At a Glance
- Tasks: Drive fan engagement and revenue growth through managing licensing partnerships in consumer products.
- Company: Join the dynamic team at Formula 1, where innovation meets passion.
- Benefits: Enjoy private healthcare, dental care, free snacks, and generous leave policies.
- Other info: Access training opportunities and enjoy discounts on F1 merchandise and experiences.
- Why this job: Be part of a thrilling industry and make a real impact on fan experiences.
- Qualifications: Experience in brand licensing and strong relationship management skills are key.
The predicted salary is between 36000 - 60000 £ per year.
The Licensing Executive will sit in the Licensing & Gaming department to drive commercial upside and engage fans with Formula 1, through strong product and brand partners. This will involve supporting all partnerships within Formula 1’s existing Consumer Product licensing portfolio, including being the account lead for some licensees as well as supporting with new licensee development, in line with business objectives.
Responsibilities
- Assist in the account management of key consumer product licensees, across a wide array of categories, including gaming equipment, toys & collectibles, apparel & accessories, personal care and publishing.
- Work with internal departments to better support licensees and ensure we can deliver revenue growth through those licensees.
- Liaise with F1 teams and other external stakeholders to support the licensing programme and maximise opportunities.
Main Duties and Responsibilities
- Support the development of the Licensing programme to deliver key objectives in fan engagement and revenue growth.
- Support the management of key licensees across consumer products, including product approvals, product launches, financial reporting and logistics, developing key partner relations to support continued growth.
- Develop a deep understanding of partner delivery timelines, commercial objectives, growth strategies and KPIs.
- Support the wider team in agreeing new partnerships and renewals through category research.
- Contribute to administrative responsibilities for the CP team including upkeep of the Licensee/Prospect tracker, salesforce, processing of internal and external F1 product orders and other ad-hoc requests.
- Work with team and the internal Marketing team to identify fan engagement opportunities that promote licensed product, tracking and monitoring their performance and success.
- Coordinate product development and approvals with internal teams to manage product development from artwork through to final production samples for a wide array of categories.
- Produce presentations and other collateral that help the wider team monitor licensee performance as well as to present to prospects.
- Remain up to date with the latest industry developments and best practices and support in category deep-dives when required.
- Build and maintain strong relationships with partners and stakeholders.
What Are We Looking For?
Personal qualities
- Excellent relationship management skills.
- Strong attention to detail.
- Able to work independently and proactively to source new opportunities for licensees.
- Natural people skills with a high level of empathy and the ability to engage with a range of internal and external stakeholders.
Experience
Prior to the role it would be essential that you have experience in the brand licensing industry, ideally working on consumer products.
Qualifications
Not essential to be successful in the role but you may also have a Bachelor’s degree or equivalent.
Knowledge & Skills
Prior to the role it is essential that you demonstrate:
- A solid understanding of the licensing ecosystem, ideally within the sports, entertainment, or lifestyle industries.
- Strong awareness of commercial partnership structures and licensing business models, with the ability to apply this knowledge in a commercial environment.
Why join the force behind the sport?
Joining F1 means becoming part of a team that values innovation, collaboration and personal growth. We offer a dynamic work environment where ideas are heard, and employee contributions truly make an impact. We seek to recruit, develop, and retain the most talented people to play their role in accelerating the future of the sport.
As a member of the F1 team, you will be able to access our amazing benefits:
- Private Healthcare scheme
- Dental Care
- 4 x Grand Prix Paddock passes per season
- Enhanced maternity/paternity leave and other family planning policies
- A free staff shuttle service running to and from surrounding trains stations near to Biggin Hill
- Free healthy snacks in our offices
- Subsidised canteen in Biggin Hill, serving breakfast and lunch
- 25 days annual leave and 8 Bank Holiday days, plus a Christmas period closure
- Opportunities to develop and request training for your role via our in-house Learning and Development team
- Discount on F1 merchandise
- Discount at F1’s experiences including F1 Arcade and F1 Drive
- Perkbox benefit portal and more
Licensing Executive, Consumer Products employer: Formula One
Formula One in Biggin Hill is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration within its Digital Technology team. Employees benefit from comprehensive perks such as private healthcare, free snacks, and generous annual leave, alongside ample opportunities for professional growth and development in a fast-paced, exciting environment at the forefront of digital advancements.
StudySmarter Expert Advice🤫
We think this is how you could land Licensing Executive, Consumer Products
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Formula One and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Formula One are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Formula One on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Formula One. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Licensing Executive, Consumer Products
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Formula One. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Formula One:Show us that you’ve done your homework! In your application, briefly mention what you admire about Formula One’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Formula One
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Formula One will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Formula One, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
