At a Glance
- Tasks: Execute exciting field marketing programmes and drive demand across EMEA, focusing on the UKI market.
- Company: Join a dynamic team at a leading B2B technology firm with a collaborative spirit.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with opportunities to learn and grow your marketing skills.
- Why this job: Be part of innovative campaigns that engage top accounts and make a real impact.
- Qualifications: 3+ years in B2B marketing, with hands-on experience in events and digital campaigns.
The predicted salary is between 45000 - 55000 £ per year.
A great opportunity for a hands-on, generalist marketer who brings energy, initiative and a real drive to make things happen. You will be responsible for the execution of field marketing and demand generation programmes across EMEA, with a primary focus on UKI. Working alongside the EMEA field marketing team, you will bring regional marketing strategy to life through digital campaigns and in-person experiences that engage priority accounts and personas and drive pipeline.
Proactive, organised and naturally curious, you will manage the end-to-end execution of regional activities, from executive dinners and roundtables to industry tradeshows and customer events, owning the detail from planning and coordination through to delivery and follow-up. Partnering closely with the Field Marketing Manager (EMEA) and global marketing teams, you will adapt and regionalise global campaigns for local audiences, bringing ideas and local market insight to the table and ensuring programmes are delivered effectively across law firms, corporates and partners.
Based in London, you are a hands-on, delivery-focused marketer who gets energy from turning ideas into action and seeing the impact of your work. You roll up your sleeves, take ownership and follow things through. Resourceful and solutions-focused, you are comfortable using your initiative to keep things moving. You build strong relationships, communicate confidently and enjoy working with different teams and personalities. You thrive in a fast-paced environment, can juggle multiple priorities without losing sight of the detail, and take real pride in delivering great work from start to finish. This is an exciting opportunity for an ambitious, energised individual to join the EMEA team at a pivotal time for the region.
Role Responsibilities
- Execute EMEA field marketing programmes, with UKI as the priority market, to support pipeline and commercial goals.
- Work with the EMEA Field Marketing Manager and Sales to deliver regional go-to-market plans and campaigns.
- Deliver integrated programmes across events, digital and demand generation, from planning through to follow-up.
- Adapt global campaigns for regional audiences and support local initiatives that build awareness, engagement and demand.
- Partner with Sales and BDR teams on audience acquisition and account engagement, reaching priority accounts and personas.
- Manage programme logistics and budgets within agreed parameters, coordinating vendors and maintaining accurate spend tracking.
- Manage lead capture, follow-up and reporting, maintaining accurate data in Salesforce and Marketo and supporting opportunity progression.
- Work with Global Content to regionalise content and customer stories and provide Sales with relevant market-facing assets.
- Track and report on programme performance, using insights to support continuous improvement.
Competencies & Proficiency Expectations
- Campaign Management: Execute integrated field marketing campaigns across digital, demand generation and in-person channels, supporting awareness, audience acquisition and pipeline progression.
- Campaign Operations: Manage campaign mechanics with precision, including invitations, registration, lead capture, CRM tracking, follow-up and post-programme reporting.
- Event Planning & Execution: Deliver events end to end, coordinating timelines, agreed budgets, agencies, vendors, speakers, stakeholders and on-site execution to ensure high-quality delivery.
- Audience Acquisition: Work closely with Sales and BDR teams to drive registrations and engagement from priority accounts and personas, with consistent follow-up before and after programmes.
- Project Management: Manage timelines, stakeholders and competing priorities across multiple programmes, keeping activity organised and on track through delivery.
- Industry & Customer Knowledge: Build a strong understanding of EMEA legal, compliance and investigations audiences across law firms, corporates and partners, alongside the evolving legal technology and AI landscape.
- Sales & Marketing Collaboration: Build effective working relationships across Sales, BDR and Marketing, keeping stakeholders informed, aligned and equipped to support programme execution.
Preferred qualifications:
- 3–5 years of B2B marketing experience, ideally across field marketing, demand generation, campaigns and events.
- Experience executing integrated marketing campaigns across digital and in-person channels, supporting audience engagement and pipeline generation.
- Experience planning and delivering events end to end, including executive dinners, roundtables, conferences, tradeshows and customer events.
- Hands-on experience with marketing automation and CRM platforms, such as Marketo and Salesforce, including campaign set-up, lead management, tracking and follow-up.
- Strong project management and organisational skills, with the ability to manage multiple programmes, timelines and stakeholders in a fast-paced environment.
- Strong attention to detail and operational discipline, with a track record of following through and delivering high-quality work.
- Strong written and verbal communication skills, with confidence working across Sales, BDR, Marketing, external partners and vendors.
- A collaborative, proactive approach, with the ability to work independently, use initiative and take ownership of execution.
- Experience in B2B software, SaaS or professional services marketing; exposure to legal technology, e-discovery, compliance or investigations is desirable.
- Familiarity with AI, legal technology or e-discovery solutions is an advantage.
Minimum qualifications:
- Bachelor's degree (or equivalent experience) in marketing or a related field.
- 3+ years' professional experience in B2B marketing, including hands-on field marketing or event delivery.
Suggested Skills:
- Conversion Rate Optimization (CRO)
- Customer Relationship Management (CRM)
- Demand Generation
- Digital Marketing
- Lead Generation
- Marketing Automation
- Marketing Strategies
- Market Research
- Project Management
- Sales Enablement
Senior Specialist, EMEA Field Marketing in London employer: Relativity
Relativity is an exceptional employer that fosters a collaborative and inclusive work culture, empowering employees to thrive in their roles. With a strong focus on professional development, you will have access to numerous growth opportunities while working remotely, allowing for a healthy work-life balance. The company's commitment to fair and defensible outcomes in employee relations ensures that you will be part of a team that values integrity and excellence in all aspects of its operations.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Specialist, EMEA Field Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Relativity and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Relativity are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Relativity on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Relativity. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Specialist, EMEA Field Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Relativity. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Relativity:Show us that you’ve done your homework! In your application, briefly mention what you admire about Relativity’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Relativity
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Relativity will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Relativity, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
