At a Glance
- Tasks: Lead influencer marketing campaigns for a global beauty brand and drive impactful results.
- Company: Join Ogilvy, a top creative agency known for innovation and collaboration.
- Benefits: Enjoy 25 days annual leave, healthcare, flexible working, and wellness perks.
- Other info: Dynamic team culture focused on creativity, equity, and community impact.
- Why this job: Be at the forefront of influencer marketing in the beauty industry and make a real impact.
- Qualifications: 5-6 years in influencer marketing with strong relationship management skills.
The predicted salary is between 50000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
About Ogilvy
Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity - innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities.
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
About the Role
WPP Onefluence is seeking a dynamic and trend-savvy Influencer Marketing Manager to join our team dedicated to a large global beauty brand. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with the brand objectives. You will lead a team of Influencer Executives and work closely with clients to ensure seamless campaign execution and impactful results.
In this role, you will manage influencer campaigns, which includes identifying, implementing, overseeing, and reporting on them. Responsibilities entail maintaining an updated influencer database and keeping informed about cultural trends and customer attitudes.
The ideal candidate should be self-motivated, ambitious, and possess strong social media interest, relationship-building skills, and stakeholder management experience. Proven ability to integrate digital and social media into campaigns is essential. Additionally, management skills for clients, internal teams, and projects are necessary to ensure timely and strategic alignment with beauty brands.
Overall, you will be passionate and enthused about all aspects of influencer marketing, providing insights and perspective on cultural, platform and social trends that can drive inspiring client work consistently.
Responsibilities:
- Strategy & Planning: Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives. Identify key influencer segments (macro, micro, nano, celebrity, etc.) and determine collaboration models suited to campaign goals. Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity into wider marketing campaigns. Manage annual and campaign budgets for influencer marketing initiatives.
- Influencer Relationship Management: Build and maintain strong relationships with influencers, agencies, and talent managers. Oversee influencer outreach, negotiation, and contracting processes. Manage influencer onboarding, creative briefings, and ensure all content aligns with brand guidelines. Foster long-term ambassador relationships with high-performing partners.
- Campaign Execution: Lead the end-to-end process of paid influencer campaigns - from ideation to content delivery and performance analysis. Manage product seeding and gifting initiatives to drive organic advocacy. Ensure compliance with advertising standards and disclosure regulations (ASA, FTC, etc.).
- Data-Driven Insights: Utilize data and analytics to measure campaign performance, providing actionable insights and recommendations for optimization. Regularly report on key metrics and KPIs, showcasing the impact and ROI of influencer marketing activities.
- Trend Analysis & Innovation: Stay up to date with the latest trends in social media, influencer marketing, and the beauty industry. Continuously explore new platforms, tools, and strategies to keep L'Oréal's influencer marketing efforts ahead of the curve. Be responsible for trend-led activations inclusive of brief and campaign output within a tight timeframe to position L'Oréal at the centre of culture.
- Platform & Industry Knowledge: Maintain a deep understanding of all relevant social media platforms, including Instagram, YouTube, TikTok, and emerging channels. Develop and nurture relationships with key influencers and industry partners. Passion for beauty, skincare, and cosmetics. Familiarity with both mass-market and luxury beauty sectors. Experience working with both paid and organic influencer programs.
Qualifications & Skills:
- 5 -6 years of experience in influencer marketing, talent management, or digital brand marketing.
- Strong understanding of influencer ecosystems, especially on Instagram, TikTok, YouTube, Snap Chat and emerging platforms.
- Proven track record in managing influencer campaigns from strategy to execution.
- Excellent relationship management, negotiation, and communication skills.
- Strong analytical and organizational skills with attention to detail.
- Familiarity with influencer marketing tools and platforms (e.g., Traackr).
- Creative mindset with the ability to identify and leverage cultural and social trends.
If you are a results-oriented, strategic, and creative individual with a passion for influencer marketing, we would love to hear from you. Join our team and help us develop "best in class" ongoing influencer programs that integrate into our clients' overall strategies.
Benefits:
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- Flexible Working Model with core working hours: 10am - 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.
Influence Manager employer: Ogilvy
Ogilvy is an exceptional employer that champions creativity and collaboration, offering a vibrant work culture in the heart of London. With a strong commitment to employee well-being, Ogilvy provides generous benefits including flexible working arrangements, comprehensive healthcare, and ample opportunities for professional growth. Join a team that values diversity and innovation, where your contributions can make a meaningful impact on global brands and communities.
StudySmarter Expert Advice🤫
We think this is how you could land Influence Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to influencers or professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in influencer marketing. Whether it’s successful campaigns you’ve led or innovative strategies you’ve implemented, having tangible examples can really set you apart when chatting with potential employers.
✨Tip Number 3
Stay updated on trends! Make sure you’re in the loop about the latest in social media and influencer marketing. Follow relevant blogs, podcasts, and social media accounts. This knowledge will not only help you in interviews but also show your passion for the field.
✨Tip Number 4
Apply through our website! We at StudySmarter encourage you to check out our job listings and apply directly. It’s a great way to ensure your application gets seen by the right people, and you’ll be one step closer to landing that dream role!
We think you need these skills to ace Influence Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Influence Manager role. Highlight your relevant experience in influencer marketing and how it aligns with Ogilvy's values and objectives.
Showcase Your Passion:Let your enthusiasm for influencer marketing shine through! Share examples of campaigns you've worked on and how you stay updated with the latest trends in social media and beauty.
Be Data-Driven:Since this role involves measuring campaign performance, include any metrics or KPIs from past campaigns that demonstrate your ability to drive results. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at Ogilvy
✨Know Your Influencers
Before the interview, dive deep into the influencer landscape relevant to the beauty industry. Familiarise yourself with key influencers, their styles, and how they align with brand objectives. This knowledge will show your passion and understanding of the role.
✨Showcase Your Campaign Successes
Prepare to discuss specific influencer campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. Use data and metrics to back up your claims, as this demonstrates your analytical skills and effectiveness.
✨Stay Trend-Savvy
Keep up with the latest trends in social media and influencer marketing. Be ready to share insights on emerging platforms and cultural shifts that could impact influencer strategies. This will showcase your proactive approach and ability to innovate.
✨Build Rapport
During the interview, focus on building a connection with your interviewers. Use your relationship-building skills to engage them in conversation. Ask insightful questions about their current influencer strategies and express genuine interest in their work.
