Brand Manager in London

Brand Manager in London

London Full-Time 47500 Β£ / year No working from home possible
McAllister Recruitment & Consultancy

At a Glance

  • Tasks: Lead brand marketing strategies in the fast-paced healthcare sector.
  • Company: Join one of the fastest-growing companies in healthcare, making a real impact.
  • Benefits: Enjoy flexible working, career progression, and a dynamic, friendly culture.
  • Other info: Manage a junior brand manager and collaborate with a graphics team.
  • Why this job: Be creative, innovative, and influential while driving brand vision and campaigns.
  • Qualifications: Experience in B2B marketing, NHS knowledge, and strong communication skills required.
We are recruting on behalf of a client for a Brand Manager, read more and if you feel you meet the criteria and are interested in this exciting position then apply. * Brand Manager * Location - London * Salary - 45k to 50k dependent on experience * Bonus 10% of Salary * Hours 40 Hours Monday to Friday (Hybrid working after a couple of months) * Sector Healthcare - Our client is one of the fastest growing companies in the Healthcare Sector and we are looking for someone who thrives in such an environment and will develop effective marketing strategies and tactics to accelerate this growth. Our client are a leading supplier of Medical Devices and Woundcare products to the NHS Brand Manager – Role & Responsibilities The Brand Manager will be a B2B marketer in the healthcare space with NHS experience and have a wide range of skills encompassing technical product understanding, digital marketing, business acumen and strategic thinking. They will be the voice of the customer within the organisation, and understand and research customer needs, behaviour and experiences. The Brand Manager role reports to the Head of Marketing and will have a dotted-line responsibility for the Junior Brand Manager. Importantly, we are looking for an individual who is dynamic, creative, extroverted, hard-working, fun-loving and will fit well within the organisation. The Brand Manager role has flexible remote working. How does a Working Day look: * Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews. * Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches. * Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns. * Develop & launch brand campaigns, in line with strategy & drive the brand vision. * Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding. * Enhance brand awareness on digital, social and events platforms. * Field visits to meet customers & build a strong KOL network (Key Opinion Leader). * Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders. * Run user evaluations on existing products to generate customer testimonials and user testing for new products under consideration. * Develop market intel & research competitors to be proactive & market-responsive. * Manage a junior brand manager and collaborate with the graphics team. * Ensure packaging designs/artworks are updated and aligned with brand style. Attributes/Traits: * Passionate about marketing and healthcare. * An extrovert, who is dynamic and energetic and has fun working with people. * A planner who is logical and simultaneously creative with lateral thinking. * A team influencer and strategic thinker. Core Competencies: * Marketing skills with strategic thinking: Formulate brand marketing strategy, develop and drive the brand vision to create a niche in the market. * Communication and presentation skills: Speak and write to a high standard, storytelling of products for various channels and present convincingly to both internal and external stakeholders. * Digital and social skillset: Drive our digital strategy for business growth

Brand Manager in London employer: McAllister Recruitment & Consultancy

Join a dynamic and rapidly growing healthcare company in London as a Brand Manager, where you'll thrive in a vibrant work culture that values creativity and collaboration. With flexible working options, opportunities for professional growth, and a supportive environment, this role offers the chance to make a meaningful impact while developing innovative marketing strategies. Embrace the opportunity to work with a passionate team and drive brand success in a sector that truly matters.

McAllister Recruitment & Consultancy

Contact Details:

McAllister Recruitment & Consultancy Recruitment Team

StudySmarter Expert Advice🀫

We think this is how you could land Brand Manager in London

✨Tip Number 1

Network within the healthcare sector, especially with professionals who have experience in NHS marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in healthcare branding.

✨Tip Number 2

Familiarise yourself with the latest digital marketing tools and strategies that are effective in the healthcare space. Being well-versed in these can set you apart as a candidate who understands how to drive brand awareness online.

✨Tip Number 3

Prepare to discuss your previous experiences with B2B marketing and how you've successfully developed campaigns. Be ready to share specific examples of how your strategies led to measurable results in past roles.

✨Tip Number 4

Showcase your creativity by thinking of innovative campaign ideas that could work for the brand you're applying for. Presenting fresh concepts during interviews can demonstrate your proactive approach and passion for the role.

We think you need these skills to ace Brand Manager in London

B2B Marketing
Healthcare Sector Knowledge
NHS Experience
Market Research
Customer Insights Analysis
Brand Strategy Development
Digital Marketing

Some tips for your application 🫑

Tailor Your CV:Make sure your CV highlights relevant experience in B2B marketing, particularly within the healthcare sector. Emphasise any NHS experience and showcase your strategic thinking and digital marketing skills.

Craft a Compelling Cover Letter:Write a cover letter that reflects your passion for marketing and healthcare. Use specific examples to demonstrate how your skills align with the responsibilities of the Brand Manager role, such as developing brand campaigns or analysing market data.

Showcase Your Creativity:In your application, include examples of past campaigns or projects where you demonstrated creativity and strategic thinking. Highlight any unique selling propositions you developed and how they differentiated your brand from competitors.

Prepare for Interviews:If selected for an interview, be ready to discuss your approach to building customer personas and gathering insights. Prepare to share your experiences in managing teams and collaborating with cross-functional groups, as well as your communication and presentation skills.

How to prepare for a job interview at McAllister Recruitment & Consultancy

✨Show Your Passion for Healthcare

Make sure to express your enthusiasm for the healthcare sector during the interview. Share any relevant experiences or projects that highlight your passion and understanding of the industry, as this will resonate well with the hiring team.

✨Demonstrate Strategic Thinking

Prepare examples of how you've developed and executed marketing strategies in previous roles. Be ready to discuss specific campaigns you've worked on, the results achieved, and how you identified opportunities for growth.

✨Highlight Your Communication Skills

As a Brand Manager, effective communication is key. Practice articulating your thoughts clearly and confidently. Consider preparing a brief presentation on a past project to showcase your storytelling abilities and how you engage stakeholders.

✨Research the Company and Competitors

Before the interview, take time to research the company and its competitors. Understand their brand positioning and recent campaigns. This knowledge will allow you to ask insightful questions and demonstrate your proactive approach to market intelligence.