Account Manager, Programmatic in Manchester

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Role Summary and Impact

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country. WPP 650 is a bespoke agency unit within WPP, dedicated to serving the evolving communications needs of government clients. We bring together the best of WPP's talent, technology, and insights to deliver impactful, modern, and effective public communications. This is meaningful work with real-world impact – the kind you can point to with pride.

The Programmatic Account Manager will be responsible for the full campaign life cycle; in channel planning, managing set up, optimising campaigns, ensuring delivery to WPP Media standards, and ending in reporting the results directly to the client.

Key Responsibilities:

• Campaign Management: Competently create innovative Display & Video media plans designed to achieve specified KPIs. Oversight of the implementation, management, and daily optimisation of campaign activity. Understand the products and solutions that could be relevant for clients that have been developed within the group. Take ownership of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy. Develop understanding of wider digital media mix to understand the role of display within it.
• Client and Partner Management: Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail. Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity. Develop strong relationships with media owners, tech partners and other service providers to select the most appropriate suppliers for campaigns.
• People Management: Working with your line manager to ensure the effective management of more junior team members and your direct reports in Delhi, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met. Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.
• Operational Excellence: The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs. Ensure financial accuracy, integrating the planning and buying process and reconciliation of spends, via buying templates and processes. Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub.

Skills and Experience:

• Passionate about Programmatic activation and driving continued excellence/innovation.
• Nice to have experience trading programmatic self-serve within core trading platforms, DV360, TTD and Amazon.
• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
• Management experience, teaching and developing a more junior team member.
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights.
• Ability to develop and execute comprehensive testing roadmaps– audience, media, creative.
• Excellent communication skills, both verbal and written, will be particularly important in building & developing stakeholder relationships; internal, client and supplier.
• Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.

Life at WPP Media & Benefits:

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.