Marketing & Youtube Content Creator

Nord Anglia Education is the world's leading premium international schools organization. Our over 80 international schools are located in the Americas, Europe, China, South East Asia and the Middle East, educating more than 80,000 students from kindergarten through to the end of secondary education.

Our vision is to shape a generation of creative and resilient global citizens that will change our world for the better. Our mission is to be the most forward-thinking, technology-enabled educators in the world, using our global reach and world-class teachers to create a learning experience like no other.

As Regional Content Creator, you'll support the Regional Marketing and Digital Marketing Managers, working collaboratively with the schools and being responsible for the creation and editing of premium quality content and assets that enhance our brand across various channels.

You will:

• Play a pivotal role in implementing marketing strategy to ensure continued attraction, enrollment, and retention of students while building the Nord Anglia Education brand.
• Provide support in maintaining the quality and consistency of the execution of marketing projects across schools.
• Use understanding of schools' markets and enrollment needs to assist in developing the right brand messages.
• Forge strong relationships with marketing colleagues from across the region and schools.
• Track and respond to digital trends and ensure all content meets with NAE standards.
• Support and upskill colleagues across our schools in creating compelling social media content aligned with brand standards.

Produce creative assets that align with our brand and vision:

• Edit short-form content for social media, newsletters etc.
• Respond quickly to viral trends and adapt brand content accordingly.
• Monitor social engagement metrics and continuously improve content strategies.

Training and Capability Building:

• Support with brand audits ensuring consistency across region.
• Coach school teams in content best practices.
• Run practical workshops on shooting, editing, storytelling, and platform-specific engagement.
• Create guidelines, templates, and content calendars for schools to use independently.

Monitor and report on platform performance using native and third-party analytics. Support broader brand storytelling and digital strategy through a market-focused lens. Research current marketing trends in the digital and creative space, sharing any interesting ideas with the team.

Driving Performance:

• Understand how creativity can support our brand in achieving commercial goals.
• Observe and learn about our competitors across the region.

Qualifications:

• Bachelor's Degree.
• Fluent in English, Spanish and preferably Portuguese.
• Good understanding and experience in luxury, customer-facing sales industries.
• 3+ years' experience in content creation.
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools.
• Understanding of analytics and performance metrics.
• Demonstrate a strong creative flair with the ability to generate innovative design ideas.
• A collaborative team player, eager to learn from and support other team members.
• Willingness to adapt to changing project requirements and take on new challenges.
• Understanding of the importance of brand consistency and the ability to follow brand guidelines closely.
• Excellent skills in filming and editing (using apps such as CapCut, Canva, Adobe Creative, Lightroom).
• Outstanding written and verbal communication skills in English and Spanish.
• Ability to work independently while managing multiple projects across locations.
• Background in journalism, media, or marketing.
• Previous experience in premium consumer brands.
• Occasional travel (around 30% of the time).