At a Glance
- Tasks: Create and optimise engaging email campaigns for a global audience of electrical engineers.
- Company: Join XP Power, a leader in innovative power solutions with a collaborative culture.
- Benefits: Gain hands-on experience, work with cutting-edge tools, and develop your marketing skills.
- Other info: Opportunity to grow in a fast-paced environment with a focus on teamwork and collaboration.
- Why this job: Make an impact in digital marketing while working with a dynamic team.
- Qualifications: Experience in B2B email marketing and familiarity with automation tools like Pardot or Mailchimp.
The predicted salary is between 30000 - 40000 £ per year.
XP Power is a global provider of innovative power solutions, working with customers worldwide to deliver high-performance AC-DC, DC-DC, and high voltage power supplies. With design expertise across Asia, Europe, and North America, and manufacturing on a global scale, we combine engineering excellence with international reach.
We’re looking for a detail-focused Email Marketing Executive to join our collaborative digital marketing team and take ownership of a key customer engagement channel.
The Role
This is a hands-on execution role focused primarily on email marketing, where you will take ownership of building, deploying, and optimising campaigns that engage our global audience of electrical engineers. You will work closely with our in-house content specialist, where you will help to adapt, refine and optimise content for email and social audiences. Working closely with the wider marketing team, you will play a key role in our transition to Salesforce Marketing Cloud, taking ownership of day-to-day campaign execution, segmentation, and automation. Alongside email, you will provide light-touch support on social media activity (primarily LinkedIn), ensuring consistent visibility of key campaigns.
Key Responsibilities
- Build, test, and deploy global email campaigns using Pardot / Salesforce Marketing Cloud, ensuring accurate targeting and timely delivery.
- Refine approved technical content to maximise engagement across subject lines, messaging, and CTAs.
- Monitor campaign results, run A/B tests, and use data to continuously improve performance understanding the 'what, why and how' behind success and engagement levels.
- Ensuring all communications are prepared and delivered in line with brand guidelines, free from errors and on time.
- Schedule and publish content on LinkedIn and other business channels to support wider campaigns.
Qualifications Experience & Skills
- Previous experience in B2B environments with hands-on involvement of building out email campaigns.
- Confidence in using email or marketing automation tools such as Pardot, Mailchimp, HubSpot or similar.
- Use of working on Salesforce Marketing Cloud would be advantageous but not essential.
- Ability to interpret campaign performance and recommend improvements based on results.
- Able to manage multiple campaigns, follow processes, and meet deadlines within a busy global marketing calendar.
- Some experience supporting professional social channels (primarily LinkedIn), with understanding that this is a smaller part of the role.
What We’re Looking For
- Takes pride in delivering high-quality work, consistently spotting errors in content, formatting, and campaign setup that others may miss.
- Confident in sharing ideas and suggesting improvements based on performance insights, using clear and straightforward language.
- Works effectively within a team, valuing in-person collaboration, regular check-ins, and alignment with colleagues.
Email Marketing Executive in Pangbourne employer: XP Power LLC
XP Power is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for an Email Marketing Executive to thrive. With a strong focus on employee growth and development, you will have the opportunity to enhance your skills in a dynamic environment while contributing to impactful global campaigns. Located in a vibrant area with access to diverse resources, XP Power offers a unique advantage for those looking to make a meaningful impact in the field of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Executive in Pangbourne
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for XP Power LLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like XP Power LLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with XP Power LLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at XP Power LLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing Executive in Pangbourne
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit XP Power LLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of XP Power LLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about XP Power LLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at XP Power LLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at XP Power LLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At XP Power LLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
