At a Glance
- Tasks: Drive digital marketing campaigns and optimise customer journeys from start to finish.
- Company: Join MyFirst, a fast-growing car insurance brand for young drivers.
- Benefits: Competitive salary, bonus structure, and access to an onsite gym.
- Other info: Great career growth potential in a dynamic and energetic work environment.
- Why this job: Be part of a founding team and make a real impact in a high-growth startup.
- Qualifications: Experience in multi-channel performance marketing and a passion for data-driven growth.
The predicted salary is between 35000 - 50000 £ per year.
MyFirst is one of the fastest-growing companies in the UK and a leading car insurance brand for young drivers. With big expansion plans ahead, this is a unique opportunity to join at a pivotal stage of our journey! Due to the location of our office being on a rural farm location you do need to be a car driver to reach our HQ.
We’re looking for a Digital Marketing Specialist to join our founding marketing team. This is a hands-on role for someone who thrives on execution, optimisation, and ownership of the entire customer journey…from marketing campaign through to a completed sale.
What You’ll Do
- Paid Media Ownership: Run and optimise campaigns across Google Ads, Meta Ads, TikTok Ads, and other emerging channels.
- SEO & AI Search: Build organic visibility and prepare for the rise of AI-driven search.
- Click-Through & Conversion Optimisation: Improve CTRs, landing page performance, and funnel conversion rates.
- Full-Funnel Ownership: Manage the journey end-to-end, from campaign to sale, ensuring accurate tracking and attribution.
- Hands-On Execution: This is a doer’s role, you’ll set up, manage, and optimise campaigns yourself.
- Data-Driven Growth: Analyse performance, test new ideas, and scale what works.
- Future Team Growth: As MyFirst expands, take the opportunity to build and lead your own performance marketing team, shaping its direction and strategy.
What We’re Looking For
- Demonstrated experience in multi-channel performance marketing, including:
- Google & YouTube Ads (Essential)
- Microsoft Advertising (Essential)
- Social Campaigns – Meta, TikTok (Preferred)
- Understanding of SEO fundamentals and enthusiasm for AI search evolution.
- Background in CRO and improving ROI across funnels.
- Analytical mindset with strong reporting skills.
- A self-starter who thrives on execution.
- Ambitious, entrepreneurial, and eager to grow with a high-growth startup.
Additional Information
Salary £35,000 – £50,000, with a bonus structure available after a few months. Be part of the founding marketing team at one of the UK’s most exciting insurance brands. Clear career growth potential as the business scales. Work in a fast-moving environment where your output has direct impact. Work with an energetic team in a modern office with a great vibe - custom built gym onsite for all staff to use.
Digital Marketing Specialist employer: Myfirst
MyFirst is an exceptional employer for those looking to make a significant impact in the digital marketing landscape. As a fast-growing UK startup, we foster a dynamic work culture that encourages creativity and innovation, offering ample opportunities for professional growth and development. Join us to be part of a passionate team where your contributions directly influence our success and shape the future of our brand.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Myfirst and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Myfirst are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Myfirst on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Myfirst. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Myfirst. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Myfirst:Show us that you’ve done your homework! In your application, briefly mention what you admire about Myfirst’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Myfirst
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Myfirst will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Myfirst, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
