At a Glance
- Tasks: Design and own customer lifecycle journeys, enhancing onboarding, retention, and cross-sell strategies.
- Company: LemFi, a fast-growing fintech revolutionising financial access for immigrants.
- Benefits: Impactful work, competitive salary, and the chance to change lives globally.
- Other info: Join a diverse team dedicated to transforming financial ecosystems.
- Why this job: Make a real difference by helping families access financial opportunities.
- Qualifications: 4+ years in CRM, strong skills in marketing automation and data analysis.
The predicted salary is between 60000 - 80000 £ per year.
LemFi (Series B) is building the go-to financial app for the Global South. Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live. What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth. With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.
About the role: CRM at LemFi doesn't run on batch and blast. As Senior CRM Manager - Automations, you'll own the lifecycle journeys that carry a customer from first sign-up to their tenth product, across remittance, credit, savings and the insurance products coming next. This is the person who builds onboarding, retention, reactivation, referral and cross-sell journeys that adapt to real customer behaviour, not a calendar. You'll sit close to Product, Data and Growth, and report directly into the Head of CRM. Your journeys are core infrastructure for the business. Get them right and every other campaign, product launch and market entry gets easier.
What you’ll build and own:
- Design and own the lifecycle journeys, onboarding, retention, reactivation, that run without you touching them daily.
- Build referral and virality programmes that turn customers into the acquisition channel.
- Launch cross-sell journeys that introduce customers to credit, savings and insurance at the right moment, not the loudest one.
- Set up the triggers, segments and logic that make each journey react to real behaviour.
- Test, measure and iterate. Kill what doesn't move the number, scale what does.
- Partner with Product and Data to get the event tracking and attributes your journeys actually need.
- Report on lifecycle performance in numbers a CMO can act on, not a dashboard nobody opens.
Your experience:
- 4+ years in CRM, lifecycle or marketing automation, ideally in fintech or another high-frequency product.
- Proficiency with Liquid language for dynamic, personalised content across journeys.
- Hands-on expertise in a major marketing automation platform (Customer.io, Braze, Iterable or similar). You build the journey yourself, you don't just brief it.
- A track record of onboarding, retention or reactivation programmes you can point to, and the numbers they moved.
- Comfortable with SQL and event-based data models. You query the data behind your own journeys.
- Experience building referral or virality mechanics is a strong plus.
- Judgment on trigger logic and segmentation that holds up across multiple products and markets.
- Bias to ship and test over perfecting a brief.
- Comfort with AI tools for content generation and personalisation at scale.
- Familiarity with a BI or analytics tool such as Looker, Amplitude or Mixpanel for self-serve reporting.
Nice to have:
- Lived experience or deep empathy with the life of our users, the millions who move countries to build something better.
- Language skills in French, Spanish, Italian, Portuguese, Wolof or Swahili.
- Experience with WhatsApp or SMS as a lifecycle channel.
- Background in remittance, cross-border payments or diaspora-focused products.
- Experience designing loyalty or points-based programmes, beyond straight referral.
- Experience operating in a regulated or compliance-sensitive comms environment.
Why Join LemFi? Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this. At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.
You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play.
Senior CRM Manager - Automations in London employer: LemFi
LemFi is an exceptional employer that values innovation and community engagement, particularly within the Ghanaian diaspora in the UK. With a dynamic work culture that encourages collaboration and creativity, employees benefit from ample growth opportunities and the chance to make a tangible impact in the fintech space. The company's commitment to understanding and serving its communities sets it apart, making it a rewarding place for those looking to drive meaningful change.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager - Automations in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LemFi and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LemFi are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LemFi on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LemFi. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Manager - Automations in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LemFi. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LemFi:Show us that you’ve done your homework! In your application, briefly mention what you admire about LemFi’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LemFi
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LemFi will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LemFi, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
