At a Glance
- Tasks: Lead brand marketing strategies in the fast-paced healthcare sector.
- Company: Join one of the fastest-growing companies in healthcare, making a real impact.
- Benefits: Enjoy flexible working, career progression, and a dynamic, friendly culture.
- Other info: Manage a junior brand manager and collaborate with a graphics team.
- Why this job: Be creative, innovative, and influential while driving brand vision and campaigns.
- Qualifications: Experience in B2B marketing, NHS knowledge, and strong communication skills required.
We are recruting on behalf of a client for a Brand Manager, read more and if you feel you meet the criteria and are interested in this exciting position then apply. * Brand Manager * Location - London * Salary - 45k to 55k dependent on experience * Bonus 10% of Salary * Hours 40 Hours Monday to Friday * Sector Healthcare - Our client is one of the fastest growing companies in the Healthcare Sector and we are looking for someone who thrives in such an environment and will develop effective marketing strategies and tactics to accelerate this growth. Our client are a leading supplier of Medical Devices and Woundcare products to the NHS Brand Manager – Role & Responsibilities The Brand Manager will be a B2B marketer in the healthcare space with NHS experience and have a wide range of skills encompassing technical product understanding, digital marketing, business acumen and strategic thinking. They will be the voice of the customer within the organisation, and understand and research customer needs, behaviour and experiences. The Brand Manager role reports to the Head of Marketing and will have a dotted-line responsibility for the Junior Brand Manager. Importantly, we are looking for an individual who is dynamic, creative, extroverted, hard-working, fun-loving and will fit well within the organisation. The Brand Manager role has flexible remote working. How does a Working Day look: * Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews. * Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches. * Build brand messaging with unique selling propositions to differentiate from competitors and incorporate into campaigns. * Develop & launch brand campaigns, in line with strategy & drive the brand vision. * Create content like videos, copy for website, blogs, socials, clinical case studies, product and clinical articles, to drive corporate branding. * Enhance brand awareness on digital, social and events platforms. * Field visits to meet customers & build a strong KOL network (Key Opinion Leader). * Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders. * Run user evaluations on existing products to generate customer testimonials and user testing for new products under consideration. * Develop market intel & research competitors to be proactive & market-responsive. * Manage a junior brand manager and collaborate with the graphics team. * Ensure packaging designs/artworks are updated and aligned with brand style. Attributes/Traits: * Passionate about marketing and healthcare. * An extrovert, who is dynamic and energetic and has fun working with people. * A planner who is logical and simultaneously creative with lateral thinking. * A team influencer and strategic thinker. Core Competencies: * Marketing skills with strategic thinking: Formulate brand marketing strategy, develop and drive the brand vision to create a niche in the market. * Communication and presentation skills: Speak and write to a high standard, storytelling of products for various channels and present convincingly to both internal and external stakeholders. * Digital and social skillset: Drive our digital strategy for business growth
Brand Manager in London employer: McAllister Recruitment & Consultancy
Join a dynamic pharmaceutical distributor in Watford, where we prioritise quality and compliance in a supportive work environment. As a Quality Assurance Officer, you'll benefit from a hybrid working model, competitive salary, generous annual leave, and opportunities for professional growth within a collaborative team that values your contributions.
Contact Details:
McAllister Recruitment & Consultancy Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for McAllister Recruitment & Consultancy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like McAllister Recruitment & Consultancy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with McAllister Recruitment & Consultancy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at McAllister Recruitment & Consultancy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit McAllister Recruitment & Consultancy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of McAllister Recruitment & Consultancy:Show us that you’ve done your homework! In your application, briefly mention what you admire about McAllister Recruitment & Consultancy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at McAllister Recruitment & Consultancy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at McAllister Recruitment & Consultancy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At McAllister Recruitment & Consultancy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
