At a Glance
- Tasks: Maximise sales across a diverse media portfolio and create compelling proposals.
- Company: Join Cedar, an award-winning creative agency in the heart of London.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a strong emphasis on creativity and teamwork.
- Why this job: Lead innovative advertising campaigns and inspire a dynamic sales team.
- Qualifications: Seven years of sales experience with a focus on digital and multimedia.
The predicted salary is between 60000 - 80000 £ per year.
- Place of work
- Hybrid working (Central London, SE1)
Role summary
- Maximise personal sales across the Cedar sales portfolio, currently defined as follows:
- BA: High Life magazine.
In‑lounge ambient media, sponsorship and passenger promotions & benefits.
On board IFE and connectivity.
High Life digital. 1PD offsite retargeting.
- Data monetisation
- Eurostar: Metropolitan magazine, St Pancras International ambient media. On board Personal Information Screens and OBE.
Your sales remit will comprise current BA Media advertisers, Eurostar Media advertisers, digital agencies and PR agencies (and any other sources of revenue you deem relevant).
You will be expected to generate new business from clients direct and other advertising agencies, UK and international.
You will be one of the senior members of Cedar’s sales team, motivating and inspiring your fellow team members to deliver revenue to target and beyond.
Responsibilities
- Maximise personal sales revenue from clients direct, digital agencies and mainstream advertising agencies, UK and international.
- Deliver partnerships, experiences and benefits throughout the customer journey and across the global lounge network for Eurostar and BA.
- Create and deliver compelling sales proposals and sales presentations.
- Attend trade conferences relevant to our media (UK and international).
- Target brands and pitch advertising opportunities in line with the new portfolio and in keeping with new advertising guidelines as defined by our clients BA and Eurostar.
- Target and deliver sales in line with the business needs and objectives at the time.
Eg, if a focus on IFE sales or Metropolitan pages is required at a specific time in order to hit budget, you should focus your efforts accordingly.
- General
- Assist Cedar by passing on or following up leads for new Cedar business.
- Assist Cedar finance staff with invoice queries and late payers.
- Create and share case studies of successful campaigns you have delivered.
- Record an accurate account of your interaction with clients and subsequent bookings on the shared PSC system.
- Continually demonstrate you are a team player, working harmoniously with your colleagues, striving at all times to deliver maximum revenue towards annual budget.
- Required experience and ideal candidate
- Minimum seven years’ sales success.
- Possess digital sales experience relevant to the monetisation of BA’s 1PD.
- Proven track record of sales success particularly digital, non-print and multimedia sales.
- Demonstration of portfolio development and the implementation of new opportunities which have increased revenue, customer and client satisfaction.
- Excellent presentation and proposal writing skills.
- Proven excellent advertiser relationships: client direct, digital specialists, agency, UK and international.
- Excellent team player who has proven to lead by example and motivate staff.
- Creativity and the ability to deliver solutions outside the brief.
- Possess a good understanding of all the advertising markets within which Cedar operates: digital, ambient, on-board entertainment and print.
- About Cedar
Cedar is an award-winning commercial and creative agency based in London.
The sales team comprises 11 staff and sells multimedia across our clients’ media portfolios.
Our clients include: British Airways, Iberia, Eurostar and Mandarin Oriental.
The advertising portfolio includes: digital, print, TV, experiential, DOOH and sponsorship.
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Advertising Director employer: Cedar Communications Ltd.
Cedar Communications Ltd. is an exceptional employer that fosters a dynamic and collaborative work culture, particularly for the Content Editor role in the vibrant travel and luxury sector. With opportunities for professional growth and the chance to work alongside prestigious brands like British Airways and Mandarin Oriental, employees are encouraged to innovate and excel in their craft while enjoying the flexibility of a hybrid working model.
StudySmarter Expert Advice🤫
We think this is how you could land Advertising Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cedar Communications Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cedar Communications Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cedar Communications Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cedar Communications Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Advertising Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cedar Communications Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cedar Communications Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cedar Communications Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cedar Communications Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cedar Communications Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cedar Communications Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
