Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.
Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
About this role / team:
As a Performance Strategist, you will be responsible for the execution of post sale campaign set ups and creative upload. This role will work closely with our global Account Management team and supporting clients across all regions. This will require you to have a strong understanding of Liftoff’s internal tools and customer objectives. You will be part of Liftoff’s Operations team focused on delivering performance for our customers.
Responsibilities:
- Launch new campaigns and ensure they are set up for success, flagging any non-standard pitfalls
- Upload new creative units to the platform to improve our Advertisers performance, escalating any issues in the process (this may involve reviewing for any explicit content)
- Identify, triage and elevate issues to management and internal teams
- Apply edits to campaigns or creatives at the request of our Account Management group and/or clients to improve customer performance
- Be proactive with knowledge sharing - provide regular updates in internal team meetings
- Perform various audits to ensure all of our campaigns are set up for successRespond to alerts designed to flag issues with campaigns or creatives
- implement our best practice in all areas to ensure successful campaigns (You Will be working with a diverse range of customers such as gaming, e-commerce, social and gambling apps)
- Communicate directly with our Account management team and/or clients to clarify requests
- Provide potential time-shifting, weekend and holiday coverage where needed in accordance with regulations
- Identify areas of process improvement and development of best practice
Requirements:
- Strong attention to detail and organization
- Ability to prioritize effectively
- Fluent written and spoken English for global team and customer collaboration
- Competent Microsoft Excel skills
- Incident and Escalations Management Experience
- Commercial Support, Customer Engagement Experience
- Bachelor’s degree or equivalent work experience
- Nice to have: 1+ years working experience in a customer support role
Travel Expectations:
We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.
Compensation
Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on the candidate's location and experience.
Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.
Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.
Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.
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Performance Strategist (Ad Operations Executive) employer: Liftoff Mobile
Liftoff is an exceptional employer that fosters a fast-paced, collaborative, and innovative work environment, empowering employees to grow and make a significant impact in the mobile app ecosystem. With a strong focus on employee well-being, Liftoff offers competitive salaries, equity, and comprehensive benefits tailored to support personal and professional development. Located in Redwood City, CA, the company promotes a culture of inclusivity and teamwork, providing ample opportunities for mentorship and cross-functional collaboration, making it an ideal place for those seeking meaningful and rewarding employment.
