Marketing Manager - Cake

Want to help us bring happiness to the world? Want to join an ambitious and fast growing global biscuits and confectionery business investing heavily in iconic global brands, infrastructure and people? Then this is the place for you. As proud bakers and chocolatiers and custodians of iconic global brands, we don’t compromise on the quality of ingredients in our products or on the people we hire. We are looking for entrepreneurial spirits who share our passion for bringing happiness to our consumers and who embody our Winning Traits.

To succeed at pladis you need to be purpose-led, resilient and positive because we expect pace and agility, insist on collaboration and demand accountability. If that is your thing, then pladis offers global ambition, a clear Vision and roadmap for success, challenge, and unrivalled opportunities to learn and make an impact.

What will this role achieve? The Marketing Manager Cake is part of pladis UK&I Cake Business Unit and member of the Cake Leadership Team. This role has end-to-end accountability for Cake marketing, from strategy to execution. This role will define the Cake Marketing strategy for pladis UK&I Cake, relevant for Grocery, Discounters and C&I, and drive Consumer to Shopper execution across Comms, innovation, activation and performance. Working with the Cake leadership team, this role is about building a leading portfolio and establishing pladis as a key player in the Cake category. Leadership is key in this role where through a very capable and tight direct and indirect team the Head of marketing, Cake will influence pladis key stakeholders to prioritise and drive our Cake business.

What will be your key deliverables?

• Financials: Deliver pladis UK&I Cake P&L with Budget targets of NSV, volume, TGC/TGC% and GP.
• Strategy: Develop pladis UK&I 3-year marketing strategy aligned with the VP Cake and pladis UK&I CMO, including portfolio, brand and channel play. Key contributor to the Cake playbook.
• Marketing plans: Build yearly brand plans, including Product, range, promotional and pack price architecture recommendation. Manage the development of pladis Cake marketing plans, across OOH, digital, social media, in-store, PR, and licensing opportunities – as relevant, working with internal marketing partners and agency teams.
• Insights to action: Drive the consumer and Shopper agenda, working with CMI partners to understand and leverage Insights to bring consumer and Shopper closeness to our plans.
• Innovation: Develop demand-centric innovation pipeline, in collaboration with pladis R&D and manufacturing.
• Planning: Partner with the Commercial Excellence team, to lead and deliver projects on time in full.
• Line management: Line management of 1 direct report and leadership and influence of cross-functional teams.

Experience required:

• Marketing experience within Food / FMCG required, having demonstrated the ability to manage a sophisticated portfolio (preferably in confectionery).
• Consumer and Shopper champion, with the ability to leverage insights to build a long-term sustainable strategy.
• Multimedia comms campaign development and agency management experience.
• Experience of partnering for the development of channel specific commercial plans.
• Inspiring storyteller and strategic thinker.
• Cross-functional experience would be an advantage, preferably in a commercial function.
• Line management experience preferred, with the capability to influence and do through others.

What will the interview process be?

• Initial Telephone call with Talent Acquisition.
• 1st stage interview – 45 minutes competency-based interview based on our company values and your experiences.
• 2nd stage interview – 90 minutes – a technical interview to understand your skill set/case study or presentation interview, including a Leadership Success Model Assessment.
• pladis does also use both Psychometric and Aptitude tests to support our processes so you may be asked to complete these as part of your process. Some processes may differ, but we will keep you updated!

What does pladis offer you?

• Annual Car allowance, paid monthly, with optional Car Salary Sacrifice Scheme.
• Annual Incentive Plan (AIP)– this is the business’s annual bonus scheme.
• Opportunity to self-enrol into Health Cash Plan.
• Private medical Insurance.
• Enhanced parental leave and a supportive phased return-to-work program to help colleagues balance family and career.
• Stakeholder Pension Scheme.
• Life Assurance Cover ~ upon enrolment to Stakeholder Pension Scheme.
• 25 days + bank holidays.
• Holiday Enhancement Scheme.
• 1 Volunteering Day per year.
• Cycle to work scheme.
• Discounted gym membership – Carlisle and Chiswick only.
• Discount and Cashback Scheme – make your everyday spending work hard for you on major high street brands, supermarkets and services.
• Access to Employee Assistance Programme.
• Financial Wellbeing Support.
• Access to great training and development opportunities.

pladis is an equal opportunities employer, like every great recipe we’re a thoughtful mix. A happy and inclusive place to work that’s as diverse as our consumers and the communities we support, live and work in, all around the world. Where every voice is heard, and difference is celebrated. Where fresh perspectives and new ideas help us grow and thrive. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform key job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. pladis and Godiva are Equal Opportunity Employers, committed to hiring a diverse workforce. All openings will be filled based on qualifications without regard to race, colour, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion or any other classification protected by law.