Influencer & Community Manager in London

Passionate about growing brands through creators, culture, and conversation? Join us as we take this capability to the next level at P&G. We’re building a new Influencer & Community team within our Brand organisation — and you’ll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations across the UK & Ireland.

As Influencer & Community Manager you’ll own end-to-end influencer partnerships, strategy and execution — from insight generation and talent selection to content delivery and performance optimisation — driving brand relevance, trust, and measurable impact across P&G’s portfolio. Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit.

Working closely with Brand, Media, and PR teams, you’ll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform. You’ll also help shape how we use cutting-edge tools and AI to unlock the next generation of brand building. This is a hands-on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth.

What you’ll do

• Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance.
• Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts).
• Build and manage relationships with creators, agents, and talent partners.
• Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation.
• Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy.
• Monitor sentiment, manage risks and escalate issues where required.
• Develop and maintain community guidelines, response frameworks, and escalation protocols.
• Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices.
• Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem.
• Identify high-performing content for cross-channel amplification (organic + paid).
• Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed.
• Monitor social conversations, trends, and competitor activity.
• Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights.
• Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams.
• Ensure all content and partnerships align with brand guidelines, platform best practices, and UK advertising regulations.
• Provide guidance to internal teams and creators on disclosure and compliance standards.

What we offer you:

• Meaningful work from Day 1: From Day 1, you’ll be working with some of the UK’s best loved brands.
• Continuous Development & Empowering Culture: Our culture is built on a foundation of continually developing our people.
• Flexibility: We operate a flex at work approach, with flexibility built into the role.
• Head Office Location: This role is based in our UK Head Office in Weybridge, Surrey.
• Competitive Compensation and Benefits: P&G take a Total Rewards approach meaning on top of your salary, which is reviewed annually, you can expect a whole range of benefits.

Job Qualifications

• Experience in influencer marketing, creator partnerships, or social media.
• Proven record of managing end-to-end influencer campaigns, from briefing through to reporting.
• Strong understanding of the UK/I creator landscape and platform dynamics.
• Ability to connect creator storytelling with broader brand engagement.
• Data-driven mindset, with the ability to analyse performance and optimise campaigns.
• Experience managing budgets and delivering measurable results (engagement, awareness, conversion).
• Ability to balance strategic thinking with hands-on execution.
• Strong communication and collaboration skills in fast-paced, multi-stakeholder environments.
• Genuine enthusiasm for the Consumer Goods industry, staying updated on trends and emerging creators, products and brands.

For this role, you will need to provide your own, continuous right to work in the UK from Day 1 of employment without requiring sponsorship from P&G.

P&G is legally required to ensure all candidates have the right to work in the UK from Day 1 of their employment.

We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.