Store Manager in City of London

City of London Full-Time On-site

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STORE MANAGER

Knightsbridge, London

About Aurélien

Aurélien is a Smart Luxury menswear brand built around Mediterranean ease, understated refinement and timeless design. Our collections combine carefully selected natural materials, thoughtful design and skilled craftsmanship, creating pieces that feel considered rather than conspicuous. We believe luxury is found in quality, comfort, service and the details that make a lasting impression.

With an established flagship in Amsterdam and an expanding international presence, our London flagship in Knightsbridge plays an important role in the next stage of Aurélien’s growth.

The Role

As Store Manager, you will take overall responsibility for the performance, people and day-to-day operation of the London flagship. You will set the standard for how Aurélien is experienced by clients and how the team works together, combining commercial judgement with thoughtful leadership and genuine hospitality.

This role calls for someone who can lead from the shop floor while also stepping back to understand the wider business: identifying opportunities, using performance data to make informed decisions, maintaining strong operational standards and ensuring that agreed actions are followed through.

Key Responsibilities

Leadership and team development: Lead, motivate and develop the team through clear expectations, regular feedback, coaching and consistent follow-up. Support recruitment and onboarding, and build a culture of ownership, collaboration and accountability.
Commercial performance: Take responsibility for store results and key performance indicators. Review sales, conversion, average transaction value, units per transaction and other relevant measures to identify opportunities and turn insights into practical actions.
Client experience and clienteling: Set the standard for warm, personal and discreet service. Help the team build lasting client relationships through attentive advice, accurate client records and relevant, considered follow-up.
Product knowledge and storytelling: Ensure the team can confidently explain the quality, materials, fit and craftsmanship behind the collection, translating product knowledge into useful advice rather than high-pressure selling.
Store operations: Oversee daily routines, stock accuracy, deliveries, replenishment, organisation and compliance. Ensure that operational tasks are completed reliably and that issues are addressed promptly.
Visual standards: Maintain a consistently considered store environment in line with Aurélien’s understated aesthetic, with close attention to product presentation, styling, cleanliness and detail.
Planning and reporting: Organise store priorities and team coverage, monitor progress against objectives, and provide clear, accurate updates to the relevant colleagues at Head Office.
Local relationships and events: Identify suitable opportunities for private appointments, client events and local partnerships that strengthen awareness and long-term loyalty.

What We’re Looking For

Experience in premium or luxury retail, including meaningful responsibility for leading a team and store performance. Five or more years’ experience is a useful guide, but we will consider candidates with a strong record of leadership and clear potential.
A commercially minded leader who understands retail KPIs and can turn data into practical improvements.
A hands-on manager who leads by example while remaining organised, forward-looking and accountable for the wider operation.
Strong coaching, communication and decision-making skills, with the confidence to set expectations and address issues constructively.
A natural understanding of personalised service, clienteling and long-term client relationships.
An appreciation for menswear, refined design, natural materials and craftsmanship.
Fluent English. Additional languages are an advantage, particularly in an international retail environment.

What We Offer

A leadership role at Aurélien’s London flagship, with the opportunity to contribute to the growth of an expanding Smart Luxury brand.
Competitive salary and annual performance bonus.
An employee discount on Aurélien products.
A working environment that values craftsmanship, initiative, collaboration and high standards.