At a Glance
- Tasks: Lead TALA's VIP, Influencers & PR strategy to elevate brand awareness and cultural relevance.
- Company: Join TALA, a female-led activewear brand focused on sustainability and style.
- Benefits: Enjoy 25 days holiday, generous discounts, gym memberships, and enhanced parental leave.
- Other info: Dynamic role with opportunities to shape TALA's presence in the fashion industry.
- Why this job: Be the driving force behind TALA's cultural moments and partnerships that matter.
- Qualifications: Experience in VIP, influencer relations, and a strong network in fashion and lifestyle.
The predicted salary is between 54000 - 66000 £ per year.
About the Role
Reporting into the Brand Marketing Director, we’re looking for a Head of VIP, Influencers & PR to build TALA’s profile, cultural relevance and desirability through the people, partnerships, moments and conversations that matter.
You’ll lead the strategy across VIP partnerships, Influencers, Ambassadors, Pro, PR, gifting and events, turning TALA into a brand that people see, talk about and want to be part of.
You’ll know and understand that the fastest way to build awareness is to put TALA in the right hands, in the right places, with the right people.
The successful candidate will bring a serious black book of relevant VIPs from celebrities and musicians to stylists, athletes, creators and cultural tastemakers and know how to build genuine relationships with them.
You’ll be responsible for creating the moments that make TALA feel bigger, more culturally relevant and impossible to ignore.
- Tasks
- What You’ll Own
- VIP & Cultural Partnerships
- Build and own TALA’s VIP strategy, identifying the people who can meaningfully increase awareness, desirability and cultural relevance.
- Develop relationships with celebrities, musicians, stylists, athletes, tastemakers and influential cultural figures.
- Bring a strong existing network and continually build TALA’s VIP black book.
- Create strategic partnerships that go beyond gifting from organic product placement to collaborations, appearances and brand moments.
- Ensure TALA is consistently seen on the right people, in the right places and at the right cultural moments.
- Ambassador & Pro Programmes
- Own the strategy, vision and evolution of TALA’s Ambassador and Pro programmes.
- Define the role these programmes play within TALA’s broader brand and awareness strategy, including who we want to attract, why they matter and what we want them to deliver.
- Establish the programme proposition, structure, tiers, criteria and long-term growth strategy.
- Together with the team, build a best-in‑class network of ambassadors and professional athletes who genuinely align with TALA and can become powerful advocates for the brand.
- Set the strategic direction for recruitment, relationship development, activation and retention, with the team responsible for day‑to‑day programme management and execution.
- Continuously assess and evolve the programmes based on KPIs including brand impact, reach, engagement and commercial contribution.
- Influencer
- Own the overall influencer strategy, defining how influencer partnerships drive awareness, cultural relevance, desirability and growth.
- Set the direction for the talent TALA works with, from high‑profile creators and cultural tastemakers to emerging talent and community voices.
- Identify opportunities to move beyond traditional influencer activity into cultural partnerships, organic product placement and high‑impact moments.
- Ensure influencer strategy is integrated with VIP, Ambassador, Pro, PR, gifting, social and campaign activity.
- Set clear KPIs and continuously evolve the strategy based on performance and cultural opportunity.
- Gifting
- Own the strategic direction for TALA gifting, transforming it from a reactive PR function into a significant awareness and brand‑building engine.
- Together with the team, define who TALA should be gifting, when, why and what we want gifting to achieve.
- Oversee the strategy for key product launches, cultural moments, VIP gifting, stylist seeding and wider brand moments.
- Lead the team in developing, signing off and executing gifting programmes, ensuring activity ladders back to wider brand and campaign priorities.
- Together with the Brand Marketing Director own the overall PR strategy and communications agenda for TALA.
- Define the role of PR within the wider brand strategy and how it will contribute to building fame, credibility and awareness.
- Set the annual PR strategy, priorities, narratives and key cultural moments, working closely with Brand Marketing, Social, Influencer and Product.
- Brief the PR agency to establish the types of stories TALA should be known for and proactively identify opportunities to create news rather than simply respond to it.
- Ensure the PR team and agency has a clear roadmap and empower them to execute against it.
