At a Glance
- Tasks: Be the face of Coach, delivering a personalised shopping experience and driving sales.
- Company: Join a luxury brand known for its innovative and inclusive culture.
- Benefits: Enjoy a fun work environment, employee discounts, and career progression opportunities.
- Other info: Flexible hours, social events, and a commitment to diversity and inclusion.
- Why this job: Make lasting connections while showcasing your fashion expertise in a dynamic retail setting.
- Qualifications: Sales experience preferred; passion for fashion and strong communication skills are key.
The predicted salary is between 22000 - 28000 £ per year.
The Sales Associate is the front line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury retail service, omni channel selling, and team collaboration to drive brand loyalty and revenue.
Key Responsibilities
- Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
- Build lasting client relationships through personalized styling, product expertise, and fashion advice.
- Drive sales through cross-selling, upselling, and tailored recommendations.
- Utilize POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases.
- Develop and execute personal sales plans; meet or exceed individual and team KPIs.
- Source new customers, maintain relationships, and follow up to close sales.
- Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to customer needs.
- Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards.
- Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures.
- Process transactions efficiently (purchases, returns, exchanges, online pickups).
- Support inventory cycles: receive shipments, stock shelves, and manage product movement.
- Assist teammates in functional areas as required.
- Foster a collaborative, trust‑based environment; encourage team performance.
- Participate in brand initiatives, training programs, and inclusion activities.
- Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor.
Required Qualifications
- 1+ years of sales experience (Luxury leather goods retail preferred); knowledge of fashion trends and competitors.
- A combination of education and experience will be considered.
- Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), radio use, ability to read price/release sheets.
- Strong English proficiency.
- Luxury retail background, social media savvy, experience with live‑stream shopping or video demos, clienteling and data acquisition skills (Preferred).
- Ability to work in a fast‑paced environment.
Schedule: Ability to work a flexible schedule to meet business needs including nights, weekends, peak busy season, and high‑traffic retail days (including, but not limited to, public holidays).
What Coach can offer you
- An inclusive, innovative, and fun working environment.
- Internal mobility & career progression.
- 1 paid volunteering day per year and opportunities to volunteer with global projects.
- Learning & development opportunities with our Ambassador Programme.
- Regular social events.
- Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion councils.
- Attractive employee discount.
- Compelling incentive programme.
Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration.
Sales Associate employer: Tapestry
At Coach, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that fosters personal growth and career progression. Our Sales Associates enjoy a dynamic environment where they can build lasting client relationships while benefiting from comprehensive training, regular social events, and a compelling incentive programme. With a strong commitment to equity, inclusion, and community engagement, we empower our team members to thrive both professionally and personally in the luxury retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Associate
✨Tip Number 1
Get to know the brand inside out! Familiarise yourself with Coach's style, products, and values. This way, when you walk into that interview, you can chat confidently about how you can embody the brand as a Sales Associate.
✨Tip Number 2
Practice your sales pitch! Think about how you would approach a customer in-store. Role-play with a friend or in front of the mirror to nail down your cross-selling and upselling techniques. Show us you can create that personalised shopping experience!
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend local events. Building relationships can give you insider tips and might even lead to a referral. We love seeing familiar faces in our team!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Coach family. Don’t forget to follow up after applying; a little persistence goes a long way!
We think you need these skills to ace Sales Associate
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion shine through! Mention any relevant experience you have in luxury retail and how you keep up with the latest trends. We want to see that you’re not just looking for a job, but that you genuinely care about the brand and the products.
Personalise Your Approach:Tailor your application to reflect the role of a Sales Associate at Coach. Highlight your customer service skills and any experience you have in building client relationships. Remember, we’re all about delivering an elevated shopping experience, so make sure to showcase how you can contribute to that!
Be Data Savvy:Mention any experience you have with POS systems or clienteling tools. If you've used social media for sales or marketing, don’t forget to include that too! We love candidates who can leverage technology to enhance the shopping experience and drive sales.
Keep It Professional Yet Friendly:While we want to see your personality, it’s important to maintain a professional tone in your application. Use clear language and structure your application well. And remember, applying through our website is the best way to get noticed, so don’t hesitate to hit that submit button!
How to prepare for a job interview at Tapestry
✨Know Your Brand
Before the interview, dive deep into Coach's brand values and style standards. Familiarise yourself with their latest collections and understand what sets them apart in the luxury retail market. This knowledge will help you speak confidently about how you can embody the brand as a Sales Associate.
✨Showcase Your Sales Skills
Prepare to discuss your previous sales experiences, especially in luxury retail. Think of specific examples where you successfully upsold or cross-sold products. Highlight your ability to build client relationships and how you've met or exceeded sales goals in the past.
✨Demonstrate Your Tech Savvy
Since the role involves using POS systems and clienteling tools, be ready to talk about your experience with technology in retail. If you’ve used social media for selling or have experience with live-stream shopping, make sure to mention it. This shows you're adaptable and ready for modern retail challenges.
✨Emphasise Team Collaboration
Coach values a collaborative environment, so be prepared to discuss how you work well in teams. Share examples of how you've supported colleagues in previous roles or contributed to team success. This will demonstrate that you’re not just focused on individual sales but also on fostering a positive team dynamic.
