At a Glance
- Tasks: Manage and optimise programmatic media campaigns using cutting-edge technology.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, health benefits, and generous time off.
- Other info: Hybrid work model with a focus on collaboration and employee growth.
- Why this job: Be part of a creative team driving transformational growth for top brands.
- Qualifications: Experience with programmatic campaigns and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About EssenceMediacom: A Leading WPP Media Brand
Role Summary and Impact
Programmatic involves planning and flawlessly executing programmatically bought media plans. Deploying unsurpassed platform knowledge and smart use of audience data, you will be developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience. You’ll ensure ongoing and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.
Some of the things we’d like you to do:
- Campaign Management
- Build effective media plans to organise campaign actions and goals.
- Deliver in-depth analysis during and post-campaign to understand performance beyond top line metrics.
- Demonstrate clear and thorough understanding of display, video and audio advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.
- Collaborate with other departments to get the most out of campaigns.
- Have a deep knowledge of the industry and always consider how this can be brought to the day to day.
- Work with external partners (e.g. publishers) for planning, buying and optimising media buys.
- Client Management
- Agree with the clients on targets and how to achieve them. Provide forecasts and monitor campaigns.
- Ensure work is in sync with overall media campaigns and plans are in agreement with the internal teams, clients and are aligned globally where applicable.
- Media Skills
- In-depth knowledge of display, video and audio and strong working knowledge of biddable platforms/DSPs (DV360 and Google Ads, in particular, Amazon is desirable).
- People Management
- Leverage other people’s skill set to deliver results in clients’ campaigns.
- Contribute to the upkeep of display best practice, and contribute to documentation of this.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Experience agency-side or client side working on programmatic campaigns with excellent experience of DV360 and Google Ads. Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed. High attention to detail with an understanding of optimisation levers across platforms. Experience running display and video audience and creative testing (e.g. A/B testing, video experiment). Experience with implementing Brand Lift measurement across DSPs and with other media owners.
Desired:
- Experience with planning and running display and video campaigns on DV360 and Google Ads, including running YouTube and Programmatic Guaranteed deals.
- Good understanding of using Campaign Manager.
- Line management experience.
- Experience with Xandr DSP, and other DSPs such as Amazon, as well as third-party Brand Safety vendors such as DoubleVerify is desirable.
- Involvement with forecasting and running campaigns across multiple countries/languages.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Account Manager, Programmatic in London employer: WPP Media WPP
WPP Media is an exceptional employer that champions creativity and growth, offering a vibrant work culture where employees are encouraged to thrive. With a commitment to professional development and a supportive environment, team members can leverage global networks while enjoying comprehensive benefits, including competitive medical plans and significant paid time off. Located in the UK, WPP Media fosters collaboration through a hybrid work model, ensuring that every individual feels valued and has opportunities for advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager, Programmatic in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching WPP Media and its culture. Understand their values and how they align with your own. This will help you stand out and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in programmatic campaigns and data analysis can drive results for clients. Keep it concise and focus on how you can add value to their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining WPP Media.
We think you need these skills to ace Account Manager, Programmatic in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Account Manager role. Highlight your experience with programmatic campaigns and any specific platforms like DV360 and Google Ads. We want to see how your skills align with what we do at WPP Media!
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, don’t shy away from showcasing your analytical prowess. Include examples of how you've used data to drive campaign performance in the past. We love numbers, so let them shine!
Demonstrate Team Leadership:As a potential Account Manager, you'll be leading a team. Share your experiences in managing people and how you’ve inspired them to achieve great results. We’re all about collective leadership here at WPP Media!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at WPP Media WPP
✨Know Your Programmatic Stuff
Make sure you brush up on your knowledge of programmatic advertising, especially DV360 and Google Ads. Be ready to discuss specific campaigns you've worked on and how you optimised them for better performance. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've used data to drive decisions in past campaigns. Whether it's A/B testing results or insights from audience data, being able to articulate your thought process will impress the interviewers.
✨Understand the Client's Needs
Before the interview, research WPP Media and their clients. Understand their goals and challenges in the media landscape. This will help you tailor your responses and show that you're genuinely interested in how you can contribute to their success.
✨Be Ready to Discuss Team Dynamics
Since this role involves people management, be prepared to talk about your leadership style. Share experiences where you've successfully led a team or collaborated with others to achieve campaign goals. Highlighting your ability to inspire and manage will resonate well with the interviewers.
