At a Glance
- Tasks: Shape brand strategies and drive growth in a fast-paced FMCG environment.
- Company: Join Refresco, a global leader in beverage solutions with a vibrant culture.
- Benefits: Enjoy hybrid working, competitive pay, bonuses, and 28+ days of leave.
- Other info: Dynamic role with excellent networking potential and career growth within a large organisation.
- Why this job: Make a real impact on recognised brands and explore exciting career opportunities.
- Qualifications: Experience in FMCG marketing and strong analytical skills are essential.
The predicted salary is between 54000 - 66000 £ per year.
This is a fantastic opportunity for a commercially-minded Brand Manager who wants real ownership, visibility and influence within a fast-paced FMCG environment. At Refresco, you'll be responsible for shaping the long-term strategy of a portfolio of recognised brands, driving growth, innovation and profitability across multiple channels. As this is a 6-month fixed-term contract, we cannot guarantee what opportunities may be available at the end of the assignment. However, Refresco is a large, growing organisation and you'll have visibility of and the ability to apply for internal vacancies as they arise, providing an excellent opportunity to build your network and explore longer-term career prospects within the business.
About the Role
The Commercial Brand Manager reports to the Head of Marketing and is responsible for developing and delivering the strategic long-term plans for the designated brand portfolio for Refresco UK across all trade channels, working towards delivering the agreed annual sales volume and profit budgets for the designated brands. Using insight and market knowledge, you will identify and develop new product and distribution opportunities for your brands, reaching new consumers and extending brand reach.
Here are your key tasks and responsibilities as Commercial Brand Manager at Refresco:
- Review and evolve annual brand plans for each brand to take to market, identifying channel growth strategies for each brand.
- Oversee brand performance — including NPD, value engineering, trade marketing and promotional activity.
- Set and manage annual budgets covering customer promotional activity and trade marketing spend to maximise sales and profitability.
- Build and manage strong relationships with brand owners and sales teams, ensuring alignment on performance and brand plans.
- Identify and drive NPD opportunities to grow branded sales and expand into new categories.
- Collaborate with the wider commercial team to spot opportunities, mitigate risks, and deliver above-market performance.
- Collaborate with appointed marketing and social media agencies to plan, develop, and execute annual social and digital campaigns that drive engagement, brand awareness, and business growth across a diverse portfolio of platforms.
- Ensure all activity aligns with strategic objectives, leverages best practices for each channel, and delivers measurable results.
About You
You’ll be an experienced FMCG professional with a proven track record in marketing and commercial roles, ideally with exposure to both brand and private label. You are highly creative, well organised, with good analytical skills, turning opportunities and insights into clear actions. A desire to have confidence presenting to customers, internal teams and senior stakeholders as well as being a natural influencer and communicator, you excel at building alignment, managing priorities and delivering results in a fast-paced environment.
We want someone who will lead and role model to the Refresco core values - agile, responsible, excellent, passionate and entrepreneurial.
About Refresco
Refresco is the global independent beverage solutions provider for Global, National and Emerging brands, and retailers with production in Europe, North America, and Australia. Refresco offers an extensive range of product and packaging combinations from juices to carbonated soft drinks and mineral waters in carton, PET, Aseptic PET, cans, and glass. Refresco continuously searches for new and alternative ways to improve the quality of its products and packaging combinations in line with consumer and customer demand, environmental responsibilities, and market demand. Refresco is headquartered in Rotterdam, the Netherlands and has more than 13,500 employees. Our drinks on every table. That's the Refresco vision. We’re a global business and currently produce 12 billion litres of soft drinks from 64 manufacturing plants in 12 countries and we’re only just getting started. We’re the proud owners of six drinks manufacturing sites within the UK. Our UK business provides a great place to work for over 1,800 employees, who produce private label soft drinks and fruit juices for all the leading retailers. Whether it’s packed in cartons, bottles or cans, we ensure that our products are made to the highest quality standards. Our products get where they need to be when they need to get there to meet the needs of our high-profile customers. Refresco believes that equal opportunity for all is fundamental to our company's values and all our applicants can expect fairness and transparency in our recruitment process.
Commercial Brand Manager employer: Refresco
Refresco Pontefract is an exceptional employer, offering a dynamic and supportive work environment where employees can thrive in their roles as Advanced Production Team Operatives. With a strong commitment to sustainability, competitive benefits including premium overtime rates, annual bonuses, and enhanced holiday allowances, as well as ample opportunities for personal and professional growth, Refresco fosters a culture of innovation and teamwork that empowers individuals to make a meaningful impact in the beverage industry.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Brand Manager
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Commercial Brand Manager
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Refresco from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Refresco specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Refresco
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Refresco, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Refresco you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Refresco that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Refresco, so think on your feet and don't hesitate to showcase your creativity!
