Head of Marketing in Westminster
HOUSE OF COMMONS Westminster About the role
As Head of Marketing, you'll lead the strategic marketing function for Participation at the UK Parliament, shaping how people across the UK engage with Parliament's public and commercial services. This is a unique opportunity to influence how millions of people connect with UK democracy from the heart of Parliament.
This is a high-impact leadership role where you’ll develop and deliver an ambitious, insight-led marketing strategy, oversee creative multi-channel campaigns, and drive audience growth, engagement and income. Leading a talented bicameral team, you’ll foster a collaborative, high-performing culture while managing budgets, external agencies and campaign performance to maximise impact and return on investment.
Working closely with senior leaders, Members and communications colleagues across both Houses, you’ll provide strategic marketing expertise, strengthen stakeholder relationships and help shape Participation’s future direction. You’ll also champion innovation, oversee marketing during periods of operational change or crisis, and ensure Parliament’s brand and messaging are delivered consistently across all channels.
This role is offered on a hybrid working basis, with an expectation of you spending 40% of your time in the office.
Why Join us?
In addition to your salary, we offer an attractive range of benefits including but not limited to:
- Generous annual leave starting at 30 days and increasing to 35 after one full working year.
- Enrolment in the excellent Civil Service pension scheme with an average employer contribution of 27%.
- Flexible working options that help you find a balance including enhanced maternity, paternity, shared parental and adoption leave, caring leave and alternative working patterns.
What we’re looking for
- Experience of successfully promoting free and paid-for products and services.
- Ability to effectively lead a diverse marketing team.
- Highly organised and able to take a strategic approach to planning and delivery of long-term initiatives.
- Experience of successfully influencing and building productive working relationships with senior stakeholders.
- Track record of using audience insight to drive strategic marketing decisions and enable better connection with priority audiences.
- Excellent communication and presentation skills.
How to Apply
If you would like to apply for this role, please submit your CV and provide evidence against criteria 1-4 in the Job Description.
Additional Information: Please ensure that you anonymise your application by removing any identifiable factors from your CV or Supporting Statement. As part of the interview process, you may be asked to complete a test or prepare a presentation. Further information will be provided to shortlisted candidates. Please note that most job offers will be made at the minimum of the salary range, other than in exceptional circumstances. We may close the vacancy prior to the closing date stated due to a high volume of applications.
Your tasks
Lead strategic marketing for UK Parliament, shaping public engagement with democracy.
Your profile
Experience in promoting products, leading teams, and building stakeholder relationships.
What's also included
30-35 days annual leave, excellent pension scheme, and flexible working options.
Tech stack & ways of working
Head of Marketing in Westminster employer: HOUSE OF COMMONS
As an Education and Engagement Assistant at the UK Parliament, you will be part of a dynamic team dedicated to inspiring young minds in one of the most iconic settings in the UK. With generous annual leave, a robust pension scheme, and flexible working options, the company fosters a supportive work culture that prioritises employee well-being and growth. This role not only offers meaningful engagement with the community but also provides opportunities for professional development in a historic and influential environment.
Your perspectives
Influence millions while leading a talented team in a high-impact role.
StudySmarter Expert Advice
Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for HOUSE OF COMMONS and show them what you can bring to the table.
Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like HOUSE OF COMMONS are looking for.
Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with HOUSE OF COMMONS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at HOUSE OF COMMONS. Bring your business cards and be prepared to chat about how you can contribute!
Some tips for your application 🫡
Craft an Impactful Cover Letter
Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit HOUSE OF COMMONS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills
As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing
Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of HOUSE OF COMMONS
Show us that you’ve done your homework! In your application, briefly mention what you admire about HOUSE OF COMMONS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at HOUSE OF COMMONS
Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at HOUSE OF COMMONS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
Be Ready for Scenario-Based Questions
At HOUSE OF COMMONS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
Locations
- Westminster
