Inside Sales Executive in Caldicot

This is a sales role for someone driven by results, energised by conversation, and who knows how to turn a prospect into a customer. As Inside Sales Representative, you’ll be at the heart of our revenue engine – generating new business, managing a growing portfolio of accounts, and ensuring customers and partners get the right networking solutions for their needs. You’ll work across the full sales cycle: identifying and qualifying opportunities, building relationships, handling quotes and proposals, and closing business. It’s a role that rewards commercial sharpness and consistent activity in equal measure.

Westbase.io is a leading distributor of connectivity and networking solutions and services in the UK and Europe. Established in 1988, we help organisations stay Better Connected by combining field‑proven technology with comprehensive partner services – from staging and deployment, through to ongoing support via our 24/7 NOC and technical support centre. We’re a specialised distributor serving the enterprise networking, 5G, fixed wireless access and private 5G markets. Our approach puts partners and their customers first: we work with our partners to select the right vendor solutions and services for their needs, supporting through every phase of delivery.

Your day-to-day is a mix of proactive outreach and responsive selling. You’ll generate new business through outbound prospecting, inbound lead follow‑up, and engagement with our partner network – qualifying opportunities and building a pipeline that reflects genuine commercial potential. When you’re in front of a customer, you’ll take a consultative approach: understanding their requirements and recommending the right networking and connected solutions. You’ll prepare quotes, pricing, and supporting sales documentation, and stay close to renewals, upselling, and cross‑selling opportunities within your existing accounts. You’ll maintain accurate records in Netsuite, keeping your pipeline current and your forecasting reliable, and stay current on networking technologies, market trends, and competitor activity – using that knowledge to sharpen your conversations and improve your close rate. Performance is measured by consistent achievement of monthly and quarterly sales targets and KPIs.

You’ll bring at least three years of inside sales experience within enterprise networking or IT infrastructure, with a track record of hitting or exceeding targets. A working knowledge of networking technologies is preferred, though we’ll back the right person with the right drive even if the technical grounding is still developing. You’re highly organised, able to manage a portfolio of accounts and competing priorities without losing pace or detail. You’re a clear, confident communicator – on the phone and in writing – and you’re self‑motivated and commercially sharp. You don’t need to be chased to hit the phones or follow up on a quote. Familiarity with relevant vendor ecosystems (Ubiquiti, Mikrotik, Teltonika, Ericsson Enterprise Wireless) is an advantage, as is CRM experience with Netsuite.

You’ll have access to ongoing professional development and training, working with some of the most advanced networking technologies available in the market. You’ll join a collaborative, high‑performance team that backs each other to deliver – and that takes the work seriously. It’s a fast‑paced, focused environment where you can thrive and take real pride in what you deliver.