At a Glance
- Tasks: Lead partner marketing initiatives and drive demand generation across Lovable's ecosystem.
- Company: Join Lovable, a revolutionary platform empowering everyone to create software.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Dynamic, high-growth tech environment with a focus on collaboration and creativity.
- Why this job: Make a real impact by shaping the future of software creation with innovative partners.
- Qualifications: 8-10 years in B2B marketing, with 3+ years in partner marketing management.
The predicted salary is between 63000 - 77000 £ per year.
TL; DR
The Partner Marketing team extends Lovable’s reach by educating, engaging, and enabling partners globally to build market awareness and generate demand for their Lovable-powered solutions and services.
We recruit prospective partners and support the onboarding and growth of existing ones as they build, launch, market, and scale their businesses through the Lovable Partner Ecosystem.
We work closely with GTM partnerships, product partnerships, sales, and product marketing, and serve partner types from major technology and platform partners to the connectors, agencies, and independent experts who build with Lovable every day.
Why Lovable?
For decades, the ability to build software belonged to a tiny fraction of the population: the people with the credentials, the technical training, the access.
Everyone else had to wait, or pay, or give up.
Lovable is the counterargument: We exist for the people with ideas who were locked out of software creation until now.
Over 70 million projects have been built on the platform.
Hundreds of thousands of people pay for it.
The product handles real infrastructure, not only prototypes: authentication, databases, payments, and deployment.
People run real businesses on Lovable, which means the stakes are real too.
The comms challenge: when anyone can build, the platform has to be safe for everyone who does, and they need to know it.
That takes someone who can tell the story of how we think about topics like safety, security, and reliability before anyone asks, and who can be honest, precise, and fast when the questions come up anyway.
What you’ll do
We’re looking for an experienced, creative, results-oriented marketer to develop and execute partner marketing initiatives across our full partner ecosystem.
Connectors and integration partners are the immediate priority: Lovable’s rapidly growing connector roster (spanning search, communications, CRM, and data) needs launches, positioning, and demand generation.
You’ll also work with the Lovable Partner Program team to run co-marketing campaigns and programs at scale that drive customer acquisition and activation, helping partners grow their business with and through Lovable.
You’ll set and own Lovable’s marketing with, to, and through partners, and roll up your sleeves to execute across a high-volume, fast-moving roster.
- Work with GTM Partnerships, Product Partnerships, Sales, and (Product) Marketing to build go-to-market initiatives across connector and integration partners, hyperscalers, and services partners.
- Define priorities, investment model, scaling mechanisms, and success metrics across partner types, with connectors as the top priority given the roster’s size and growth rate.
- Own and evolve the tiering framework that governs marketing investment per partner, and keep it workable as the partner count grows.
- Administer and optimize market development funds (MDF), and build the joint GTM plans needed to fully activate committed co-marketing budgets.
- Build and run an intake and prioritization system for inbound co-marketing requests from partners.
- Drive adoption of scalable marketing and enablement programs across the partner base, and represent partner marketing’s needs in the broader GTM and marketing roadmap.
- Collaborate with GTM teams (including marketing) to ensure partners are represented in initiatives across all regions.
Who you are
Meet the minimum requirements below to be considered. The preferred qualifications are a bonus.
- 8-10+ years of relevant B2B marketing experience.
- 3+ years managing partner marketing programs or teams.
- Experience working with technology, platform, or services partners to build joint marketing plans and run programs that drive new customer acquisition and pipeline.
- Experience running partner marketing across a large, growing roster (an ISV-style ecosystem with dozens to hundreds of partners).
- Proven ability to influence partner marketing leadership and align on joint objectives and plans.
- Experience shaping joint messaging and positioning with partners.
- Demonstrated experience measuring and improving the ROI of marketing investment in an indirect, partner-led model, including administering MDF.
- Deep understanding of the partner channel and funnel, sales cycle, and product lifecycle, and what each requires from partner marketing to drive revenue.
- Preferred qualifications
- Experience at a dynamic, high-growth tech company.
- Experience marketing developer tools, APIs, or platform and connector ecosystems.
- Experience running co-marketing and MDF programs with hyperscalers (AWS, Google Cloud, Microsoft Azure) or larger tech partners.
- #J-18808-Ljbffr
Senior Partner Marketing Manager employer: Lovable
Lovable is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity and innovation thrive. With a focus on empowering employees to take ownership of their projects, Lovable offers meaningful growth opportunities in a fast-paced environment, all while being part of a company recognised as one of TIME’s 100 Most Influential Companies. Located in New York, employees benefit from a vibrant tech scene and the chance to contribute to a platform that is revolutionising software creation for creators and builders worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Partner Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lovable and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lovable are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lovable on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lovable. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Partner Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lovable. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lovable:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lovable’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lovable
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lovable will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lovable, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
