Commercial Director, MICE Events in London

Borough, South London (SE1 1EP) - Hybrid

M&I brings together high‑calibre meeting planners and exhibitors from the hospitality industry through a series of standout events across Europe, the Middle East, and the Americas. Our portfolio includes M&I Expo, M&I Flagship, M&I Healthcare, and M&I Luxe. We create beautifully crafted events that spark meaningful engagement, from curated 1‑2‑1 meetings to immersive moments that showcase exceptional destinations, hotels, venues and MICE services. From Barcelona to Lisbon, Marrakech to Dubai, Nashville to Cannes, our events take place in some of the world’s most extraordinary destinations.

Part of Worldwide Events Group, M&I is part of Worldwide Events Group, founded in 2004 and now a recognised leader in global MICE and luxury travel. Across our events, we bring people together and facilitate meaningful relationships, a philosophy we call H2H, human‑to‑human connection. Innovation drives our evolution. We’re embracing the role of AI to elevate personalisation, streamline event design and create smarter, more intuitive experiences for our global communities.

The Role

M&I is appointing a Commercial Director to lead the next phase of commercial growth across the portfolio. This is a senior commercial leadership role for someone who thrives at the intersection of people, performance, and possibility. You’ll drive revenue, strengthen retention and yield, and embed consistent, scalable sales practices across the M&I portfolio. You also bring clarity, discipline and commercial focus — paired with creativity, curiosity and a forward‑thinking approach to how technology and data elevate sales leadership. Beyond this, you operate as both a strategic leader and a close partner to the business, staying connected to the detail where it matters while building a high‑performing, future‑ready commercial function. This role reports to the M&I Managing Director and works closely with the executive team.

Team Leadership Scope

You’ll lead a global commercial function of c.12 team members across multiple locations, developing its capability, confidence and performance as the business grows. Your leadership will shape:

• Capability and confidence.
• Performance and accountability.
• Culture and connection.
• The future structure of the team as the business scales.

Responsibilities

• Work with the Managing Director and executive team to shape the future direction of the M&I portfolio.
• Develop and optimise commercial strategy, pricing, segmentation and long‑term growth plans.
• Guide portfolio evolution as M&I expands its global reach and diversifies its partner community.
• Act as a senior commercial voice in portfolio planning, event strategy and investment decisions.

• Drive predictable, sustainable revenue across the M&I portfolio.
• Strengthen retention, yield, and long‑term client value.
• Balance short‑term trading performance with long‑term commercial growth.
• Own delivery of annual revenue, retention, yield and growth targets.
• Identify and develop new commercial opportunities that enhance the value and impact of the M&I portfolio.

• Lead the commercial function to deliver high performance.
• Establish the expectations, standards and operating principles that guide the commercial organisation.
• Build capability and succession strength across the function.
• Model leadership behaviours that drive collaboration, pace and high standards.

• Create a transparent, feedback‑driven, high‑performance culture.
• Ensure accountability for performance, behaviours and delivery.
• Address blockers and underperformance decisively and fairly.
• Embed a culture of clarity, ownership and continuous improvement.

• Embed a consistent commercial cadence, including pipeline reviews, forecasting discipline, coaching rhythms and quarterly planning.
• Strengthen segmentation, portfolio selling and unified ways of working.
• Embed clear KPIs and non‑negotiables across the commercial organisation.
• Monitor productivity metrics and drive continuous improvement in commercial effectiveness.
• Ensure Salesforce is used consistently as the single source of truth.

• Partner with Marketing, Event Management, and Buyer Relations to create shared rhythms and commercial alignment.
• Strengthen collaboration across the M&I portfolio to support growth, innovation and client value.

We’re looking for a commercial leader who combines experience with curiosity, someone grounded in the fundamentals and motivated by building what comes next. What matters most is the impact you can make across the M&I portfolio. You’ll bring:

• Senior sales leadership experience in events, travel, hospitality or media.
• Forward‑thinking, tech‑enabled sales leadership.
• Proven ability to modernise sales processes and strengthen CRM discipline.
• Demonstrated success developing teams and scaling commercial capability across complex, multi‑market environments.
• Strong commercial judgement with the influence to operate at all levels.
• A warm, confident leadership style that builds trust quickly.
• Strategic capability paired with a willingness to stay close to the detail where it matters.

Desirable Qualifications and Experience

• Scaling a sales function or introducing new commercial models.
• Proficiency with Salesforce and modern sales enablement tools.
• Leading multiproduct or portfolio selling.

We offer a thoughtful package designed to support your wellbeing, growth, and work–life balance.

• A competitive basic salary with a performance‑based OTE structure.
• 28 days holiday plus UK bank holidays, with additional days awarded for length of service.
• A centrally located London office with a summer terrace within walking distance of the world‑famous Borough Market.
• Regular employee social events supported by our Happiness & Culture team.
• Monthly contribution towards Bupa private health insurance (post probation).
• Employee Assistance Program offering confidential wellbeing support.
• Enhanced maternity and paternity leave to support growing families.
• 4 pm Friday finish!

How to Apply

We review applications on a rolling basis and will close the role once we’ve found our match. To avoid disappointment, apply via the button shown.

Our Commitment to Diversity

We foster an environment where everyone feels respected, valued, and able to thrive. We welcome individuals of all backgrounds, identities, and lived experiences, including differences in gender identity, orientation, expression, age, race, ethnicity, physical or mental ability, neurodiversity, religion or belief, and socio‑economic background. Our diversity strengthens our perspective, fuels innovation, and deepens our connection to the clients and communities we serve around the world.

Our Company Website www.mi-forums.com

Our Events Portfolio www.wwideevents.com, www.amourforums.com, www.travel-fest.com