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For Companies At a Glance
- Tasks: Lead marketing strategies to engage customers and boost brand presence in the R+D Tax Credit sector.
- Company: Dynamic company driving innovation and success in the R+D Tax Credit system.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Exciting environment with opportunities to shape industry reputation and drive growth.
- Why this job: Join a thriving team and make a real impact in the innovation landscape.
- Qualifications: Degree in Marketing or Business, with 5+ years in a marketing leadership role.
The predicted salary is between 45000 - 55000 £ per year.
The Company
Our client is a specialised company enabling innovation businesses to successfully access the R+D Tax Credit system. It is a highly successful and entrepreneurial business that has thrived on business agility and sales drive. The company has an enviable track record of successful claims and has developed a deep understanding of how innovation businesses can work most effectively with the R+D Tax Credit system.
The opportunity
The Marketing Manager (MM) will be responsible for developing and implementing effective strategies to build market engagement and communicate the service value to target customer and partner market segments. He/she will handle market research on current developments in delivery of R+D Tax Credits, on vertical and geographic segments and on competitor strategies. The MM will identify segment opportunities and develop communication strategies to engage and position the company as a natural partner to target customers and to professional service firms able to refer the company to their client base. The MM will develop the reputation, market presence and positioning of the company as a natural leader in the industry and as a recognized ‘go-to’ authority that is able to command premium service rates.
The MM will work with the management team to develop branding and lead generation strategies that support a growing direct sales team. Pipeline building is a key responsibility and the MM will need to utilise the full range of digital services available, as well as more conventional services such as telephone, direct mail, key events, etc. A key aspect of success in this market is the ability to focus communications effectively by selecting targets carefully ensuring that all channels are working to achieve specific goals. The MM will identify opportunities to tap into high potential trending vertical industry changes, establish plans, budgets and timescales for expansion into new segments and sales geographies (e.g. science parks), develop messaging, materials and activities to guide sales teams, providing sales collateral and positioning for partner development (Accountants, IP Attorneys, Industry Associations, VCs, etc), and take part in presentations and events.
The Candidate
An undergraduate degree is essential, and a second degree is desirable. Marketing or Business studies would be the most beneficial, but not essential. Relevant experience will include a minimum five years-experience in a related marketing supervisory or leadership role, preferably in a financial services B2B environment. Previous roles may include marketing professional financial or technical services to senior decision makers in innovation SMEs. The successful candidate must have strong experience with digital research and digital marketing for all stages of the customer journey.
Marketing Manager in Romford employer: TMP & Associates
Contact Detail:
TMP & Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Romford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their market position and think about how you can contribute to their success. Tailor your responses to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications this way!
We think you need these skills to ace Marketing Manager in Romford
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Marketing Manager role. Highlight your experience in developing marketing strategies and engaging with target markets, especially in financial services or B2B environments.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your understanding of R+D Tax Credits and how your skills can help the company position itself as a leader in the industry.
Showcase Relevant Experience: Don’t just list your past jobs; explain how your previous roles have prepared you for this position. Focus on your experience with digital marketing and pipeline building, as these are key for the role.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates!
How to prepare for a job interview at TMP & Associates
✨Know Your Stuff
Make sure you understand the R+D Tax Credit system inside out. Research the company’s past successes and how they’ve helped innovation businesses. This will show your genuine interest and help you answer questions more confidently.
✨Showcase Your Strategy Skills
Prepare to discuss specific marketing strategies you've implemented in the past. Think about how you can apply those experiences to build market engagement for this company. Be ready to share examples of how you’ve used digital marketing to drive results.
✨Understand the Competition
Familiarise yourself with the competitors in the R+D Tax Credit space. Be prepared to discuss their strategies and how you would position the company as a leader. This shows that you’re proactive and strategic in your thinking.
✨Engage with Questions
Prepare thoughtful questions to ask during the interview. This could be about their current marketing challenges or future goals. Engaging in a two-way conversation demonstrates your enthusiasm and helps you assess if the company is the right fit for you.