ASSISTANT STORE MANAGER
Knightsbridge, London
About Aurélien
Aurélien is a Smart Luxury menswear brand inspired by Mediterranean ease, understated refinement and timeless design. Our collections bring together natural materials, considered details and skilled craftsmanship. We aim to offer clients an elevated but relaxed experience, where genuine hospitality and product knowledge matter as much as the product itself.
Our London flagship in Knightsbridge is an important part of Aurélien’s international growth, and we are looking for a capable, hands‑on leader to help deliver a consistently excellent store experience.
The Role
As Assistant Store Manager, you will work closely with the Store Manager to lead the team and keep the store running smoothly. You will be a visible presence on the shop floor, setting an example through your service, commercial awareness, organisation and attention to detail.
You will help translate store priorities into daily action, support colleagues in developing their skills and take responsibility for the store when the Store Manager is unavailable.
Key Responsibilities
- Client experience and sales: Deliver warm, attentive and knowledgeable service, and help the team create a welcoming environment without pressure or scripted selling.
- Team leadership: Support daily briefings, coaching and feedback. Help colleagues strengthen their product knowledge, clienteling and commercial skills, and lead by example during busy trading periods.
- Daily operations: Help manage opening and closing routines, deliveries, stock organisation, replenishment and other operational tasks, ensuring that agreed processes are followed consistently.
- Commercial focus: Monitor sales performance and relevant KPIs with the Store Manager, identify opportunities on the shop floor and help the team turn priorities into action.
- Clienteling and CRM: Build your own client relationships while supporting the team in maintaining accurate client records and carrying out thoughtful, personalised follow-up.
- Visual merchandising: Maintain the presentation of the collection and the overall store environment in line with Aurélien’s visual standards.
- Problem solving: Handle client questions and concerns with care, sound judgement and follow-through, involving the Store Manager when appropriate.
- Management cover: Take the lead on store operations when required, ensuring continuity in service, team coordination and standards.
What We’re Looking For
- Experience in premium or luxury retail, ideally with supervisory or team-leading responsibility. Around three years’ experience is a useful guide, but relevant ability and potential also matter.
- A strong understanding of customer service, sales, clienteling and daily retail operations.
- The confidence to support, guide and motivate colleagues while maintaining a collaborative approach.
- Good organisation, attention to detail and the ability to prioritise in a fast‑paced store.
- Commercial awareness and an interest in understanding performance beyond individual sales.
- An appreciation for menswear, quality materials, craftsmanship and understated style.
- Fluent English. Additional languages are an advantage.
What We Offer
- The opportunity to grow with an expanding Smart Luxury menswear brand.
- Competitive salary and performance-based bonus.
- An employee discount on Aurélien products.
- A collaborative environment where initiative, development and high standards are valued.
Assistant Store Manager in City of London employer: Aurélien
Aurélien is an exceptional employer that embodies the spirit of Smart Luxury, offering a refined and inspiring workplace culture in the heart of Knightsbridge. As an Assistant Store Manager, you will benefit from competitive salaries, performance-based bonuses, and significant growth opportunities within a rapidly expanding luxury maison. Join a passionate team dedicated to excellence and client experience, where your contributions will be valued and recognised.
