At a Glance
- Tasks: Shape Tessl's messaging and launch strategies for an innovative AI-native product.
- Company: Fast-growing Series A startup in the heart of London's AI hub.
- Benefits: Competitive salary, 25 days holiday, health insurance, and a vibrant office culture.
- Other info: Inclusive environment valuing diverse talent; apply even if you don't meet every requirement.
- Why this job: Join early to influence the future of software development with AI.
- Qualifications: 4-8 years in product marketing, strong writing skills, and technical fluency.
The predicted salary is between 36000 - 60000 £ per year.
Tessl is a fast-growing Series A startup based in London, founded by Guy Podjarny. We have raised over $100M from world-class investors including Index Ventures, Accel, GV, and Boldstart. This year we were ranked #2 in Sifted EU's B2B SaaS Rising 100 and #20 in Sifted's AI 100. At Tessl, we believe AI is transforming software development. AI Native Developers will define features, architecture, and workflows in specs, not code, guiding the work of AI agents. We are building the pioneering platform for this new paradigm and leading the developer movement and ecosystem around it. Joining Tessl means becoming an early team member with the opportunity to shape the future of how software is created and maintained.
About the Role
We are hiring a Product Marketer to define how Tessl shows up to the world. You will sit at the intersection of product, growth, and sales - owning our positioning, messaging, launches, and enablement. You will help translate a deeply technical product into clear, compelling narratives that resonate with developers, engineering leaders, and forward-thinking teams. This is an individual contributor role for someone who thrives in ambiguity, loves shaping category narratives, and wants to define how an AI-native product is understood in the market.
What You Will Do
- Positioning & Messaging
- Own Tessl's core messaging framework and value propositions
- Refine and evolve our category narrative as the product and market mature
- Develop audience-specific messaging for developers, tech leads, and enterprise buyers
- Product Launches
- Support go-to-market for new features and major releases
- Partner closely with Product and Engineering to shape launch stories early
- Create launch briefs, assets, and internal alignment materials
- Content & Enablement
- Develop high-impact product marketing content (website copy, one-pagers, case studies, blog posts)
- Equip sales with compelling decks, objection-handling, and competitive insights
- Support community and thought leadership initiatives
- Market Intelligence
- Conduct competitive research and positioning analysis
- Gather insights from users, prospects, and the developer ecosystem
- Feed structured insights back into product strategy
What We Are Looking For
Must have:
- 4–8+ years in product marketing (ideally in B2B SaaS or developer tools)
- Experience owning messaging and content development end-to-end
- Strong technical fluency — comfortable working with engineers and technical buyers
- Exceptional writing skills with the ability to simplify complex concepts
- Proven ability to operate autonomously in a fast-moving startup environment
Nice to have:
- Experience marketing AI/ML or developer infrastructure products
- Exposure to PLG and sales-assisted motions
- Experience helping define a new category
Salary and Benefits
Our brand new 10,000 sq. ft office is in the AI hub of Kings Cross, London. We have generous catering and regular social events such as team lunches, drinks, and more. We require all staff to be in our London HQ at least 3 days a week on our anchor days of Monday, Tuesday, and Thursday.
Salary: We offer a competitive salary based on experience and skills, benchmarked against industry standards.
Benefits: 25 days holiday, health insurance, including dental and vision, which extends to partners and dependents, as well as a company-matched pension. We also provide a commuting stipend for those who live outside London, and a cycle to work scheme.
Application Process
- Introductory call
- Hiring manager deep dive
- Practical exercise (case discussion)
- Final conversation with leadership
We encourage you to apply even if you do not meet every requirement. We care about talent, trajectory, and mindset, not just checkboxes. We care deeply about the warm, inclusive environment we are building at Tessl and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you are the right person, do apply anyway!
Product Marketing Manager in London employer: Tessl
Tessl is an exceptional employer that offers a vibrant and inclusive work culture in the heart of London's AI hub, Kings Cross. As a fast-growing startup, we provide our employees with meaningful opportunities to shape the future of software development while enjoying generous benefits such as health insurance, a competitive salary, and a supportive environment for personal and professional growth. Join us to be part of a pioneering team that values diversity and innovation, where your contributions will directly impact the developer community and beyond.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager in London
✨Get Involved in Startup Events
Dive into the local startup scene! Attend pitch nights, hackathons, and networking events. It's a great way to meet founders and like-minded folks. Plus, you never know who might put in a good word for you at a startup like Tessl!
✨Show Off Your Creativity
Startups love unique ideas! Create a portfolio or a personal website showcasing your past projects, especially those relevant to startups. This personal touch can really make you stand out when you're applying for that full-time gig at Tessl.
✨Leverage Startup Communities Online
Get active on platforms such as Indie Hackers, Startup Grind, or even LinkedIn groups focused on startups. Participating in discussions can increase your visibility and open up potential job leads, especially at buzzing companies like Tessl.
✨Direct Applications are Your Best Bet
Don't shy away from applying directly through our website. Startups often check their own portals first before other job sites. Tailor your application to show how you can add value to Tessl — a personal touch goes a long way!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Show Your Entrepreneurial Spirit:When applying for a role in startups and entrepreneurship, it's crucial to highlight any experience you have with starting your own projects or businesses. We love seeing examples of your initiative, so sprinkle in stories of how you’ve taken risks or solved problems creatively—this is what makes you stand out!
Tailor Your CV for Impact:In the startup world, your CV should reflect not just your experience, but the impact you've made. Use quantifiable achievements to show your contributions, like percentage increases in growth or revenue. Remember, we’re looking for go-getters who know how to get results!
Craft a Provocative Cover Letter:Your cover letter is a chance to showcase your passion and motivation for working at Tessl. Don't just list your skills—share your vision and what excites you about the entrepreneurial journey. Connect your personal aspirations with what we need, and let your enthusiasm shine through!
Keep Your Portfolio Handy:If you have a portfolio showcasing any past projects or entrepreneurial efforts, definitely mention it in your application. Though not always necessary for full-time roles, it can provide us with deeper insights into your work style and creativity. If you have a blog, products, or any innovation, we'd love to see it!
How to prepare for a job interview at Tessl
✨Show Your Entrepreneurial Spirit
In startups, they love seeing passion and initiative. Be ready to share any personal projects or ideas you've worked on. This shows you’re not just about the 9-to-5, but you’re invested in creating value, which is key in this fast-paced environment.
✨Brush Up on Your Problem-Solving Skills
Expect to be thrown some curveballs during the interview—startups often face unexpected challenges. Having a couple of examples up your sleeve where you’ve creatively solved problems will really impress them. It's all about how you think on your feet!
✨Know Your Stuff About the Industry
Since you're applying for a full-time role, they’ll want to see you've done your homework. Make sure you understand where the startup stands in its industry, including competitors and market trends. It’s a great way to show you're genuinely interested and can contribute from day one.
✨Show Flexibility and Adaptability
Startups can pivot quickly, so highlight your adaptability. Share examples of when you've successfully navigated change or taken on roles outside your comfort zone. This shows you’re ready for whatever comes your way, which is crucial in a startup atmosphere!
