The Belfry Hotel & Resort is an award-winning destination with 450+ luxurious rooms and suites, a selection of vibrant restaurants and bars, versatile event and meeting spaces and a relaxing leisure club and spa. Our three exceptional golf courses - including the legendary Brabazon - are celebrated around the world. Whether you're inspired by our iconic fairways, drawn to the tranquillity of the spa, excited by guest-facing roles, or energised by the work behind the scenes, you'll find your place within our dynamic and welcoming team.
The Belfry has undergone a major expansion and renovation with an investment of over £80 million, marking an exciting chapter in our history. The resort has been transformed with the addition of The Masters Suite, a stunning new event space, a state-of-the-art leisure club plus a host of other enhancements that elevate the Belfry experience like never before.
We believe in taking care of our team just as much as we do our guests. That's why we were named in the 2026 Caterer’s Top 30 Best Places to Work and the Sunday Times Top 10 Places to Work 2026.
The salary for this role is £30,179.22 per annum.
The Events Sales Team
The Belfry Hotel & Resort Sales Team recently won the miaList2021 Best Sales and Marketing Team, testament to their excellent customer relationships and results-driven work ethics. Our sales office is a fast-paced, supportive environment, with people who are passionate about delivering great service and achieving their potential.
About you
The ideal candidate will have a minimum of 2 years’ experience in a mid to large hotel sales team and possess excellent verbal & written communication skills.
In addition, you will be:
- Methodical - accurate & ability to work on own initiative, with outstanding attention to detail.
- Computer literate, with experience of hotel PMS. i.e. Delphi & Opera.
- Sales-focused and enthusiastic, with excellent customer service skills.
- Flexible and capable of working well within a team.
About the Role
As an Events Planner you will be working alongside the Sales Executive to ensure a seamless handover of the event at the contacts stage. Other responsibilities are as follows:
- Being the point of contact for all pre-planning details
- Creating event function sheets to ensure clients requirements are accurately documented and distributed to the wider resort
- General call handling to discuss event details including using questioning techniques and handling objections
- Conducting face to face site visits/menu tastings and final detail calls
- Booking and attending client pre & post event meetings
- Assist in taking enquiries and covering the phones during busy period
Learning & Development
We invest in our people through hands-on coaching, mentoring, and a wide range of in-house training, supported by our online learning hub, The Belfry Campus. Apprenticeships across multiple roles offer nationally recognised qualifications, while our LEAD development programme supports career progression from entry level to senior leadership. We proudly promote from within wherever possible, with clear development pathways to help you reach your full potential.
Wellness
Your wellbeing matters. In partnership with The Burnt Chef Project, we offer mental health support and funded counselling, alongside life assurance, 24/7 GP access, health cash plans, and menopause support. Wagestream helps you manage your earnings and savings, while our Cycle2Work scheme and discounted gym memberships encourage a healthy lifestyle.
We recognise and reward our teams through the Belfry Awards, long service recognition, loyalty rewards, and additional holidays. Enjoy generous discounts across the resort for you, friends, and family, plus everyday savings through Perkbox. Free onsite parking and complimentary meals during shifts are also provided.
Making a Difference
Sustainability and community are at the heart of what we do. Set within 550 acres, we are proud holders of Earthcheck, Green Tourism, and GEO certifications. Our ESG led approach drives meaningful community impact and charitable fundraising, alongside our commitment to environmental stewardship.
Our Values
Working here means being part of a supportive, values driven community. Our Belfry Beliefs - Make a Difference, Own Our Actions, Better Together, and Deliver Every Day - guide how we work, support one another, and succeed together.
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Conference & Events Planner in Sutton Coldfield employer: The Belfry
The Belfry Hotel & Resort is an exceptional employer, offering a vibrant work culture that celebrates creativity and culinary excellence. As the Resort Head Chef, you will have the opportunity to lead a talented kitchen team in a stunning location, with access to ongoing professional development and unique benefits such as working in a prestigious venue known for its world-class golf courses and luxurious amenities.
