At a Glance
- Tasks: Lead category growth for biscuits and retail partnerships through data analysis and strategy development.
- Company: Join pladis, a leader in the biscuits and confectionery industry.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities to work across various functions.
- Why this job: Become a biscuit category expert and drive real impact in a thriving market.
- Qualifications: Strong analytical skills and experience in building relationships with retailers.
The predicted salary is between 45000 - 55000 £ per year.
pladis is seeking a Category Development Manager to lead category growth for retailers within the biscuits and confectionery portfolio.
You will build strong relationships with buyers, analyse data, and develop strategies to optimise range, distribution, space, promotions and availability.
You will become the biscuit category expert, translate insights into actionable plans, track performance against key KPIs, and collaborate across functions to deliver growth for pladis and its customers.
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Category Growth Manager – Biscuits & Retail Partnerships employer: pladis
At pladis, we pride ourselves on being a dynamic and inclusive employer that fosters a culture of collaboration and growth. Located in the vibrant Chiswick area of London, our team enjoys access to iconic brands and a supportive environment where entrepreneurial spirits can thrive. With a commitment to employee development and a shared passion for bringing happiness to consumers, pladis offers unparalleled opportunities to make a meaningful impact while working alongside like-minded colleagues.
StudySmarter Expert Advice🤫
We think this is how you could land Category Growth Manager – Biscuits & Retail Partnerships
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for pladis and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like pladis are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with pladis on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at pladis. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Category Growth Manager – Biscuits & Retail Partnerships
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit pladis. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of pladis:Show us that you’ve done your homework! In your application, briefly mention what you admire about pladis’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at pladis
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at pladis will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At pladis, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
