At a Glance
- Tasks: Lead SEO strategy and optimise for AI search to boost House of CB's online visibility.
- Company: Join a global fashion brand known for empowering designs and a bold social media presence.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Dynamic team culture with a focus on innovation and staying ahead in the digital landscape.
- Why this job: Make a real impact in the fashion industry by driving organic traffic and shaping search strategies.
- Qualifications: 5+ years of SEO experience, especially in fashion or ecommerce, with strong technical skills.
The predicted salary is between 60000 - 80000 £ per year.
House of CB is a global fashion brand celebrated for its empowering, feminine designs and statement‑making silhouettes. With a cult following built through powerful visuals, trend‑defining campaigns, and a bold social media presence, we're continuing to grow our team with people who share our passion for fashion, creativity, and excellence.
We're looking for a Senior SEO & GEO Manager based in London to own organic search end‑to‑end — across traditional search engines and the new wave of AI‑powered search experiences. You'll be the in‑house expert on how House of CB is discovered, ranked, and cited online, working across our website, brand, and content to drive qualified traffic and protect our visibility as search evolves.
What you'll do:
- Own the SEO and GEO strategy for app.houseofcb.com end‑to‑end — technical, on‑page, content, and off‑page.
- Lead technical SEO across the site: crawlability, indexation, site architecture, internal linking, redirects, canonicals, robots.txt, sitemaps, structured data, and Core Web Vitals.
- Drive Generative Engine Optimisation (GEO) so House of CB is cited and surfaced across Google AI Overviews, ChatGPT, Perplexity, Gemini, and emerging AI search tools — through entity strategy, citable content, schema, and AI crawler accessibility.
- Lead ecommerce SEO across category pages (PLPs), product pages (PDPs), faceted navigation, product feeds, and collection landing pages — balancing crawl budget, index hygiene, and conversion.
- Run keyword and topic research at scale, mapping demand to our category, product, and editorial content.
- Brief and shape content — product copy, landing pages, editorial, blog — so it ranks and earns AI citations.
- Manage international and multi‑region SEO, including hreflang, regional targeting, and localised content priorities.
- Partner closely with our frontend developer to scope, brief, and QA technical SEO work, and with our paid media partners to align organic and paid strategy.
- Monitor performance across Google Search Console, GA4, Bing Webmaster Tools, and AI search visibility tools — and report on organic traffic, rankings, citations, and revenue impact.
- Stay ahead of algorithm updates, AI search shifts, and emerging best practices, and translate them into action for the business.
What you'll bring:
- 5+ years of SEO experience, ideally with at least some of that in fashion, beauty, or lifestyle ecommerce.
- Deep technical SEO expertise — you can audit a site, diagnose issues, and write the brief that gets them fixed.
- Hands‑on experience with GEO and AI search optimisation — you understand how LLMs and AI search experiences select, cite, and surface content, and how to influence that.
- Confident with the full SEO toolkit: Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush, Sitebulb or similar, and AI visibility tools (e.g. Profound, Peec, Otterly, AthenaHQ).
- Comfortable working directly with developers — you can read the code well enough to know what's possible, and brief precisely enough to get it shipped.
- Proven ability to grow organic traffic and revenue for an ecommerce brand at scale.
- Strong communicator who can translate technical SEO into commercial language for senior stakeholders.
- Genuinely plugged into the fashion and culture landscape, with instinct for how our customer searches and discovers brands like ours.
- Proven experience growing a brand's backlink profile through digital PR, outreach, and partnerships — and the judgement to spot links worth chasing vs. links worth disavowing.
Senior Manager, SEO & AI Search employer: House of CB, London
At House of CB, we pride ourselves on being a dynamic and innovative employer that champions creativity and excellence in the fashion industry. Based in the vibrant city of London, we offer our employees a collaborative work culture, opportunities for professional growth, and the chance to be at the forefront of SEO and AI search strategies in a fast-paced environment. Join us to make a meaningful impact while enjoying the unique advantages of working within a globally recognised brand that values your contributions and fosters your development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, SEO & AI Search
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like House of CB, London!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including House of CB, London.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for House of CB, London.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at House of CB, London!
We think you need these skills to ace Senior Manager, SEO & AI Search
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at House of CB, London.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to House of CB, London!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at House of CB, London. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at House of CB, London
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
