Senior Commercial Director (Social Housing Technology) in Birmingham

Senior Commercial Director (Social Housing Technology)

Role Overview

This is a senior commercial leadership role with full responsibility for driving revenue growth through both new client acquisition and the retention and expansion of existing customer relationships.

The successful candidate will serve as a senior representative within the social housing sector, leveraging industry knowledge, regulatory expertise, and an established professional network to develop strategic relationships and convert opportunities into long-term recurring revenue.

As a member of the Senior Management Team, the role contributes to commercial strategy, pricing, go-to-market planning, and the overall direction of products and services, ensuring market requirements are reflected across the business.

Key Responsibilities

• New Business Development
• •Develop and execute the organisation's new client acquisition strategy across social housing providers, local authorities, arms-length management organisations (ALMOs), and other property-owning organisations.
• •Build relationships with senior stakeholders including asset management, property services, compliance, building safety, and technology leaders.
• •Position the business early in the procurement cycle to secure inclusion in competitive tender opportunities.
• •Lead and coordinate responses to public sector frameworks, tenders, and procurement exercises, including pre-qualification, invitation-to-tender, clarification, and final negotiation stages.
• •Maintain a robust and transparent sales pipeline within the CRM system, ensuring accurate forecasting and reporting.
• •Develop channel partnerships and referral opportunities through consultants, sector specialists, and complementary technology providers.
• Strategic Account Management
• •Own relationships with key accounts and develop structured account growth plans.
• •Lead contract renewals, extensions, and re-procurement activities, protecting and growing recurring revenue streams.
• •Identify opportunities to expand service adoption and increase customer value through additional products and professional services.
• •Facilitate executive-level account reviews and strategic planning sessions with clients.
• •Act as the senior commercial escalation point, working collaboratively across delivery and support teams to resolve issues and strengthen client relationships.
• Market and Sector Leadership
• •Represent the organisation at industry conferences, sector events, user groups, and professional networks.
• •Monitor regulatory and legislative developments and translate them into compelling customer value propositions.
• •Contribute thought leadership content, market insight, and commercial messaging.
• •Gather competitor intelligence and market feedback to inform positioning, pricing, and product development priorities.
• Commercial Leadership
• •Contribute to business planning, budgeting, revenue forecasting, and strategic decision-making.
• •Lead the development of commercial proposals, pricing strategies, and contract negotiations.
• •Ensure commercial agreements are financially sound, operationally deliverable, and appropriately risk-managed.
• •Collaborate closely with product, service delivery, customer success, finance, and technical teams to ensure customer commitments can be successfully met.

Essential Experience

• •Significant experience in senior business development, sales leadership, or commercial management roles.
• •Demonstrable success in selling technology, software, data, compliance, asset management, or professional services solutions into the social housing sector.
• •Strong understanding of public sector procurement processes and framework agreements.
• •Established network of senior decision-makers within housing associations, local authorities, and related organisations.
• •Proven track record of achieving revenue growth and managing complex sales cycles.

Skills and Competencies

• •Strategic and commercially focused mindset.
• •Excellent stakeholder management and relationship-building skills.
• •Strong negotiation and contract management capabilities.
• •Ability to influence at executive and board level.
• •Excellent communication, presentation, and proposal-writing skills.
• •Strong commercial forecasting and pipeline management discipline.

Desirable

• •Knowledge of housing asset management, building safety, compliance, or property technology solutions.
• •Experience working with Saa S, data platforms, or technology-enabled services.
• •Experience operating as part of a senior leadership team.
• Success Measures
• •Achievement of new business revenue targets.
• •Growth and retention of recurring revenue.
• •Strong client satisfaction and renewal performance.
• •Development of strategic sector partnerships.
• •Accurate sales forecasting and pipeline management.
• •Contribution to overall business growth and market positioning.

A competitive package including salary, performance-related bonus, pension contribution, flexible working arrangements, and opportunities to influence the growth and strategic direction of a market-leading organisation.