At a Glance
- Tasks: Lead CRM and retention strategies to boost customer engagement and revenue.
- Company: Join SURI, a trailblazer in innovative oral care products.
- Benefits: Enjoy flexible hours, hybrid work, and a £1000 personal development budget.
- Other info: Dynamic culture with monthly social events and excellent career growth opportunities.
- Why this job: Make a real impact in a fast-paced startup with award-winning products.
- Qualifications: Experience in DTC retention marketing and strong analytical skills required.
The predicted salary is between 63000 - 77000 £ per year.
Hello, we’re SURI.
We're on a mission to radically transform oral care with beautiful everyday essentials designed for life.
Championing high performance and future-focussed design, our award-winning sonic toothbrush transforms an uninspiring chore into an enjoyable daily ritual.
We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey.
Since launching our sonic toothbrush in 2022, we’ve delighted over 500k customers across the UK, Europe and US.
In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers.
As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award.
The Role
We’re looking for a CRM & Retention Lead to take ownership of our CRM, email performance marketing, and retention strategies.
You\'ll be responsible both for a significant part of SURI’s acquisition marketing as well as fully owning retention marketing and the LTV strategy.
This is a high-impact role where you\'ll be responsible for optimizing email flows, launching high-converting sales campaigns, converting leads into customers, improving LTV through segmentation, automation, and strategic offers, and working with our Digital Product team to improve conversion rate and AOV in key user journeys.
Reporting into the Director of Growth, you\'ll work closely with our Growth, Product, Operations, Brand and Creative teams to build a best-in-class CRM strategy and retention engine that keeps our customers engaged and coming back for more.
- What You\'ll Do
- Own email marketing for SURI, crafting winning messaging strategies and engaging creatives for big campaigns, product launches, and other marketing moments.
- Work closely with the brand team to bring the monthly messaging calendar to life for our customers and prospects.
- Own segmentation strategy, planning who receives what, and when, to maximise engagement and revenue.
- Develop, optimize, and A/B test automated email flows (welcome series, replenishment, churn prevention, post-purchase, etc.) to maximize conversion and LTV.
- Own and scale SURI’s retention engine, driving repeat revenue from our consumable products (heads and toothpaste) via email, SMS, CRM, CRO and offline channels.
- Own subscription growth by reducing churn, increasing upsell opportunities, and enhancing the customer experience.
- Work with our digital product team to build best in class site flows that unlock retention and repeat revenue opportunities.
- Own reporting and analytics, tracking key CRM and retention KPIs and implementing data-driven improvements.
- Stay on top of industry trends and best practices in DTC retention marketing, bringing fresh ideas to the table.
- Proven track record in DTC retention marketing, with a history of driving real, measurable repeat revenue growth at a fast-moving startup.
- Deep expertise in email marketing, lifecycle automation, and CRM- you know what makes customers come back.
- Experience managing subscriptions and consumable product retention in an e Commerce environment.
- Strong analytical mindset- you make decisions based on data, not guesses.
- Hands-on experience with email platforms and CRM tools (Klaviyo strongly preferred), as well as integration with Shopify and subscription platforms.
- Creative and strategic thinker - can know how to create winning emails, and can think big picture about driving improvements over the long term.
- A builder - you thrive in a fast-paced environment, move quickly, and get things done. You build processes and structure around you.
- 25 days annual leave, plus bank holidays and an additional day for your birthday
- Flexible working hours
- Hybrid working - up to 2 days working from home each week
- Bupa Healthcare and Dental Packages
- Income Protection and Life Assurance
- 1x Charity Day per year
- Central London offices- based in Bank; a stone’s throw from Leadenhall Market
- 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
- Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
- Monthly social events, organised by different team members
- 5x free toothbrushes every year
- £1000 personal development budget each year, per employee
- Fantastic career opportunities; with the chance to grow as SURI does
- Summer Fridays; 2pm finish across Fridays in July and August
- Fresh fruit and snack orders every week
- Cycle to Work scheme, and Electric Bike Cycle to Work scheme
- Regular product swaps with other fantastic companies
At SURI, we value diversity and welcome applicants from all backgrounds.
We look for team members who will positively contribute to our dynamic, passionate culture and believe that an inclusive and diverse work environment is one in which we all thrive.
Please let us know if you require any reasonable adjustments to be made for the recruitment process.
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CRM & Retention Lead employer: SURI
SURI is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to lead innovative projects in a fast-paced environment. With a strong commitment to sustainability, competitive benefits such as flexible working hours, generous annual leave, and a personal development budget, SURI empowers its team members to grow alongside the company while making a meaningful impact in the consumer goods sector. Located in the vibrant area of London Bridge, employees enjoy easy access to local amenities and a supportive community that values diversity and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Retention Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SURI and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SURI are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SURI on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SURI. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Retention Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SURI. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SURI:Show us that you’ve done your homework! In your application, briefly mention what you admire about SURI’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SURI
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SURI will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SURI, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
