Senior Manager, Product Marketing - Hospitality in London
Lightspeed Commerce London About the role
Lightspeed is looking for a senior product marketing leader to own the go-to-market success of our Hospitality product line in EMEA. You will lead a high-performing, full-lifecycle product marketing team with an established mandate spanning the entire customer journey — from market insight and positioning through roadmap shaping, launch, adoption, expansion, and retention — with clear accountability for revenue impact.
Reporting to the Head of Marketing, EMEA, you will act as the connective tissue between Product, Sales, Account Management, Marketing, and the broader GTM organization, and as the voice of the restaurateur inside Lightspeed.
What you'll be doing
- Go-to-market strategy: Architect and orchestrate the EMEA go-to-market strategy for the Hospitality product portfolio, aligning Product, Sales, and Marketing around it and owning its commercial outcomes.
- Messaging & positioning: Own the messaging and positioning framework for Lightspeed's Hospitality solutions, establishing clear competitive differentiation and translating product value for internal and external audiences.
- Team leadership: Lead, mentor, and grow a team of four experienced product marketers; set team goals and own the results of all PMM-led initiatives.
- Full-lifecycle marketing & revenue impact: Direct lifecycle marketing strategies across the full customer journey — launch, onboarding, adoption, upsell, cross-sell, and retention — with measurable contribution to revenue and expansion targets.
- Budget ownership: Own and deploy the Hospitality PMM budget, prioritising investments that drive the largest business outcomes and reporting on return.
- Customer & market insights: Champion the voice of the customer across the organization; define the market research roadmap and surface insights that inform product strategy, positioning, and GTM planning.
- Pricing alignment: Drive pricing and packaging alignment across GTM, Product, RevOps, and Finance, ensuring commercial decisions are grounded in market and customer insight.
- Product partnership: Deepen the established partnership with Product and Technology teams, shaping the product roadmap with market and customer evidence and running a proven launch process for new products and features.
- Sales & partner enablement: Equip sales and partner teams with the messaging, tools, and training required to sell and deliver Hospitality offerings effectively.
- Operational excellence: Maintain and refine the processes and workflows this team has established across the GTM organization — spanning launch management, insight sharing, and cross-functional planning.
- Cross-functional influence: Build influential relationships across Product, Sales, Customer Success, Partnerships, and regional Marketing teams, including close collaboration with Product Marketing leaders in other regions.
What you need to bring
- 10+ years in product marketing, lifecycle/growth marketing, or a similar go-to-market role.
- Proven experience leading, mentoring, and developing a high-performing team.
- Deep expertise in B2B SaaS marketing, ideally serving SMB audiences.
- Demonstrated success partnering with Product and Technology teams to influence roadmaps and deliver successful launches.
- Experience owning post-launch growth motions (adoption, upsell, cross-sell, retention) with clear revenue accountability.
- Experience managing marketing budgets and prioritising spend against business outcomes.
- Strong quantitative and commercial acumen.
- Excellent written and verbal communication skills, with the ability to lead through influence across senior cross-functional stakeholders.
- An AI-first working mindset, from research and content to launch execution, and have a track record of raising a team's AI fluency.
- Genuine curiosity about helping SMBs and restaurateurs succeed.
Even better if you have:
- Experience in the hospitality or restaurant technology industry.
- Experience working across multiple European markets and languages.
- MBA or Product Marketing Alliance certification.
- French, Dutch or German as additional language fluency.
What’s in it for you?
- Ability to do your job in a truly flexible environment.
- Genuine career opportunities in a company that’s creating new jobs every day.
- Work in a team big enough for growth but lean enough to make a real impact.
- Enjoy a range of benefits that’ll keep you happy, healthy, and (not) hungry:
- Lightspeed RSU program (we are all owners).
- Unlimited paid time off policy.
- Flexible working policy.
- Immediate access to health insurance.
- Health and wellness benefits.
- Paid leave assistance for new parents.
- 1 paid volunteer day annually.
- Two months allowance to work from anywhere.
Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that.
Your tasks
Lead product marketing for our Hospitality line, driving go-to-market strategies and team success.
Your profile
10+ years in product marketing with strong leadership and B2B SaaS experience.
What's also included
Enjoy flexible work, unlimited time off, health insurance, and a supportive team culture.
Tech stack & ways of working
Senior Manager, Product Marketing - Hospitality in London employer: Lightspeed Commerce
At Lightspeed, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Strategic Account Executive in the UK, you'll benefit from a supportive environment that prioritises employee growth, with access to ongoing training and development opportunities. Join us to make a meaningful impact in the hospitality sector while enjoying competitive compensation and a commitment to inclusivity and diversity.
View Lightspeed Commerce profile
Your perspectives
Make a real impact in a role that shapes the future of hospitality technology.
StudySmarter Expert Advice
Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lightspeed Commerce and show them what you can bring to the table.
Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lightspeed Commerce are looking for.
Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lightspeed Commerce on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lightspeed Commerce. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter
Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lightspeed Commerce. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills
As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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How to prepare for a job interview at Lightspeed Commerce
Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lightspeed Commerce will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
Be Ready for Scenario-Based Questions
At Lightspeed Commerce, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
Locations
- London
