Nielsen

Nielsen is a global measurement and data analytics company that provides a comprehensive understanding of what consumers watch and buy. Established in the early 20th century, Nielsen has evolved into a leader in audience measurement, offering insights that help businesses make informed decisions.

With a presence in over 100 countries, Nielsen operates across various sectors, including media, retail, and consumer goods. The company’s core activities include:

• Audience Measurement: Nielsen tracks viewership across television, radio, and digital platforms, providing accurate data on audience engagement.
• Consumer Insights: Through extensive research and analysis, Nielsen helps brands understand consumer preferences and behaviours.
• Retail Measurement: The company offers insights into retail performance, helping businesses optimise their strategies and improve sales.

Nielsen’s vision is to be the most trusted source of information and insights for its clients, enabling them to navigate the complexities of the market. The company is committed to innovation, continuously enhancing its methodologies and technologies to deliver precise and actionable data.

In addition to its core services, Nielsen places a strong emphasis on corporate social responsibility, focusing on sustainability and ethical practices in its operations. By leveraging advanced analytics and big data, Nielsen empowers businesses to connect with their audiences more effectively.

Overall, Nielsen stands as a pivotal player in the data analytics industry, dedicated to providing valuable insights that drive success for its clients.