At a Glance
- Tasks: Lead innovative PR campaigns and inspire a dynamic team to create impactful consumer strategies.
- Company: Join Ogilvy, a global leader in creative excellence and cultural impact.
- Benefits: Enjoy 25 days annual leave, Bupa healthcare, and flexible working hours.
- Other info: Be part of a vibrant culture that champions inclusivity and creativity.
- Why this job: Make a real difference in the beauty and FMCG sectors while developing your career.
- Qualifications: Proven experience in consumer PR with strong leadership and communication skills.
The predicted salary is between 63000 - 77000 £ per year.
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries.
Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
Consumer PR - Account Director
Department: Consumer PR & Influence
Location: London
Contract type: 12-Month FTC
Full Time/Part time: Full Time
Reporting into: Business Director
The Role:
As Account Director, you'll champion "earned first" thinking to create impactful, culturally relevant consumer PR campaigns. You'll lead a team, build strong client relationships, and drive innovative strategies that generate buzz and deliver measurable results. This role is fun and energetic, offering great opportunities to learn and develop with a variety of complex but rewarding clients. You will be responsible for fostering a positive and collaborative work environment within the account management team, encouraging open communication and constructive feedback. You will manage relationships with third-party vendors, to ensure the agency delivers high-quality work that meets client expectations. You will also act as a liaison between the client and the agency's internal teams, providing clear communication and direction to ensure all parties are aligned on project goals and timelines. You can see opportunity in risk and you’re not afraid to be brave and challenge your clients to want to achieve a better result for all.
Key Responsibilities:
- Inspire & Lead: Mentor a team to develop and execute breakthrough, "earned first" PR & Influence campaigns.
- Client Partnership: Build trusted advisor relationships with clients, understanding their business and anticipating their needs. Guide them across media and social communications.
- Creative Strategy: Collaborate with creative teams to develop compelling narratives and assets that resonate with target audiences.
- Data-Driven Optimization: Monitor campaign performance, leveraging data and analytics to optimize results and demonstrate ROI.
- Innovation & Trends: Stay ahead of industry trends, identifying new opportunities and approaches to enhance campaign effectiveness.
- Budget Management: Manage client budgets effectively, ensuring campaigns are delivered on time and within budget.
- New Business: Support new business efforts, participating in pitches and developing compelling proposals.
- Crisis Management: Develop and implement crisis management plans to protect client reputation.
- Inclusivity: Champion inclusiveness, diversity, and equity in all aspects of work.
Requirements:
- Extensive experience in consumer PR and influence, with a proven track record of driving successful campaigns.
- Interest and desire across beauty and FMCG projects.
- Deep understanding of consumer behavior and ability to develop creative strategies that resonate with target audiences.
- Demonstrated ability to think "earned first" and create campaigns that generate organic buzz.
- Strong leadership, communication, and interpersonal skills.
- Excellent project management skills, with the ability to manage multiple projects simultaneously.
- Data-driven mindset and analytical skills.
- Knowledge of industry trends and best practices.
- Experience in crisis management.
- Champion inclusiveness, diversity, and equity in all aspects of work.
How we help you Thrive:
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- Flexible Working Model with core working hours: 10am – 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
PR Account Director in London employer: Ogilvy
Ogilvy is an exceptional employer, offering a dynamic and collaborative work environment in the heart of London, where creativity meets strategic influence. With a strong commitment to employee growth, Ogilvy provides comprehensive benefits including flexible working arrangements, generous annual leave, and wellness initiatives, ensuring that team members thrive both personally and professionally. As part of a globally recognised agency, you will have the opportunity to work on impactful campaigns for leading brands while being supported by a culture that values innovation and continuous learning.
StudySmarter Expert Advice🤫
We think this is how you could land PR Account Director in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Ogilvy. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Ogilvy, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Ogilvy inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR Account Director in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Ogilvy. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Ogilvy.
How to prepare for a job interview at Ogilvy
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
