At a Glance
- Tasks: Drive sales for our innovative sports marketing platform across Europe.
- Company: Join the world's leading sports technology company at the forefront of sports and media.
- Benefits: Competitive salary, commission, pension, and a dynamic work environment.
- Other info: Opportunity to influence the future of sports marketing and work with a global team.
- Why this job: Be part of a groundbreaking platform that transforms how brands engage with sports fans.
- Qualifications: 7+ years in digital media sales with a strong network in European markets.
The predicted salary is between 60750 - 74250 £ per year.
Company Description
We’re the world’s leading sports technology company, at the intersection between sports, media, and betting.
More than 1,700 sports federations, media outlets, betting operators, and consumer platforms across 120 countries rely on our know-how and technology to boost their business.
Job Description
Sportradar Marketing Services is the world’s first sports marketing platform.
It helps brands and rights holders own the moments in sports by reaching fans at their emotional peak, across every channel, in real time.
The platform is built on four products
- Fan Graph: sports fan audiences from verified and deterministic fans to psychographic and contextual audiences.
- Fan Moments: live data that picks up key moments in a match as they happen and triggers campaigns from them.
- Fan Serve: dynamic creative that updates in real time with live scores, countdowns, stats and results.
- Fan
Connect: delivery across display, online video, CTV, mobile, audio, digital out-of-home, social and search, with decisioning, orchestration, reporting and attribution included.
The platform is available as a managed or self-serve service.
It delivers measurable results in attention, engagement and return on ad spend that beat standard programmatic benchmarks.
The Role
We’re looking for a Director Sales, Digital Advertising (Agency & Brand) based in London, to grow Sportradar Marketing Services revenue across Europe.
You’ll take our sports moments marketing proposition to brands and the major media holding companies at their London and European regional hubs, and to their agency networks in key markets.
You’ll focus on new revenue and on turning first campaigns into long-term, multi-market partnerships.
- The Challenge
- Win new business with holding-company agencies across Europe, working through their EMEA and regional hubs, central trading desks and local investment teams in markets such as the UK, France, the Nordics, Benelux, Iberia and Italy.
- Position Sportradar Marketing Services with agency and brand leaders as a performance and attention play.
Lead with Fan Graph audiences, moment-triggered activation and attention results.
- Map and work the holdco buying structures, from regional investment and trading to local activation, planning and client leadership.
Secure preferred-partner status, upfronts and spend commitments.
- Win regional and multi-market briefs from global and European brands across categories such as fintech, consumer goods, automotive, telecoms and retail.
Turn single-market wins into multi-market partnerships.
- Lead the preferred supplier initiative with marketing agencies and manage the onboarding workflow.
- Help brands that sponsor sport get more out of those deals by activating them in real time across digital, DOOH, audio and social.
- Own the full sales cycle: prospecting, discovery, proposals, negotiation and contracting, including regional framework agreements.
- Build and manage a strong pipeline in Salesforce, forecast accurately and hit quarterly and annual revenue targets.
- Work with product, campaign delivery and local Sportradar teams on tailored solutions, case studies and creative concepts that win and keep business.
- Bring market insight back to product and leadership on European agency buying trends, measurement and attention standards, pricing models, privacy and regulatory factors and go-to-market positioning.
- Represent Sportradar at European and international industry events such as Cannes Lions, Advertising Week Europe, DMEXCO and agency showcases.
Regular travel across Europe is required.
About You
- At least 7 years in digital media or ad-tech sales, with a proven record of new business at media agencies in several European markets.
- An established, active network of buying decision-makers across the major holding companies at regional (EMEA/Europe) and local market level: investment, trading desk, programmatic and client leadership.
This is essential.
- A track record of closing and growing six- and seven-figure multi-market agency deals, including holdco-level or preferred-partner agreements.
- Strong knowledge of programmatic buying (DSPs, PMPs, curated marketplaces), audience data, dynamic creative, and channels such as web, CTV, DOOH, audio.
- Comfort selling on attention and performance results, including attention measurement (e. g. Lumen), engagement, click-through rate and return on ad spend.
- An understanding of how European markets differ in media buying, regulation and culture.
- A hunter mentality: you build your own pipeline and enjoy opening doors.
- Excellent presentation, negotiation and consultative selling skills, with credibility at C-suite and Managing Director level.
- Experience in sports, sponsorship, gaming or entertainment media is a strong plus.
- The right to work in the UK.
- Our Offer
- A key role in a fast-growing new business: the world’s first sports marketing platform, with real influence on how we go to market across Europe.
- A pitch no one else has, built on official sports data, live moments and fan audiences that open doors at every agency.
- Work with a global team across sports, media and technology.
- A competitive base salary plus commission, pension and benefits.
- Additional Information
At Sportradar, we celebrate our diverse group of hardworking employees.
Sportradar is committed to ensuring equal access to its programs, facilities, and employment opportunities.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
We encourage you to apply even if you only meet most of the requirements (but not 100% of the listed criteria) – we believe skills evolve over time.
If you’re willing to learn and grow with us, we invite you to join our team!
#J-18808-Ljbffr
Director Sales, Digital Advertising (Agency & Brand), Europe employer: SportRadar
Sportradar is an excellent employer that fosters a dynamic and innovative work culture, perfect for those passionate about data and sports. With a hybrid work model, employees enjoy flexibility while benefiting from continuous professional development opportunities, ensuring growth in their careers. Joining our team means being part of a fast-paced environment where your contributions directly impact the commercial and operational success of the company.
StudySmarter Expert Advice🤫
We think this is how you could land Director Sales, Digital Advertising (Agency & Brand), Europe
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SportRadar and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SportRadar are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SportRadar on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SportRadar. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director Sales, Digital Advertising (Agency & Brand), Europe
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SportRadar. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SportRadar:Show us that you’ve done your homework! In your application, briefly mention what you admire about SportRadar’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SportRadar
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SportRadar will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SportRadar, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
