GTM Enablement Manager

GTM Enablement Manager

Full-Time 70000 - 85000 £ / year (est.) Home office (partial)
HiBob

At a Glance

  • Tasks: Design and deliver training programmes to empower sales teams and boost performance.
  • Company: Join HiBob, a fast-growing global HR platform transforming workforce management.
  • Benefits: Inclusive culture, competitive salary, and opportunities for personal growth.
  • Other info: Dynamic team environment focused on innovation and collaboration.
  • Why this job: Make a real impact by helping sales teams excel and achieve success.
  • Qualifications: 8+ years in Sales or Sales Enablement with strong coaching skills.

The predicted salary is between 70000 - 85000 £ per year.

Description

Come and be yourself with us!

Being a Bobber means bringing your whole self to work - whether you're bubbly, shy, funny, bold, or something in between. We want you to feel confident to do your best work here.

About Us

Hi Bob is a fast-growing, global HR platform helping mid-sized businesses transform how they manage and engage with their workforce.

Since 2015, we've supported over 3,000 companies worldwide, including Fulham FC, Airtasker, Go Cardless, what3words and Fiverr.

At Hi Bob, we pride ourselves on creating exceptional work experiences for our employees - who we affectionately call “Bobbers.”

About the Team GTM Strategy & Enablement runs as one function with two lanes, sitting inside Product Marketing - close to where value narrative and positioning is born.

Together this team exists to build seller excellence: turning GTM strategy into reps who execute with consistency, confidence, and commercial rigour across the customer journey.

Role Summary

We are seeking an AI-Forward AE Enablement Manager to serve as the capability-building expert for our global New Business organisation.

In this role, you will design, deliver, coach, and reinforce the programmes that improve opportunity progression, conversion performance, deal quality, forecast predictability, and sales cycle efficiency.

The purpose of this role is simple: to help AEs win more consistently by building smarter, faster, and more commercially effective sellers who position Hi Bob with confidence, reduce deal-stage stagnation, and improve conversion performance.

You will act as both trainer and coach - helping Account Executives build the confidence, skills, and commercial judgement required to lead value-based customer conversations.

Requirements

  • 8+ years of total experience across Sales, Sales Enablement, or other related GTM functions, including 3–5 years of dedicated experience in Sales Enablement, coaching, or capability development roles.
  • Strong understanding of enterprise sales cycles, qualification, discovery, opportunity management, commercial conversations, negotiation, and forecasting.
  • Experience delivering training, coaching, workshops, certifications, or capability-building programmes.
  • Familiar with modern sales methodologies, AI-assisted workflows, and enablement technologies.
  • Strong communicator, coach, and collaborator with the ability to influence stakeholders across multiple regions and functions.
  • Passionate about developing people, improving performance, and helping sellers achieve commercial success.

GTM Enablement Manager employer: HiBob

HiBob is an exceptional employer that prioritises individuality and fosters a collaborative work culture, making it an ideal place for professionals in the HR SaaS sector. With comprehensive benefits such as hybrid work options and equity opportunities, employees are empowered to thrive both personally and professionally. The company also offers ample growth opportunities, ensuring that you can develop your skills while contributing to meaningful customer success.

HiBob

Contact Details:

HiBob Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land GTM Enablement Manager

Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

Show Your Skills Through Real-World Results

When targeting a full-time role like GTM Enablement Manager at HiBob, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including HiBob. Tailor your message to explain why you’re drawn to them and how you can contribute as a GTM Enablement Manager. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace GTM Enablement Manager

Sales Enablement
Coaching
Capability Development
Enterprise Sales Cycles
Opportunity Management
Negotiation
Forecasting

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for HiBob:When writing your cover letter, make sure to tailor your message specifically for HiBob. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at HiBob

Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show HiBob that you understand the role and can hit the ground running in the sales game.

Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show HiBob that you’re not just about numbers but also about building lasting connections in business development.

Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with HiBob’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.