- Events & Experiences
- Own the TALA events and experiences strategy, defining how physical brand experiences can drive awareness, desirability, community and growth.
- Set the annual events strategy, including the role of VIP events, consumer experiences, cultural moments, product launches, retail activations and larger‑scale brand moments.
- Define what makes a TALA experience distinctive and ensure every activation is rooted in the brand and designed to generate impact beyond the room.
- Identify and feed into the events team opportunities for TALA to create culturally relevant moments that can extend into PR, social and organic conversation.
- Oversee the brief and objectives for key events, with the team responsible for planning and delivering the experience.
- Oversee the evaluation of the effectiveness of events against awareness, reach, brand impact and commercial objectives, continually evolving the approach.
Requirements
About You
We’re looking for someone who is highly connected, culturally switched‑on and relentlessly ambitious.
You will likely have
- Significant experience across VIP, celebrity, influencers, PR and events within fashion, beauty, lifestyle or a culturally relevant consumer brand.
- A strong existing network of VIPs, stylists, agents, managers, media and cultural tastemakers.
- A proven ability to build authentic relationships with high‑profile talent.
- Experience creating campaigns and moments that generate significant awareness and organic conversation.
- Strong commercial and strategic thinking, understanding that awareness must ultimately contribute to brand and business growth.
- A strong understanding of culture, fashion, music, TV, sport, entertainment and what makes people talk.
- An instinct for what feels cool, relevant and TALA.
- Exceptional relationship‑building and negotiation skills.
- The confidence to challenge the status quo and create ideas that haven’t been done before.
- A highly proactive, entrepreneurial approach, you’ll spot opportunities rather than wait for a brief.
- The ability to operate at both strategic and executional level, from defining the annual VIP strategy to picking up the phone to a stylist.
- What Success Looks Like
You’ll know you’re succeeding when
- TALA is increasingly seen on the right people.
- We have a strong and growing network of A‑list and culturally relevant VIPs who genuinely want to wear and engage with TALA.
- TALA becomes a brand that celebrities, stylists and cultural tastemakers actively want to be associated with.
- Our Ambassador and Pro programmes become recognised as some of the most exciting programmes in the category.
- Gifting creates genuine organic reach, conversation and product desire.
- Our events become moments people want to attend and talk about.
- TALA earns more high‑quality PR and cultural coverage.
- We create moments that travel across social, PR and culture, delivering awareness well beyond the original activation.
- Most importantly, you help move TALA from a brand people discover on social media to a brand people know, recognise and want.
Benefits
What we can offer
- 25 days holiday a year plus bank holidays
- Very generous employee discount after probation period
- Nominated Friends & Family Discount
- Clothing allowance spending gift
- Class Pass or Gym Flex membership
- Health Shield
- Enhanced maternity/paternity pay
- Charity fundraising match of up to £1,000
About us
TALA is an activewear brand built to actively solve problems without creating new ones for people, the planet, or anyone else.
Every collection prioritises functionality and thoughtful design, combining premium fabrics with multi‑way versatility and flattering fits that deliver maximum impact with minimal effort.
Each piece is crafted with attention to detail, ensuring women can look and feel their best with ease.
When founder Grace Beverley shifted from fast fashion to more sustainable options in her everyday clothing, she found a host of responsibly made options in every category other than activewear.
Founding TALA in 2019, the proud female‑led brand is on a mission to make consciously made active and off‑duty styles accessible and inclusive without sacrificing performance or fit.
Read about TALA's people, purpose and product work here.
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Head of VIP, Influencers & PR employer: TALA
TALA is an exceptional employer that fosters a vibrant and inclusive work culture, where every team member is valued and encouraged to grow. Working in our Bicester store offers unique opportunities for personal development, as you will play a key role in shaping customer experiences while receiving support and training to enhance your skills. Join us for a rewarding experience that not only focuses on sales but also on building lasting relationships with customers and colleagues alike.
StudySmarter Expert Advice🤫
We think this is how you could land Head of VIP, Influencers & PR
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TALA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TALA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TALA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TALA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of VIP, Influencers & PR
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TALA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TALA:Show us that you’ve done your homework! In your application, briefly mention what you admire about TALA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TALA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TALA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TALA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
