner closely with brands, agencies, MCNs, and creators to design innovative campaign concepts and content strategies that drive both brand awareness and GMV performance.
- Collaborate with cross-functional teams including Campaign, Category, Creator Operations,
- Marketing, Product, Strategy, and Data Analytics teams to ensure efficient execution and strong business results.
- Conduct in-depth performance analysis across GMV, ROI, traffic efficiency, creator performance, and content conversion metrics; identify insights and provide optimization recommendations.
- Analyze market trends, user behavior, competitive landscape, and campaign performance data to identify scalable growth opportunities and improve operational efficiency.
- Manage campaign timelines, stakeholder communications, execution milestones, and risk management in fast-paced and ambiguous business environments.
- Support strategic initiatives including seasonal mega campaigns, Brand Days, industry-level marketing programs, and platform commercial growth projects.
Qualifications
- Bachelor's degree or above in Consulting, Business, E-commerce, Marketing, Finance or related
- fields.
2-5 years of experience in campaign management, project management, marketing, e-commerce, consulting, or a related field.
- Strong project management skills with a proven ability to lead cross-functional projects, manage multiple stakeholders, and deliver results in a fast-paced environment.
- Strong analytical thinking and structured problem-solving skills, with the ability to translate business objectives into actionable plans.
- Excellent communication, stakeholder management, and collaboration skills.
- Self-motivated, detail-oriented, adaptable, and results-driven, with a strong sense of ownership.
Mandarin proficiency is preferred to support collaboration with cross-regional teams.
Brand Campaign Manager in London employer: Poole & Partners
At TikTok Shop, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture. Our Germany TPA team offers a fast-paced environment where employees are encouraged to take ownership of their roles, develop their skills, and contribute to meaningful projects that drive measurable impact. With a focus on personal growth and team success, we provide ample opportunities for professional development while embracing the flexibility of remote work.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Campaign Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Poole & Partners and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Poole & Partners are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Poole & Partners on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Poole & Partners. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Campaign Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Poole & Partners. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Poole & Partners:Show us that you’ve done your homework! In your application, briefly mention what you admire about Poole & Partners’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Poole & Partners
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Poole & Partners will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Poole & Partners, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
