At a Glance
- Tasks: Shape Tessl's messaging and launch strategies for an innovative AI-native product.
- Company: Fast-growing Series A startup in the heart of London's AI hub.
- Benefits: Competitive salary, 25 days holiday, health insurance, and a vibrant office culture.
- Other info: Inclusive environment valuing diverse talent; apply even if you don't meet every requirement.
- Why this job: Join early to influence the future of software development with AI.
- Qualifications: 4-8 years in product marketing, strong writing skills, and technical fluency.
The predicted salary is between 36000 - 60000 £ per year.
Tessl is a fast-growing Series A startup based in London, founded by Guy Podjarny. We have raised over $100M from world-class investors including Index Ventures, Accel, GV, and Boldstart. This year we were ranked #2 in Sifted EU's B2B SaaS Rising 100 and #20 in Sifted's AI 100. At Tessl, we believe AI is transforming software development. AI Native Developers will define features, architecture, and workflows in specs, not code, guiding the work of AI agents. We are building the pioneering platform for this new paradigm and leading the developer movement and ecosystem around it. Joining Tessl means becoming an early team member with the opportunity to shape the future of how software is created and maintained.
About the Role
We are hiring a Product Marketer to define how Tessl shows up to the world. You will sit at the intersection of product, growth, and sales - owning our positioning, messaging, launches, and enablement. You will help translate a deeply technical product into clear, compelling narratives that resonate with developers, engineering leaders, and forward-thinking teams. This is an individual contributor role for someone who thrives in ambiguity, loves shaping category narratives, and wants to define how an AI-native product is understood in the market.
What You Will Do
- Positioning & Messaging
- Own Tessl's core messaging framework and value propositions
- Refine and evolve our category narrative as the product and market mature
- Develop audience-specific messaging for developers, tech leads, and enterprise buyers
- Product Launches
- Support go-to-market for new features and major releases
- Partner closely with Product and Engineering to shape launch stories early
- Create launch briefs, assets, and internal alignment materials
- Content & Enablement
- Develop high-impact product marketing content (website copy, one-pagers, case studies, blog posts)
- Equip sales with compelling decks, objection-handling, and competitive insights
- Support community and thought leadership initiatives
- Market Intelligence
- Conduct competitive research and positioning analysis
- Gather insights from users, prospects, and the developer ecosystem
- Feed structured insights back into product strategy
What We Are Looking For
Must have:
- 4–8+ years in product marketing (ideally in B2B SaaS or developer tools)
- Experience owning messaging and content development end-to-end
- Strong technical fluency — comfortable working with engineers and technical buyers
- Exceptional writing skills with the ability to simplify complex concepts
- Proven ability to operate autonomously in a fast-moving startup environment
Nice to have:
- Experience marketing AI/ML or developer infrastructure products
- Exposure to PLG and sales-assisted motions
- Experience helping define a new category
Salary and Benefits
Our brand new 10,000 sq. ft office is in the AI hub of Kings Cross, London. We have generous catering and regular social events such as team lunches, drinks, and more. We require all staff to be in our London HQ at least 3 days a week on our anchor days of Monday, Tuesday, and Thursday.
Salary: We offer a competitive salary based on experience and skills, benchmarked against industry standards.
Benefits: 25 days holiday, health insurance, including dental and vision, which extends to partners and dependents, as well as a company-matched pension. We also provide a commuting stipend for those who live outside London, and a cycle to work scheme.
Application Process
- Introductory call
- Hiring manager deep dive
- Practical exercise (case discussion)
- Final conversation with leadership
We encourage you to apply even if you do not meet every requirement. We care about talent, trajectory, and mindset, not just checkboxes. We care deeply about the warm, inclusive environment we are building at Tessl and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you are the right person, do apply anyway!
Product Marketing Manager in London employer: Tessl
Tessl is an exceptional employer that offers a vibrant and inclusive work culture in the heart of London's AI hub, Kings Cross. As a fast-growing startup, we provide our employees with meaningful opportunities to shape the future of software development while enjoying generous benefits such as health insurance, a competitive salary, and a supportive environment for personal and professional growth. Join us to be part of a pioneering team that values diversity and innovation, where your contributions will directly impact the developer community and beyond.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work. This is a great way to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their needs, especially in the AI and developer space.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates like you!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for AI and Software Development:When you're writing your application, let your enthusiasm for AI and software development shine through. We want to see how you connect with our mission at Tessl and how you envision contributing to the future of software creation.
Tailor Your Messaging:Make sure to customise your application to reflect the specific requirements of the Product Marketing Manager role. Highlight your experience in product marketing, especially in B2B SaaS or developer tools, and how you've successfully owned messaging and content development.
Keep It Clear and Compelling:Your writing skills are crucial for this role, so ensure your application is clear and engaging. Simplify complex concepts and demonstrate your ability to communicate effectively, just like you would when crafting narratives for our audience.
Apply Through Our Website:We encourage you to apply directly through our website. This not only streamlines the process but also shows us that you're genuinely interested in joining our team at Tessl. Don't hesitate – we can't wait to hear from you!
How to prepare for a job interview at Tessl
✨Know Your Product Inside Out
Before the interview, dive deep into Tessl's platform and understand its core features and benefits. Familiarise yourself with how AI is transforming software development and be ready to discuss how you can effectively communicate this to different audiences.
✨Craft Your Messaging Strategy
Prepare to showcase your skills in developing messaging frameworks. Think about how you would refine Tessl's category narrative and create audience-specific messaging. Bring examples of past work where you've successfully translated complex concepts into clear narratives.
✨Showcase Your Autonomy
Tessl values individuals who thrive in fast-paced environments. Be ready to share experiences where you've operated independently, tackled ambiguity, and made impactful decisions. Highlight how you can contribute to shaping the future of their product marketing.
✨Engage with Market Intelligence
Demonstrate your understanding of competitive research and positioning analysis. Prepare insights on current trends in B2B SaaS and developer tools, and think about how you would gather user feedback to inform product strategy at Tessl.
