At a Glance
- Tasks: Lead Whering's PR strategy and build brand awareness through innovative partnerships.
- Company: Join a dynamic team at Whering, focused on fashion, tech, and culture.
- Benefits: Enjoy a flexible UK-based remote work environment and a 4-day work week.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact by shaping how Whering connects with the world.
- Qualifications: Experience in PR, partnerships, and influencer marketing is essential.
The predicted salary is between 54000 - 66000 £ per year.
We’re looking for a Head of Awareness to own the top of our funnel and get Whering in front of as many future Wherers as possible. From press coverage and creator activations to big brand partnerships and culture-first moments, you’ll make sure the world knows who we are, then hand those new users over to our Head of Engagement to turn them into super users.
Who you are
- A brand-building expert with experience across PR, partnerships and influencer marketing
- Plugged into fashion, tech and culture, and always first to spot who’s styling who
- A natural relationship builder, comfortable with journalists, industry bodies, partners and talent alike
- Strategic but hands-on, happy to set the plan, own a budget and get stuck into delivery
- Data-minded, tracking reach, engagement and ROI to prove what’s working
What you’ll do
- Build and run Whering’s PR strategy, keeping a steady drumbeat of news, features and op-eds
- Secure speaking slots, awards and invites to key fashion and tech events
- Build relationships with industry bodies like the BFC and the Ellen MacArthur Foundation
- Land sponsorships, co-marketing campaigns and product collaborations
- Plan and deliver influencer and creator activations, from scouting to long-term partnerships
- Champion product features that drive top-of-funnel growth
What we offer
- Flexibility: UK-based remote working, plus our 4-day work week (Monday to Thursday)
- Impact: Full ownership of your own strategy and budget, shaping how Whering shows up across media, industry and culture
- Culture: A small and highly collaborative team that cares about quality and purpose
Please note you must have a valid right to work in the United Kingdom. This isn't a requirement for the role, we are just interested!
Head of Awareness employer: Airtable
Airtable is an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. With a strong emphasis on employee growth, we offer comprehensive benefits including a £7,500 travel allowance, top-tier healthcare, and generous time off, ensuring our team members feel valued and supported. Join us to be part of a forward-thinking company where your contributions directly impact our success and your career development is a priority.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Awareness
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Airtable and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Airtable are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Airtable on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Airtable. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Awareness
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Airtable. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Airtable:Show us that you’ve done your homework! In your application, briefly mention what you admire about Airtable’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Airtable
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Airtable will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Airtable, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
