Founding GTM in London

Company Overview

Team of 7 based in London, focusing on the insurance market.

Founded by exceptional talent from Oxford, with a mission to streamline insurance placement using AI.

Raised £8.5 million pre-seed funding from Kleiner Perkins and Criandom.

Role Requirements

Founding GTM role is a player-coach with a focus on both executing and building the sales process.

Junior GTM roles focus on outbound sales to large insurance brokers.

Candidate Requirements

• Junior GTM: 1+ year in a high-growth startup, strong soft skills, and experience in enterprise sales.
• Senior GTM: Experience selling seven-figure contracts to insurance or financial services.

Timeline and Urgency

Urgent need to hire junior GTM roles due to high demand and capacity issues.

ASAP hiring timeline, with flexibility for exceptional candidates.

Pain Points

More demand than capacity allows; need to hire aggressively to manage pilots and client relationships.

Current team is overstretched, requiring immediate expansion.

Ideal Candidate Profile

High-growth startup experience preferred, with strong interpersonal and sales skills.

AI-native candidates with a proactive approach to learning and building sales strategies.

Interview Process

Three-stage process: initial call, behavioral interview with CEO, and in-person case study.

Focus on behavioral fit, problem-solving skills, and technical aptitude.

**Dealbreaker**

Work experience

Experience at a startup, selling to large enterprises in the professional services space (law, finance, accounting, technology, consulting, insurance etc. )

Baseline

Seniority

1 - 5 years of experience as an Account Executive with full- cycle sales experience at a Series A- D startup, selling to large enterprises

Work experience

• Full- cycle sales experience: prospecting, identifying buyer personas, tailoring outreach, closing, negotiating, etc.
• AI- native: knowledge of Clay, Claude, and other tools to build sales demos from scratch

Education

Bachelors degree from a top- 50 international university

Soft skills

Willingness to perform relentless outbound prospecting for multiple hours daily

Nice-to-have

Work experience

Built the sales process from scratch or opened new markets as a Founding AE or GTM operator at a high growth startup

About this role:

We are looking for a Founding GTM hire with 1+ years of experience to be the first commercial team member at a stealth-stage AI company transforming the $3T commercial insurance market. You'll own outbound prospecting and closing for the world's largest insurance brokers, working directly with the founders to build the go-to-market engine from scratch.

What will you be doing?

• Running purely outbound sales motions — cold outreach, personalized LinkedIn messaging, and targeted prospecting to buyers within the top 20 global insurance brokers
• Owning the full sales cycle from first touch to closing pilot agreements with enterprise accounts
• Attending conferences and in-person meetings to build relationships with key decision-makers
• Managing and improving existing GTM tooling (CRM, Clay, automated outreach systems) to scale pipeline
• Helping kick off pilots with 12 of the top 20 largest brokers by end of year — an ambitious, company-defining target.

Key Requirements:

• At least 1 year of GTM experience (AE or full-stack BDR) at a high-growth, early-stage startup — must have seen what "zero to one" looks like
• Exceptional soft skills and high EQ — you'll be navigating complex enterprise dynamics and internal politics at multi-billion dollar organizations
• Hunter mentality — excited by relentless outbound work, not repelled by hours of prospecting
• AI-native — comfortable building demos in Cursor/Claude and using AI tools daily in your workflow
• Able to work fully in-office 5 days a week in London (visa sponsorship available).