adidas AG

About adidas AG

adidas AG is a global leader in the sporting goods industry, known for its innovative products and commitment to sustainability. Founded in 1949 by Adolf Dassler, the company has grown to become one of the most recognized brands worldwide, offering a wide range of footwear, apparel, and accessories.

The company’s mission is to be the best sports company in the world, providing athletes with the best possible performance gear. adidas focuses on creating products that enhance athletic performance while also being environmentally friendly. This commitment to sustainability is evident in their use of recycled materials and efforts to reduce carbon emissions.

• Core Activities: Design, manufacture, and market sports footwear, apparel, and accessories.
• Vision: To inspire and enable athletes to harness the power of sport in their lives.
• Innovation: Continuous investment in research and development to create cutting-edge products.

With a strong presence in over 160 countries, adidas AG operates through various subsidiaries and partnerships, ensuring that their products reach consumers globally. The company is also involved in numerous sponsorships and collaborations with top athletes and sports teams, further solidifying its position in the market.

In addition to its core brand, adidas also owns the Reebok brand, expanding its reach in the fitness and lifestyle segments. The company is headquartered in Herzogenaurach, Germany, but has a significant operational footprint in the UK, catering to a diverse customer base.

Overall, adidas AG remains committed to innovation, quality, and sustainability, making it a preferred choice for athletes and sports enthusiasts alike.