Lifecycle Growth Lead — Email, SMS & In‑App in London
About the role
Voy is seeking a Lifecycle Marketing professional to own multi-channel campaigns (email, SMS, push, in-app) that move core growth metrics such as CVR, CAC, retention, and LTV.
You’ll experiment, shape segmentation, and craft copy that converts, supported by a data-driven infrastructure to show impact.
You’ll design automated flows, own A/B tests, and collaborate with Lifecycle managers to scale lifecycle as a growth channel while improving campaign ROI and efficiency.
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Your tasks
Lead multi-channel campaigns to boost growth metrics like CVR and retention.
Your profile
Experience in lifecycle marketing and a knack for data-driven decision making.
What's also included
Enjoy competitive pay, flexible work options, and opportunities for professional growth.
Tech stack & ways of working
Lifecycle Growth Lead — Email, SMS & In‑App in London employer: Voy
At Voy, we pride ourselves on being an excellent employer that values innovation and community impact. Our dynamic work culture fosters collaboration and professional growth, offering employees opportunities to enhance their skills while making a meaningful difference in public health. With a hybrid working model and regular engagement in vibrant areas like Manchester and Sheffield, we provide a unique environment where you can thrive both personally and professionally.
Your perspectives
Make a real impact by shaping campaigns that drive customer engagement and loyalty.
StudySmarter Expert Advice
Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Voy and show them what you can bring to the table.
Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Voy are looking for.
Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Voy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Voy. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter
Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Voy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills
As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing
Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Voy
Show us that you’ve done your homework! In your application, briefly mention what you admire about Voy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Voy
Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Voy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
Be Ready for Scenario-Based Questions
At Voy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
Locations
- London
