At a Glance
- Tasks: Lead and optimise marketing strategies for luxury investments in fine wine and spirits.
- Company: Join a reputable London-based business specialising in luxury asset ownership.
- Benefits: Competitive salary, pension, generous holiday, and exclusive staff discounts.
- Other info: Collaborative environment with opportunities for professional growth and exposure to high-net-worth clients.
- Why this job: Make a real impact in a fast-paced luxury market while leading a dynamic team.
- Qualifications: 5+ years in senior marketing roles with proven lead generation success.
The predicted salary is between 70000 - 80000 £ per year.
- Role: Head of Marketing (Full‑Stack) – Luxury Investment & Retail
- About Hackstons
We are a reputable and multifaceted asset ownership, retail and e-commerce business based in London, specialising in fine wine and luxury spirits.
We empower individuals to build wealth through the acquisition of fine and rare wine, whisky and spirits, whether in cask or bottle form.
Our services include education, secure premium insurance and tailored storage solutions for our clients.
Additionally, we offer an unparalleled, curated range of products in both our physical and online retail stores.
The Role
This is a full‑stack Head of Marketing role, combining strategic leadership with hands‑on execution across team management, performance marketing, lead generation, CRM and content.
You will own the marketing strategy for our cask whisky investment division while also rolling up your sleeves to deliver and optimise campaigns.
You’ll lead an internal team, manage specialist partners and build a scalable marketing function that drives qualified leads, customer acquisition and revenue growth.
While the role will support wider retail and e Commerce marketing activity where required, its core focus will be the continued growth of Hackstons’ cask whisky ownership division and the optimisation of the lead generation funnel from acquisition through to conversion.
Key Responsibilities
- Strategic Leadership
- Own the marketing strategy for lead generation, customer acquisition and commercial growth.
- Set quarterly priorities, KPIs and performance targets.
- Shape brand direction within the luxury investment space.
- Manage the marketing budget and allocate spend for maximum ROI.
- Act as the primary operator within the marketing team, stepping in hands‑on when required and covering operational gaps during staff absence.
- Performance Marketing & Lead Generation (Hands‑On)
- Optimise PPC, Meta, Google Ads and paid social with agency partners.
- Personally operate and refine paid media campaigns, with demonstrable success ideally in Meta Ads.
- Build and refine landing pages, funnels, lead magnets and nurture journeys.
- Own CRM workflows, segmentation, attribution and pipeline visibility (Hub Spot).
- Analyse CPL, ROAS, conversion rates and lead quality.
- Use GA4, Meta Ads Manager, Google Tag Manager and landing page optimisation tools to monitor and improve campaign performance.
- Team Leadership
- Scale and manage the internal marketing team including executives and creative support.
- Lead external agencies across paid media, content, PR and social.
- Set clear briefs, priorities and performance expectations.
- Content, Social & PR
- Oversee content strategy, social direction, PR opportunities and brand storytelling.
- Ensure all creative output aligns with commercial goals and brand standards.
- Identify partnership and PR opportunities that support growth.
- Cross‑Functional Collaboration
- Work closely with Sales, Retail, e Commerce and Leadership teams.
- Ensure marketing activity supports revenue, product launches and customer experience.
- What We’re Looking For
We’re looking for someone commercially driven, proactive, analytical and highly organised.
You will understand how to build and optimise a lead‑generation focused marketing function within a fast‑moving luxury business.
The ideal candidate will be confident managing agencies and specialist partners, comfortable owning campaign performance and reporting and motivated by delivering measurable commercial growth.
Essential Requirements
- Minimum 5+ years in a Senior Marketing Manager / Head of Marketing role
- Proven lead generation experience with hands‑on ownership of paid media and performance marketing (Meta Ads strongly preferred).
- Demonstrable success in paid media campaigns, ideally showing improvements in CPL, ROAS, conversion rates and lead quality.
- Experience managing an internal marketing team, including direct line management of staff, as well as external agencies.
- Hands‑on CRM experience (Hub Spot ideal).
- Strong B2C marketing experience, ideally in high‑consideration or premium categories targeting high-net-worth individuals (HNWI).
- Comfortable analysing data and making commercial decisions.
- Highly organised, proactive and commercially minded.
- Nice to Have
- Experience in luxury, premium, drinks, retail or investment sectors.
- Experience in fast‑growth SME environments.
What We Offer
- Exposure to alternative investments and HNW clients
- Collaborative, ambitious environment
- Company pension, 21 days holiday + Bank Holidays
- Eligibility for our Cask Loyalty Programme (gifted casks at 3, 5 and 10 years)
- Staff discount in our Knightsbridge retail experience
- #J-18808-Ljbffr
Head of Marketing in City of London employer: Hackstons
Hackstons is an exceptional employer that offers a dynamic work environment in the heart of London, where creativity and innovation thrive. With a strong focus on employee growth, we provide ample opportunities for professional development and collaboration across teams, ensuring that every team member can contribute to our success in the luxury asset market. Our commitment to a supportive work culture, combined with the unique advantage of working in a prestigious sector, makes Hackstons a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hackstons and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hackstons are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hackstons on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hackstons. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hackstons. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hackstons:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hackstons’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hackstons
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hackstons will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hackstons, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
