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For Companies At a Glance
- Tasks: Lead key client relationships and drive measurable growth through innovative sports marketing strategies.
- Company: Right Formula, a dynamic agency revolutionising sports marketing globally.
- Benefits: Hybrid working, flexible hours, bonuses, and wellness days to support your lifestyle.
- Other info: Opportunity for international travel and professional development in a fast-paced environment.
- Why this job: Join a passionate team and make a real impact in the exciting world of sports marketing.
- Qualifications: 8+ years in sports marketing, with a strong background in client management and creativity.
The predicted salary is between 60000 - 80000 £ per year.
About Right Formula
At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.
Role Overview
The Account Director is a senior client partner, responsible for leading key relationships and ensuring every program delivers measurable business growth. Acting as both a strategic advisor and day-to-day leader, this role combines commercial acumen, deep sports marketing expertise, and the ability to inspire teams to deliver at the highest level. With a focus on unlocking value, the Account Director ensures that every recommendation, campaign, and activation translates into impact for the client’s business—whether through stronger brand positioning, deeper fan engagement, or improved return on investment. The role is central to driving client success, while also fuelling agency growth through organic expansion and new opportunities. The role will be based at Right Formula’s offices in Battersea, London, and will require international travel.
Key Responsibilities
- Client Leadership & Growth
- Build trusted senior-level client relationships by acting as a proactive partner who anticipates needs and identifies new ways to drive measurable growth.
- Translate business objectives into clear strategies and actionable programs that accelerate client performance.
- Continuously uncover opportunities to unlock value and strengthen the agency’s impact across the client’s portfolio.
- Lead the development of integrated sports marketing strategies that not only engage audiences but also deliver tangible business outcomes.
- Ensure all programs are anchored in KPIs and insights, turning data into actionable growth opportunities.
- Drive account profitability by delivering programs that maximize client value - executed efficiently, on time, and within budget - so resources can be reinvested into growth initiatives.
- Champion innovation, bringing forward new ideas and approaches that help clients stay ahead of industry shifts.
- Inspire and lead teams to deliver their best work, ensuring outputs consistently elevate client growth and brand impact.
- Mentor and develop team members to strengthen both agency capability and client delivery.
- Create a collaborative, high-performance environment where strategic and creative talent is harnessed to deliver measurable results for clients.
- Contribute to agency growth by spotting organic expansion opportunities and leading strategic proposals that deliver client value.
- Partner with leadership to win new business, leveraging expertise to shape winning narratives and growth strategies.
- Represent the agency as a senior voice in sports marketing, ensuring clients benefit from cutting-edge insights, trends, and best practices.
- Champion efficiency and excellence across accounts, creating replicable models that scale client impact.
Skills & experience required
- 8+ years’ experience in sports marketing, sponsorship, brand partnerships, or related fields. Prior experience in Formula 1 is essential.
- Proven track record of leading major client accounts and delivering measurable business impact.
- Strong understanding of the global sports ecosystem, including rights holders, sponsorship models, and fan engagement strategies.
- Excellent communicator with the ability to influence and build trust at senior levels.
- Commercially minded, with experience managing budgets, scopes, and profitability.
- A natural leader who thrives in fast-paced environments and inspires teams to deliver their best work.
- Creative & passionate about sponsorship, brand experience and hospitality delivery.
- Demonstrated ability to lead strategic planning, client development, and account growth initiatives.
- Adept at delivering projects to, at times, tight & challenging deadlines.
- Ability to problem-solve independently and in groups.
- Interest in trends, learning new skills and developing creative ideas.
- Willingness to work flexible work hours, including weekends, while planning for and balancing with deserved time away.
Role Structure & Benefits
- Hybrid working
- Flexible hours with core working hours between 10am – 4pm
- Discretionary bonus scheme
- Gym & Retail Discounts
- Enhanced Employer Pension contribution
- Mental Wellbeing Day & Volunteer Day in addition to annual leave
- Sabbatical Leave in conjunction with long-service
- Employee Assistance Programme
- After successfully passing probation:
- Private Healthcare
- £500 per annum individual training budget
- Cycle to work scheme
- Payroll giving
- Season Ticket Loan
- Work From Anywhere Allowance
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Account Director employer: Right Formula
Contact Detail:
Right Formula Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports marketing world. Attend events, join online forums, and don’t be shy about reaching out to industry leaders on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, make sure to highlight your experience in sports marketing and any specific achievements. Share stories that demonstrate how you've driven growth and made an impact in previous roles.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Tailor your message to show how your skills align with their needs, especially in areas like client leadership and strategic impact.
✨Tip Number 4
Keep learning and adapting! The sports marketing landscape is always changing, so stay updated on trends and new strategies. Consider taking courses or attending workshops to sharpen your skills. This not only boosts your CV but also shows potential employers that you're committed to growth.
We think you need these skills to ace Account Director
Some tips for your application 🫡
Show Your Passion for Sports Marketing: When you're writing your application, let your love for sports marketing shine through! Share specific experiences that highlight your expertise and how you've driven growth in previous roles. We want to see your enthusiasm for the industry!
Tailor Your Application: Make sure to customise your application to align with the job description. Highlight your experience in sports marketing and any relevant achievements, especially in Formula 1. This shows us you understand what we're looking for and how you can contribute.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and fit for the role.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team at Right Formula!
How to prepare for a job interview at Right Formula
✨Know Your Sports Marketing Inside Out
Make sure you brush up on your sports marketing knowledge, especially around sponsorship and brand partnerships. Familiarise yourself with recent trends in the industry and be ready to discuss how they could impact the role of Account Director at Right Formula.
✨Showcase Your Client Leadership Skills
Prepare examples that highlight your experience in building trusted relationships with senior clients. Think about specific instances where you've driven measurable growth or successfully translated business objectives into actionable strategies.
✨Demonstrate Your Commercial Acumen
Be ready to discuss how you've managed budgets and maximised profitability in previous roles. Highlight any innovative ideas you've implemented that have led to improved ROI for clients, as this will resonate well with the expectations of the role.
✨Inspire with Your Team Leadership Experience
Think of ways you've motivated teams to deliver exceptional results. Share stories that illustrate your ability to create a collaborative environment and mentor team members, as this is crucial for the Account Director position.