At a Glance
- Tasks: Execute and optimise Amazon and Zalando advertising strategies to drive traffic and sales.
- Company: Join Reebok EU, a leading brand in the sportswear industry.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and market trends.
- Why this job: Be part of impactful advertising initiatives that shape the future of e-commerce.
- Qualifications: 5+ years managing Amazon Ads campaigns with strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
Reebok EU are seeking a results-oriented Amazon SEM Specialist to execute and optimize paid, keyword-based search advertising across the Reebok brand in Europe. Reporting directly to the Head of Online Partners, this role will be responsible for implementing Amazon and Zalando advertising strategies, translating strategic direction into high-performing campaigns that drive traffic, sales, and return on ad spend. This is an excellent opportunity to play a key role in executing high-impact advertising initiatives while contributing to the continued growth of our business across European Marketplaces.
Main Responsibilities Will Include:
- Execute the Amazon and Zalando advertising strategy established by the Head of Online Marketing.
- Build, manage, and optimize Amazon and Zalando ad campaigns with a heavy focus on non-branded Sponsored Product Ads.
- Work closely with the SEO specialist to study, monitor, and build long-term organic rankings through SEM.
- Monitor campaign performance and implement data-driven optimizations to improve ROAS, ACOS, TACOS, CTR, CPC, and conversion rates.
- Analyse campaign data and prepare regular performance reports.
- Collaborate with creative, merchandising, and e-commerce teams to ensure advertising campaigns align with broader business objectives.
- Identify opportunities to improve campaign efficiency, increase visibility, and capitalize on new Amazon and Zalando advertising features and marketplace trends.
- Manage advertising budgets responsibly while ensuring campaigns meet established KPIs.
- Stay current with Amazon and Zalando marketing best practices, platform updates, and emerging advertising capabilities.
Person Specifications:
- 5+ years of hands-on experience managing Amazon Ads campaigns for consumer brands or e-commerce businesses.
- Deep knowledge of Amazon Sponsored Product marketing.
- Strong understanding of keyword strategy, bidding methodologies, campaign optimization, and retail media performance metrics.
- Experience analyzing campaign performance using Amazon Ads reporting and related analytics tools.
- Excellent analytical, organizational, and communication skills.
- Ability to execute efficiently while collaborating closely with senior marketing leadership.
- Strong analytical mindset with the ability to interpret data, identify trends, and translate insights into actionable recommendations.
- Knowledge of Zalando Marketing Service environment and campaigns set up is a plus.
Online partner SEM specialist - Reebok EU employer: TRP Recruitment
Join a dynamic and fast-paced fashion business that values creativity and innovation, making it an excellent employer for those passionate about the industry. With a supportive work culture that encourages collaboration and personal growth, employees benefit from opportunities to enhance their skills while contributing to exciting wholesale and digital marketplace initiatives. Located in a vibrant area, this role offers a unique chance to be part of a team that thrives on data-driven decision-making and a shared love for fashion.
StudySmarter Expert Advice🤫
We think this is how you could land Online partner SEM specialist - Reebok EU
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TRP Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TRP Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TRP Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TRP Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Online partner SEM specialist - Reebok EU
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TRP Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TRP Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about TRP Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TRP Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TRP Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TRP Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
