Location: UK, Fully remote
Working Hours: Full-time, 40 hours per week
Seniority: Mid-level
About Algomarketing
Algomarketing partners with leading global organisations including Google, Cisco, Zoom, Stripe, OpenAI, and other enterprise technology brands to deliver marketing, sales, and go-to-market support with AI enabled talent across EMEA, NORAM, APAC and beyond.
The Role
We are seeking a Partner Marketing Programme Manager with around 4-9 years of experience to support a Global Enterprise SaaS organisation's partner marketing initiatives across EMEA.
This role will focus on managing partner marketing funds, overseeing regional campaign execution, coordinating partner marketing platforms and supporting strategic industry events.
The successful candidate will work closely with internal stakeholders, external agencies and regional partners to drive campaign adoption, strengthen partner engagement and maximise marketing performance.
Responsibilities / Role Specific Context
1. Market Development Funds (MDF) Management & Governance
- Oversee the end-to-end management of Market Development Funds (MDF) programmes across EMEA.
- Review partner marketing proposals to ensure alignment with brand standards and campaign guidelines.
- Advise partners on marketing best practices and campaign execution.
- Monitor campaign delivery, track KPIs and analyse performance to maximise ROI.
- Maintain governance and consistency across partner-funded marketing initiatives.
2. Partner Marketing Platform & Campaign Management
- Manage a regional partner marketing platform supporting campaign distribution and adoption.
- Collaborate with internal stakeholders to source, localise and deliver 1–2 EMEA-tailored campaigns per quarter.
- Coordinate with external agency partners to drive campaign adoption and active platform usage.
- Track platform engagement, analyse campaign metrics and provide performance reporting.
- Support internal enablement across channel and sales teams to strengthen partner campaign rollouts.
3. Strategic Partner Events & Industry Conferences
- Provide operational, logistical and execution support for strategic partner events, industry trade shows and flagship conferences.
- Coordinate with internal teams and external stakeholders to support event delivery.
- Assist with event planning, preparation and on-site execution where required.
4. Regional Education & Leadership Event Programmes
- Manage the day-to-day execution of regional leadership and industry engagement events.
- Coordinate attendee communications and develop invitation and RSVP templates.
- Oversee registration processes and maintain accurate attendee tracking.
- Deliver regular cross-functional updates to internal stakeholders.
- Provide additional operational and administrative support across the wider marketing team.
- Experience in partner marketing, channel marketing, marketing programme management or a related discipline.
- Understanding of Market Development Funds (MDF), partner marketing programmes or campaign governance.
- Experience coordinating marketing campaigns across multiple stakeholders.
- Ability to track campaign performance, monitor KPIs and report on marketing outcomes.
- Strong organisational and project management skills, with the ability to manage competing priorities.
- Excellent written and verbal communication skills.
- Experience collaborating with internal teams, external agencies and business partners.
- Ability to coordinate marketing events, attendee communications and registration processes.
Preferred Qualifications / Skills
- Experience working within an Enterprise SaaS, B2B technology or global technology environment.
- Familiarity with partner marketing platforms, campaign enablement tools or marketing portals.
- Experience managing regional or EMEA-wide marketing initiatives.
- Understanding of marketing ROI, partner engagement and campaign adoption metrics.
- Experience supporting industry conferences, trade shows or executive engagement events.
- Familiarity with campaign localisation and working across multiple regional markets.
- Strong analytical skills and a data-driven approach to marketing programme optimisation.
Partner Marketing Manager employer: Algomarketing
Algomarketing is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the EMEA Events Marketing Manager role based in London. With a strong focus on employee growth and development, the company offers unique opportunities to collaborate with leading global brands while managing exciting events that inspire and educate diverse audiences. The hybrid working model and commitment to creativity ensure that employees thrive in a supportive environment, making Algomarketing a rewarding place to build a meaningful career.
