At a Glance
- Tasks: Lead our PR strategy and build relationships with media and influencers.
- Company: Join a dynamic fashion tech startup making waves in the industry.
- Benefits: Enjoy a 4-day work week, unlimited holidays, and hybrid working options.
- Other info: Great opportunity for career growth in a fast-paced environment.
- Why this job: Be at the forefront of fashion innovation and drive impactful brand awareness.
- Qualifications: Experience in PR, partnerships, and a passion for fashion and culture.
The predicted salary is between 51750 - 63250 £ per year.
- Build and run our PR strategy, keeping a steady drumbeat of news and feature stories
- Be the main point of contact for media enquiries and manage relationships with journalists and editors
- Secure speaking opportunities, awards entries and invites to key fashion and tech events
- Build relationships with industry and governing bodies to keep Whering at the heart of industry change
- Land sponsorships, co-marketing campaigns and product collaborations, working with product and marketing to bring them to life
- Plan and deliver influencer and creator activations, from scouting and briefing to building long-term partnerships
- Champion product features that help drive top-of-funnel growth
- Track reach, engagement and ROI, and report results to the leadership team
- 4-day work week
- Unlimited holidays
- Hybrid working-remote and in-person London office
- You’ve led PR, partnerships or brand awareness for a consumer brand, ideally in fashion, beauty, lifestyle or tech
- You have strong, existing relationships with journalists, editors and creators
- You’ve secured and managed brand partnerships, sponsorships or co-marketing campaigns from pitch to delivery
- You’ve planned and run influencer campaigns, including negotiating rates, contracts and deliverables
- You’ve owned a strategy and budget, and can show the reach and ROI your work delivered
- You’re a confident writer, comfortable drafting press releases, media kits and op-ods
- You’re plugged into fashion and culture, and know who’s styling who and what’s coming next
Nice to have
- Experience in a startup or fast-growing app business
- Relationships with industry bodies
- A passion for sustainable fashion and circular consumption
- Experience securing speaking slots and awards for a leadership team
- Experience running brand activations or live events
- #J-18808-Ljbffr
Head of Awareness (Loved wardrobes start here.) employer: Whering
Whering offers a unique work culture with a 4-day work week and unlimited holidays, promoting a healthy work-life balance. The company fosters professional growth through technical mentorship and collaboration with product and design teams. Employees enjoy a hybrid working model, allowing flexibility between remote and in-person work in London.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Awareness (Loved wardrobes start here.)
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Whering. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Whering, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Whering inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Head of Awareness (Loved wardrobes start here.)
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Whering. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Whering.
How to prepare for a job interview at Whering
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
