At a Glance
- Tasks: Lead influencer partnerships and drive brand engagement through creative content and community conversations.
- Company: Join P&G, a leading brand known for innovation and collaboration.
- Benefits: Enjoy flexible work, competitive pay, and a supportive culture focused on your growth.
- Other info: Work in a dynamic environment with excellent career development opportunities.
- Why this job: Be at the forefront of brand storytelling and make a real impact in the creator economy.
- Qualifications: Experience in influencer marketing and a passion for consumer brands is essential.
The predicted salary is between 40000 - 50000 £ per year.
Passionate about growing brands through creators, culture, and conversation? Join us as we take this capability to the next level at P&G. We’re building a new Influencer & Community team within our Brand organisation — and you’ll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations across the UK & Ireland.
Overview of the role
As Influencer & Community Manager you’ll own end‑to‑end influencer partnerships, strategy and execution — from insight generation and talent selection to content delivery and performance optimisation — driving brand relevance, trust, and measurable impact across P&G’s portfolio. Alongside this, you will also ensure these creator‑led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit. Working closely with Brand, Media, and PR teams, you’ll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform. You’ll also help shape how we use cutting‑edge tools and AI to unlock the next generation of brand building. This is a hands‑on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth.
What You’ll Do
- Influencer & Creator Strategy & Execution
- Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance
- Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts)
- Build and manage relationships with creators, agents, and talent partners
- Own campaign delivery end‑to‑end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation
- Community Engagement & Advocacy
- Engage with audiences across key platforms, bringing campaigns to life through real‑time conversation and turn creator content into ongoing engagement and advocacy
- Monitor sentiment, manage risks and elevate issues where required
- Develop and maintain community guidelines, response frameworks, and escalation protocols
- Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices
- Content & Social Ecosystem Integration
- Collaborate with Brand and Creative teams to shape social‑first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem
- Identify high‑performing content for cross‑channel amplification (organic + paid)
- Contribute to development of authentic, platform‑native content formats and support creation of low‑fi, socially native reactive content where needed
- Social Listening, Trends & Insights
- Monitor social conversations, trends, and competitor activity
- Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights
- Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams
- Governance, Compliance & Best Practices
- Ensure all content and partnerships align with brand guidelines, platform best practices, and UK advertising regulations
- Provide guidance to internal teams and creators on disclosure and compliance standards
What we offer you
- Meaningful work from Day 1: From Day 1, you’ll be working some of the UK’s best loved brands. You’ll be given the space and opportunity to bring your experience, energy, and new perspectives to make a genuine impact right from the start.
- Continuous Development & Empowering Culture: Our culture is built on a foundation of continually developing our people. At P&G, we offer a career, not just a job, and will empower you to become the best at what you do through continuous learning opportunities, a varied career path, and the opportunity to work alongside inspiring people.
- Flexibility: We operate a flex at work approach, with flexibility built into the role. Our teams spend 3 days of their week collaborating in our offices. This is balanced with 2 of their days spent on focused work which most tend to do from home.
- Head Office Location: This role is based in our UK Head Office in Weybridge, Surrey which is an easy commute from London with regular trains from Waterloo and a free shuttle service from the station to the office.
- Competitive Compensation and Benefits: P&G take a Total Rewards approach meaning on top of your salary, which is reviewed annually, you can expect a whole range of benefits.
Job Qualifications
What you’ll bring:
- Experience in influencer marketing, creator partnerships, or social media.
- Proven record of managing end‑to‑end influencer campaigns, from briefing through to reporting.
- Strong understanding of the UK/I creator landscape and platform dynamics.
- Ability to connect creator storytelling with broader brand engagement.
- Data‑driven mindset, with the ability to analyse performance and optimise campaigns.
- Strong communication and collaboration skills in fast‑paced, multi‑stakeholder environments.
- Genuine enthusiasm for the Consumer Goods industry, staying updated on trends and emerging creators, products and brands.
Right to work
For this role, you will need to provide your own, continuous (i.e. not time limited) right to work in the UK from Day 1 of employment without requiring sponsorship from P&G.
Influencer & Community Manager employer: Procter & Gamble
At P&G, we pride ourselves on being an exceptional employer, offering meaningful work from day one with some of the UK's most beloved brands. Our empowering culture fosters continuous development and collaboration, allowing you to thrive in a flexible work environment that balances office and remote work. Located in Weybridge, Surrey, our head office provides easy access to London, excellent facilities, and a comprehensive benefits package, ensuring you can make a genuine impact while enjoying a rewarding career.
